How to Build “YOUR” Community

2016/10/07

Hideki Ojima | @hide69oz

歡迎 你好我是小島英揮

小島 英揮（Hideki Ojima)• A Marketing Guy (20+ years

experience in ICT industry)

• The First Employee of AWS Japan

(since 2009 Dec)

• Former Head of Japan Marketing

• Just Left AWS in 2016 Aug

http://ascii.jp/elem/000/001/221/1221319/

What I did @ AWS• Tokyo Region Launch Activities

• Many localization projects including

AWS JP website

• Large Awareness Campaign

• The Largest AWS Summit in WW

(13,000 attendees in 3 Days)

• AWS re:Invent tour with 350+

attendees from Japan

• User Community Expansion

Now...

I’m a Traveler!

https://www.instagram.com/hidekiojima/

… So, No Need for PR check!

Today’s objective：

Sharing a success story of

AWS User Community Expantion in Japan

About JAWS-UG

JAWS-UG = Japan AWS User Group

Since 2010 from Tokyo

Keep Expanding…

Now, there are 50+ subsidiaries in Japan

JAWS-UG’s movement makes many followers

AWS Users in APACAWS Partners

in JapanCompetitors in Japan

Why Community?

Peer talk works well for

Listening

Learning

Respecting

…. and having Fun!

Community is …

Contents Generator（情報生成）

Contents Exchanger（情報交換）

Contents Archives （情報保存）

about common / specific topics

JAWS-UG is …

Contents Generator（情報生成）

Contents Exchanger（情報交換）

Contents Archives （情報保存）

about AWS!

Don’t Sell to the Community

Sell Through the Community

Relationship between vendor and communities

JAWS-UG on ASCII.JP

Curation Media

about JAWS-UG has

lauched!

(since 2016 June)

http://ascii.jp/jaws-ug/

How to build & grow

Community?

#1 Find Key Leaders

#2 Followers are important

#3 Frequent Meeting opportunities

http://www.ted.com/talks/derek_sivers_how_to_start_a_movement

Cloud is Full Stack => JAWS-UG is Full Stack!

Infra EngineersNetwork Engineers

Ent Application DevelopersWeb Apps Developers

Web Designers

RubyJava.NetPHPPerl

PythonC++

Java Script

End UsersSIs

ISVsConsultants

Bloggers

CxOMarketing Person

Biz Dev PersonEngineer / Developers

Designers

LinuxWindows

MySQLOracle

WordPress

Off-Line meeting is super

important!

Key Triangle for community growth

[Study Group]=> Information Exchange & Generation

[Drinking] => Know each other in person[SNS/Web] => Keep and strengthen the engagement

Beginners for AWS

Join! Information feedEncouraging & Mentoring

Feedbacks

Connect!!

Beginners Only meetup

Specific topic meetup

Recent Hot Topics…

• Serverless Architecture

• Container Architecture

• DevOps

• Big Data

• Securities

• CLI

• Workshop for AWS Certification test

• Amazon Alexa / Echo

Recent Initiatives

• AWS re:Boot

• AWS re:Mote

• AWS re:Cap

Speaking opportunity is also important

“Lightning Talks” is quite

common format in Every

JAWS-UG because it is

good way for making

speaking opportunities

for newcomers.

https://www.facebook.com/AwsHub

The Annual Conference of

JAWS-UG

JAWS DAYS CONFERENCE

2016 March 15th (Sat)・7 Tracks, 50+ Sessions

・Registration: 1,300 +

・Attendees: 1,100 +

・Party & Lightning Talks Session

Participants: 600 +

Some key Items for community growth….

Icon Images(on Stickers, T-Shirts, Web…etc)

Hashtag(for Twitter, facebook, Blog, Youtube..)

Recognition

#jawsug#jawsdays

JAWS-UG goes Enterprise: E-JAWS

(Enterprise JAWS-UG)

“CIO talks CIOs” Community

You can start Today!

Question?