2016.10.14 服務業行銷三部曲
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total solution
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9 7:273:09
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A.M.A.
1985
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3
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Sample
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Sample
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Marketing
Su
mm
ary
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PULL
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11R.F.M.
5
5%60%
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11R.F.M.
R.F.M.
RRecency
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11R.F.M.
FFrequency
MMonetary
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11R.F.M.
3
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11R.F.M.
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11R.F.M.
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12
Customer Sales Promotion
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Sales Sales PromotionPromotion
Sum
mar
y
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12
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12
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32WMF 2016.8.250:30
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Sam
ple
2015.12.28
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Sam
ple
2016.3.1 http://news.ltn.com.tw/news/life/paper/963425
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TVBS 2016.6.29 http://news.tvbs.com.tw/life/news-661503/
Sam
ple
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QRcode
2016.8.30 http://www.bnext.com.tw/article/view/id/40765
Sam
ple
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85C8/239
99Sampl
e
2016.8.23 http://www.ettoday.net/news/20160823/761128.htm
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R.F.M.R.F.M.
Sales Sales PromotionPromotion
Sum
mar
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PUSH
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1POP
Point of Purchase Advertising
POP
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1POP
2
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21
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21
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52 2014.62:06
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77--1111
Sam
ple
TVBS 2016.9.14 http://news.tvbs.com.tw/fun/673894
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1/3
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592:29
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Noodoe
Sam
ple
2016.3.17 http://www.appledaily.com.tw/realtimenews/article/new/20160317/818100/
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Sum
mar
y
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or
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3C
Sam
ple
2016.5.6 http://udn.com/news/story/6/1676891
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1
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20092080
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Sam
ple
2016.3.9
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App
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App
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App
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