4 19-11 statewide gsc presentation

Center for Sustainable Destinations

Geotourism for West Virginia

Statewide Geotourism Stewardship CouncilApril 2011

geotourism n: tourism that sustains or enhancesthe geographical character of a place – its environment,

culture, aesthetics, heritage, andthe well-being of its residents


2000 NGS Launches Geotourism• Geotourism MapGuides & Websites• Geotourism Charter for destination leadership• Focused on the fabric of local communities• Spotlights local culture, history, values, places• Goal – provide an authentic travel experience• Locally driven – you & me• Mission– Protect the world’s distinctive places

through wisely managed tourism and enlightened destination stewardship


Geotourism What More and More People Want From Travel

Tourism that sustains or enhances the geographical character

of a place — its • environment, • culture, • aesthetics, • heritage, and • the well-being of its residents.


Tourism and sustainability

UNSUSTAINABLE TOURISM

GEOTOURISM:

Now, celebrate the place

SUSTAINABLE TOURISM:First, do no harm

people, profit, planet

Chain hotels, resorts, malls, etc

• Overcrowding• Lower quality of experience• Loss of distinctiveness• Erosion of culture and environment


Sightseeing

Local cuisine

Cultural tourism

From eco- to geo-

Nature-basedtourism

Heritage tourism

Green tourism

GEOTOURISM

Agri-tourism

All place-based types of tourism =the ENTIRE destination

Manage tourism so that it pays to protect the place, not destroy it.


geotourism geotourism

Tourists—How to get more out of my trip; how to be a good visitor.

Preservationist/conservationists—How tourism can protect (not destroy) our distinctive assets.

Residents—How tourism can help us,

enrich our lives.

Politicians—How we can create

prosperity, boost our govt’s popularity.

Tourism promoters—How we can claim success.

Tourism businesses—How we can grow and thrive.

A constituency of stewardship


New Trends in Travel• TIA-National Geographic Study in 2002

– 73% want clean, unpolluted environment– 80% want outstanding scenery– 61% believe their trip is better if it

preserves natural, historic, and cultural sites– 62% (95M) key to learn about other cultures– 54% want places off the beaten track, local places– 41% want an authentic travel experience

7


A Geotourism Strategy

geotourism assetsEducation• Identify• Sustain • Develop • Market


Geotourism MapGuidesCharacteristics• National Geographic co-brand with local geotourism stewardship council.• Council helps communities submit content for the map, within NGS guidelines; NGS makes final selection.

Dual purpose: 1. Creates a marketing/educational map;2. Serves as an awareness-raising catalyst for the people of the place.


NGS Geotourism DeliverablesPrinted MapGuideWebsite developed , hosted, and co-branded by

National Geographic Maps Division


Geotourism Websites now employGeotourism Websites now employ


A Powerful Tool for Telling the Stories of your Places Online

Full Multi-Mediawith Images, Video,

Audio, and More

Flexible and HighlyCustomized Content& Story Development

Dynamic, Fully-Integrated

Mapping


GeoConsensus System OverviewContent Contributors

Site Visitorsand Subscribers

Destination’Destination’s s

Geotourism Geotourism WebsiteWebsite

Portal editor

NatGeoNatGeo14M/month14M/month

GeotourismGeotourismStewardship Council Stewardship Council

determines content modeldetermines content model


How it Works

NatGeoNatGeo14M/month14M/month


1.1. Reviews the nominationsReviews the nominationsand edits the materialand edits the material

2.2. Works with Geo Council Works with Geo Council to develop themesto develop themes

3.3. Creates the print & online Creates the print & online map; designs the websitemap; designs the website

4.4. Promotes the launchPromotes the launchof the projectof the project

5.5. 3 site visits3 site visits

National Geographic Maps Division


NG Traveler

NG NewsNG Traveler magazineLinks to int’l editions and channelsGuidebooks

. . . linked to nationalgeographic.com14 million visitors/month

Geotourism MapGuide sites

GPS-enabled handhelds

CSD Website

QuickTime™ and aTIFF (LZW) decompressor

are needed to see this picture.


Geotourism Benefits Destination Stewardship

Non-traditional authentic assets featured Birding, Ag-touring, Historic, Cultural, Working landscapes

Increased Tourism National Geographic Branding Target responsible tourists

Travelers are more resource conscious Focus on resource protection, sustainability, authenticity

Jobs are created


Tourism offices pick up the theme


A Geotourism Strategy for West Virginia• Apply• Review• Educate• Identify and Promote• Assess• Plan• Implement• Monitor and Evaluate


Objective 1: Research and Visioning • Destination Review of travel trends and travelers behaviors and preferences.• Formation of GSC’s and Regional Coordinator in each targeted region. • Develop implementation plan

Objective 2: Education, Asset Inventory, and Assessment • Educational workshops throughout each targeted region• Geotourism assets nominated for the Geotourism for WV Website• First Impressions for Geotourism Assessments.

Objective 3: Promotion and Planning• NGS co-branded Geotourism for West Virginia Website goes live• Focus Groups for Geotourism planning sessions• Additional tourism regions targeted to participate


Geotourism for West Virginia• Pilot in NRG and Eastern Panhandle• TGA Project Coordinator• Statewide Advisory Council• Regional Geotourism Stewardship Councils

– Support stewardship, Sign Geotourism Charter– Local coordination – volunteers, VISTA, intern, etc.– Help educate– Encourage and review local nominations– Balance content: arts, culture, places, geology, history, …

• National Geographic– Fact checking, editorial work, cartography, website content

development, technical assistance

26


What is Project Status? Proposal from NGS to develop website and provide

technical assistance

3 year pilot proposal (~480k)– time to seek funding

Need letters of support from Project Team (statewide GSC) members and pilot regions

Plan meeting in Charleston to promote the project

Potential timetableLaunch fall/winter 2011Fall through Winter– Solidify Council, Workshops,

and website nominations


How Can You Help?• Agree to serve on the statewide GSC/Project

Team

• Letter of support that outlines:

– Support or resources you can provide

– Direct or indirect funding opportunities


Think beyond the mapHow to promote prosperity in West Virginia?

• Sustain local businesses and communities

• Restore natural environment

• Enhance the well-being of local residents

4 19-11 statewide gsc presentation

Documents