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Tip 1: Create an effective brand name.

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Tip 2: Maintain relationships with journalists.

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Tip 3: Know what’s newsworthy to publish.

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Tip 4: Ask journalists, authors, or bloggers to write positive about your industry.

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Tip 5: Know what’s newsworthy to publish.

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Tip 6: Broadcast announcements of products, services, appearances, and events about your

industry.

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Tip 7: Build your brand through blogging.

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Tip 8: Harness power of social media platforms.

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Tip 9: Encourage users to “Google” your brand name to find you rather than typing in

your domain directly.

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Tip 10: Identify the media outlets (online and offline) you wish to be highlighted in.

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Tip 11: Start reaching out to the publishers, editors and reporters of the outlets you have

identified.

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Tip 12: Get involved in your community.

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Tip 13: Use social media and website traffic to measure your online PR.

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Tip 14: Don't fight your competitors in public.

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Tip 15: Stay honest and consistent with your messages. Consumers can easily spot double

standard statements.

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Tip 16: Building good relationships with members of the community where you do

business helps build customer loyalty.

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Tip 17: Speaking engagements - Speaking at events where customers are likely to attend helps position you as a leader or innovator in

your field.

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Tip 18: Properly designed brochures and catalogues give customers confidence in you and what you sell, and help drive customers

to your website.

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Tip 19: Business Events are opportunities for business people to gain exposure for their

businesses, promote new products or services and make sure accurate information reaches

targeted customers.

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Tip 20: Provide a value-added customer service.

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Tip 21: Print or emailed newsletters have long been a good way to promote your business.

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Tip 22: Product publicity—Sponsoring efforts to publicize specific products.

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Tip 23: Monitor reporters using a private twitter list.

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Tip 24: Be a Thought Leader by sharing helpful industry data.

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Tip 25: Craft your expertise into a well written guest blog article.

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Tip 26: Promote your story and be certain to share any media you receive with your team,

clients and potential clients.

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Tip 27: Find Inbound Links.

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Tip 28: Use Google Plus.

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Tip 29: Using video lets people share short newsworthy stories and post it for others.

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Tip 30: Use LinkedIn Inmails.

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Tip 31: Using video heightens your core audience senses by adding credibility.

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Tip 32: You can draw attention to new products or other company activities by

arranging and publicizing special events such as news conferences, seminars, outings,

trade shows, exhibits, contests and competitions, and anniversaries that will

reach the target publics.

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Tip 33: You can build goodwill by contributing money and time to good causes.

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Tip 34: Corporate communication- Promoting understanding of the organization through

internal and external communications.

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Tip 35: Lobbying—Dealing with legislators and government officials to promote or defeat

legislation and regulation.

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Tip 36: Counselling—Advising management about public issues, and company positions

and image during good times and bad.

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Tip 37: Building the corporate image in a way that reflects favourably on its products.

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Tip 38: You can rely extensively on published materials to reach and influence your target

markets. These include annual reports, brochures, articles, company newsletters and

magazines, and audio-visual materials.

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Tip 39: PR consultants offer services, information and advice that can help you

position your business.

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Tip 40: You can promote your brands and corporate name by sponsoring and publicizing

sports and cultural events and highly regarded causes.

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Tip 41: Your company executives must field questions from the media or give talks at trade associations or sales meetings, and

these appearances can build the company’s image.