5 pane
DESCRIPTION
Exhibition projectTRANSCRIPT
PANE indaga le componenti visive e significanti di vetrine ed edifici simbolo di brand con l’intenzione di far entrare in un contatto diverso il visitatore con la realtà iconografica chequotidianamente lo pervade. Attraverso un percorso guidato,l’imposizione di un tempo di osservazione prestabilito e l’aiuto di unsonoro deviato, si è cercato di costituire un’ esposizione totale chefaccia partecipare l’ospite in modo sinestetico e sensoriale. Unaricerca precisa sul significato di “mostrare” e come quest’ultimoconcetto si sia trasfigurato e degenerato col tempo. Unaricostruzione sintetica degli esempi più significativi di ricerca d’identità visiva attuata dai brand per definirsi.
00 Bloom skin 01 Prada store 02 Ch-Air-S 03 Maison Martin Margiela shop 04 Nike Selfridges Stadium, project Zoltar
05 Blue chairs 06 Prada Marfa 07 Interactive window concept 08 Eyeball window display- 09 Tag
GUERRILLA STOREComme des Garçons, the avant-garde fashion line designed by Rei Kawakubo, opened a series of ‘’guerrilla stores’’ in hip, yet-to-be-gentrified areas in cities around the world, including Berlin, Barcelona, Helsinki, Singapore, Stockholm, Ljubljana and Warsaw. Kawakubo and her husband and business partner, Adrian Joffe, delineated their guerrilla idea with a no-nonsense precision usually reserved for actual combat operations. The shops, which are installed in raw urban spaces -- the Berlin outpost occupies a former bookstore; the Helsinki a 1950’s pharmacy -- sell ‘’seasonless’’ merchandise drawn from current and past collections, must remain unsullied by architects and designers and are required to close after a single year.
While the venture might be interpreted as a call to arms against the aggressive commercialism and gaudy archi-tecture of high-concept flagship behemoths like the Rem Koolhaas-designed Prada stores, it has also engendered a delicious absurdity: in their rejection of concept-store pretension, the guerrilla stores have realized its purest expression. A news release issued by Comme des Garçons lays out the ‘’rules’’ behind this anti-concept with the earnestness of F.T. Marinetti’s futurist manifesto: ‘’The location will be chosen according to its atmosphere, histori-cal connection, geographical situation away from established commercial areas or some other interesting feature,’’ reads one rule.
00 Masato Hatanaka - Bloom skin 01 Ravel - Bolero 02 No playing 03 Uochi Toki - Gettandomi in ambigue immedesimazioni non richieste ma richieste 04 Cal Tjander - Aquarius
05 Massive Attack - Live with me 06 Feldman’s Rothko chapel/Why patterns? 07 Bonobo - Kiara 08 The Jesus and the Mary Chain - Psycocandy 09 Bad Sector - Telemetry
00Bloom skin timer: 100 seconds
This is a wind installation for the window display of ELTTOB TEP ISSEY MIYAKE. We use a very light and thin cloth ‘organdie’, and make the most of the characteristics. The fans are controlled, and the cloth is waving in the air as a creature. playing
Masato HatanakaBloom skin
BLOOM SKINWOW Inc; TAKASHI AOKI and FUMITO ANZAIfor ELTTOB TEP ISSEY MIYAKE2012GINZA TOKYO
FANS ARE CONTROLLED
BLOOM SKINWOW Inc; TAKASHI AOKI and FUMITO ANZAIfor ELTTOB TEP ISSEY MIYAKE2012GINZA TOKYO
FANS ARE CONTROLLED
01Prada store timer: 100 seconds
Vertical volume containing the maximum permitted gross floor area so that part of the lot acreage can remain undeveloped. This area will form a kind of plaza, comparable to the public spaces of a European city. The shape of the building is sub-stantially influenced by the angle of incidence of the local pro-file. Depending on where the viewer is standing, the body of the building will look more like a crystal or like an archaic type of building with a saddle roof. The ambivalent, always chang-ing and oscillating character of the building’s identity is height-ened by the sculptural effect of its glazed surface structure.
playing Bad SectorTelemetry
PRADA STORE HERZOG DE MEURONfor PRADA 2003AOYAMA TOKYO
CRYSTALLINE THREE-DIMENSION PRISMATIC MAXIMUM CONVEX TUBU-LAR CROSS SECTIONS RHOMBOID FACADE CAGE-LIKE STRUCTURE ALU-MINIUM WETSEALED WITH SILICONE
PRADA STORE HERZOG DE MEURONfor PRADA 2003AOYAMA TOKYO
CRYSTALLINE THREE-DIMENSION PRISMATIC MAXIMUM CONVEX TUBU-LAR CROSS SECTIONS RHOMBOID FACADE CAGE-LIKE STRUCTURE ALU-MINIUM WETSEALED WITH SILICONE
02Ch-Air-S timer: 100 seconds
The work creates an optical illusion based off of the fashion designer’s ‘from 2D cloth to 3D dress’ philosophy. as the store-front is approached from either side of the street, a series of lines and planes seem as if they are randomly floating in mid-air. this is achieved through the utilization of minimalist struc-tural elements such as the stainless steel wires that attach to the vertices. it isn’t until pedestrians reach the viewpoint in front of the shop window that they realize the pieces come together to form five simple chairs, each with their own unique color.
no playing
CH-AIR-S YOICHI YAMAMOTO ARCHITECTSfor ELTTOB TEP ISSEY MIYAKE 2014 GINZA TOKYO
date: may 31, 2014 – june 29 2014location: 4-4-5 chuo-ku ginza, tokyo
CH-AIR-S YOICHI YAMAMOTO ARCHITECTSfor ELTTOB TEP ISSEY MIYAKE 2014 GINZA TOKYO
date: may 31, 2014 – june 29 2014location: 4-4-5 chuo-ku ginza, tokyo
03Maison Martin Mar-giela shop timer: 100 seconds
A smaller space with high ceilings, Martin Margiela Aoyama is dedicated exclusively to two selected Martin Margiela Col-lections for women. This new shop owes its existence to the Maison Martin Margiela’s wish to create an intimate and calm atmosphere dedicated to providing a higher level of individual attention and service to those female customers who appreci-ate its work on the Martin Margiela ‘0’ and ‘1’ collections.
playing Feldman’s Rothko chapelWhy patterns?
MAISON MARTIN MARGIELA SHOPMAISON MARTIN MARGIELA for MAISON MARTIN MARGIELA2002AOYAMA TOKYO
COMING SOON
MAISON MARTIN MARGIELA SHOPMAISON MARTIN MARGIELA for MAISON MARTIN MARGIELA2002AOYAMA TOKYO
COMING SOON
04Nike Selfridges, project Zoltar timer: 100 seconds
Displayed during World Cup 2010.Animation for Selfridges windows showcasing Nike’s new international football shirts made from recycled plastic bottles.
playing Massive Attack Live with me
NIKE SELFRIDGES STADIUM, PROJECT ZOLTAR NIKE for SELFRIDGES2010LONDON
SHIRTS FROM RECYCLED PLASTIC BOTTLES
NIKE SELFRIDGES STADIUM, PROJECT ZOLTAR NIKE for SELFRIDGES2010LONDON
SHIRTS FROM RECYCLED PLASTIC BOTTLES
05Blue chairs timer: 100 seconds
Featuring a series of traditional dining chairs, the installation transforms from a two dimensional graphic into a tangible piece. the perspective is manipulated creating a unique ap-pearance from different vantage points for onlookers. graphics of legs in varying perspectives are printed onto a horizontal plane while the chair backs rest upon the surface.
playing Cal Tjander Aquarius
06Prada Marfa timer: 100 seconds
Designed to resemble a Prada store, the building is made of “adobe bricks, plaster, paint, glass pane, aluminum frame, MDF, and carpet.”[3] The installation’s door is nonfunction-al. On the front of the structure there are two large windows displaying actual Prada wares, shoes and handbags, picked out and provided by Miuccia Prada herself from the fall/winter 2005 collection.
playing Uochi Toki Gettandomi in ambigue imme-desimazioni non richieste ma richieste
PRADA MARFA MICHAEL ELMGREEN and INGAR DRAGSETfor PRADA 2005 60 KM NORTHWEST OF MARFA, TEXAS
PILGRIMAGE IN THE MIDDLE OF DESERT
PRADA MARFA MICHAEL ELMGREEN and INGAR DRAGSETfor PRADA 2005 60 KM NORTHWEST OF MARFA, TEXAS
PILGRIMAGE IN THE MIDDLE OF DESERT
07Interactive window concept timer: 100 seconds
The window contains a screen that displays these videos generated online and that turn live when users triggers them offline by walking.
playing The Jesus and the Mary ChainPsycocandy
INTERACTIVE WINDOW CONCEPT GUSTAF ENGSTRÖM, LUCAS LIMA, MARCUS WALLANDER, JULIANA OLIVEIRA and BEA AREILZAfor NORTH KINGDOM 2012STOCKHOLM
Clio 2011 Student. Innovative Media-BronzeAds of The World February-Silver Award 2011Creativity International Awards 2011-Platinum Award
INTERACTIVE WINDOW CONCEPT GUSTAF ENGSTRÖM, LUCAS LIMA, MARCUS WALLANDER, JULIANA OLIVEIRA and BEA AREILZAfor NORTH KINGDOM 2012STOCKHOLM
Clio 2011 Student. Innovative Media-BronzeAds of The World February-Silver Award 2011Creativity International Awards 2011-Platinum Award
08Eyeball window display timer: 100 seconds
The shop windows are covered with facial images missing their eyes. While the idea may not be a new one, the scale of the window display and creepiness of the black-out eyeballs make for an interesting viewing.
playing BonoboKiara
09Tag timer: 100 seconds
The main concept that sets Kidult against the brands and the governing institutions is the commercialization and the market value of graffiti. Following this logic, the brands are creating an abyssal gap between the value of graffiti and the price that they sell it for, making profits out of something they do not and will never own. The hijacking happens in both senses; Kidult takes over the brand’s marketing strategies in order to pirate their image. He uses the same techniques they do to advertise for his cause, to be seen and heard by all.Kidult use their notoriety. By using the same media, he use their tool to dismantle their system.
playing RavelBolero
BIBLIOGRAPHY
Alessandra Criconia, Architetture dello shopping, Meltemi editore, collana Babele, 2007
Alex Wall, Victor Gruen: From Urban Shop to New City, Actar editore, 2006
Germano Celant, Prada Aoyama Tokyo Herzog & De Meuron, Fondazione Prada, 2003
Simone Micheli, Negozi, Federico Motta editore, 2004
SITOGRAPHYhttp://vimeo.com/27642744
http://vimeo.com/13737212
http://player.vimeo.com/video/98497973-https://www.youtube.com/watch?v=oGTOq4RGMP4
https://www.youtube.com/watch?v=lryy7YBhM4A
https://www.youtube.com/watch?v=xFgvNMN2DiQ
https://www.youtube.com/watch?v=Mk2bA8QBbnk