1. UX UX ..UX 10, UX .. 10 UX .. / / kwsokw@kpu.ac.kr

2. ?UX Issue

3. $1 $5 , $1 $60 .. (Business 2.0, 1999) $40,000 . ("Cost Justifying Usability", 1994) 33-50% . (Bosert 1991)

4. Samsung Before Samsung Today TECHNICAL TECHNICAL 2012 2007 2002 2002 [ : 34 ] [ : 201 ]

5. UX ?

6. ? ,

7. !

8. "Touch Something"

9. Easy Interface / Fast Interaction Technology CultureTechnology Glass Box Black Box

10. Easy Interface / Fast Interaction Technology CultureTechnology Glass Box Black BoxEmotion Experience

11. UX ..?

12. O O O , . . - //website - - //website

13. PS3 Wii , 250Gb HD, TV , , , , , [ ] [ + ]

14. ?

15.

16.

17. UX .. ?

18. Technology Centered Human Centered

19. , ! ! Technology Centered Human Centered

20. Presence () Service Relationship Communication Identity Personality Technology Centered Human Centered Paradigm Shift in Nature of Human Works and Interaction

21. Human Centered

22. Human Centered

23. Premium UX Technology Centered Human Centered

24. UX .. UX ?

25. Opener Experience .. .. () Design (UX) Design Context Service - - - - - - - - - - - - Technology Centered Human Centered

26. Human Centered

27. Wastebasket Experience .. .. () Design (UX) Design Context Service - - - - -, - - - -, - - - - - - - - Technology Centered Human Centered

28. Human Centered

29. Chair Experience .. .. () Design (UX) Design Context Service - - - - - - - - -() - - - - - - - - - Technology Centered Human Centered

30. Human Centered

31. Children Medicine Experience .. () Design (UX) Design Context Service - - - - - - - - - - - - - Technology Centered Human Centered

32. Human Centered

33. Food Experience .. () Design (UX) Design Context Service - - - - - - - - - - - - - - - - - Technology Centered Human Centered

34. Human Centered

35. UX UX UX UX UX UX UX UX Design (UX) Design Context Service UX UX UX UX UX UX UX UX Technology Centered Human Centered

36.

37. Okura Hotel UX , Back Stage

38. Experience Map Check Door Start Open in

39. Experience Map T T T T T T Check Door Start Open in l Touch Point - , , l Touch Point .. , ,Gatekeepers , , .. l Touch Point , ,

40. V Experience Map T TV T V T V T V TV Check Door Start Open in l l l l l Touch Point - , , l l (LED)l Touch Point .. , ,Gatekeepers , , l .. l Touch Point l , , lDoor Open Open ,

41. V Experience Map T TV T V T V T V TV Check Door Start Open in l l l l l Touch Point - , , l l (LED)l Touch Point .. , ,Gatekeepers , , l .. l Touch Point l , , lDoor Open Open ,

42. S/W H/W () , , . . , .

43. UX UX Context () Design- : - - - : - : - - : - : - , , - : - : - :

44. + UX() = Premium

45. + UX() = Premium UX UX + [ UX ] UX UX UX [ UX ]

46. ? !

47. .. ^^Good Universal-UX is Brand Power