『放送コンテンツのモバイルビジネス展開』
TRANSCRIPT
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Nick Gallon Head of Mobile Platforms - Future Media
Mobile Platforms Osaka, Japan - March 2011
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BBC’s take on Mobile Technology
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BBC: Multi-brand, multi-platform. Inform, Educate, Entertain
UK: BBC reaches 97% of population across TV, Radio and Online, averaging 20 hours per week
Global: 240m+ consume BBC News every week
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BBC Mobile at an all-time high
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What drives traffic to BBC?
➔ Sport – 1.5m
➔ News – 1.1m
➔ BBC iPlayer – 0.55m
➔ Weather – 0.24m
Of the 3.3m weekly users in January:
➔ 10 February – Egypt crisis comes to a climax.383,170 view BBC News on a mobile device
Breaking News is also a key driver:
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Total monthly BBC iPlayer requests across all platforms
62
120
162
BBC iPlayer broke last month’s record with a new high of 162 million requests for programmes across all platforms in January 2011
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BBC iPlayer app is launched
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So where do we go from here?
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BBC – your ‘ticket’ to the 2012 Olympic Games