7 P`S OF

JACOB CHERIAN

INTRODUCTION

Established in 1911, founded by Sir Sorabji Pochkhanawala.

The first Indian commercial bank which was wholly owned and managed by Indians.

The Bank could successfully transform every threat into business opportunity and excelled over its peers in the Banking industry.

Central bank of India lives on peoples on people's faith and regards itself as the people's own bank‘ as said by Sir Sorabji Pochkhanawala.

7P’S OF SERVICE

Product Price Place Promotion Physical evidence Process People

PRODUCT

DEPOSITS

a. Money Multiplier Deposit Certificate (MMDC)b. Cent Uttam Schemec. Other Special Savings Accounts

CARDS

a. Central card Electronicsb. Central cardc. Debit Card

LOANS

a. Housing Loansb. Home Renovation Loanc. Computer Loand. Personal Loan (Corporate and Non-Corporate)e. Education Loansf. Special Educational Loansg. Finance For Tradeh. Car Loansi. Loans For Commercial Vehiclesj. Agricultural Loansk. Personal Loans For Pensioners And Teachers

OTHER SERVICES

a. Traveler's Cheques

b. Gift Cheques

c. Cash Management Services

d. Cent Bill Pay

e. Special Services

PROMOTION

Advertising

Central Bank of India campaign revolving around the famous Panchatantra Tales with a refreshing twist.

• The first TVC is called ‘The Race’• The second TVC, titled ‘The Trap’

Both TVCs are in 3D animation and saw the involvement of over 50 production and animation professionals.

Press Releases

• On 7th August 2010, launch of regional sms alerts.• On 29th July 2010, opens Ulhasnagar Camp No.4 Branch. Net Profit Rises by 26.22%. Retail Banking: Centralized Credit Processing Centre for Retail Credit operational in 15 centers. New Products Launched: Reverse Mortgage Loan enabled Annuity

(RMLeA)

Website www.centralbankofindia.co.in Word-of-Mouth Promotion

• Hidden sales force plays an incremental role in increasing the demand.

• Professionals make it sure that the promised services reach to the ultimate users.

• The word-of-mouth promoters are offered small but new incentives.

* Mr. A is highly aware of the development* Mr. B is not aware.

PRICE

Rate of interest is regulated by the RBI. Other charges are controlled by the Indian Banking

Association.

It is essential that both the buyers as well as the sellers have a feeling of winning.

Interest rates provided:

AMOUNT RATE OF INTREST

15 Lakhs 2.50% - 7.50%

15 Lakhs to 1 Crore 2.50% - 7.25%

1 Crore 2.50% - 6.00%

PLACE AND PHYSICAL DISTRIBUTION

Distribution of its large network in 27 out of 28 States. 4 out of 7 Union Territories. 3563 branches and more than 250 extension counters

nationwide. Headquarters of the bank – Mumbai 16 other zonal offices established in different cities of the

nation. online branch and ATM locator is also available.

PROCESS

Steps involved in Process:

1. To acquaint about product to the customer which can be said as product conception stage.

2. Know the customers requirement &then has to provide him with product accordingly.

3. Customers has to fills the application form wherein personal details, proofs are attached & then the account is opened.

4. It involves all the activities of the banking services from the product conception stage till its marketing.

PEOPLE

Shri S. SridharChairman & Managing Director

Shri Ramnath PradeepExecutive Director

Shri Arun Kaul Executive Director

THANK YOU