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8/10/2019 Aalok Front

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SUMMER TRAINING PROJECT REPORT

ON

A STUDY ON SALES AND MARKETING STRATEGY OF

EARTH INFRASTRUCTURE

Prepared and Presented to

Under the guidance of

Ms. Shivani Gupta

Corporate Sales Manager

Earth Infrastructure

Submitted in partial fulfillment for the award of

degree of Masters of Business Administration

from Uttar Pradesh Technical University, Lucknow

BY

ALOK KUMAR SINGH

Roll No. : 1312470010

INSTITUTE OF CO-OPERATIVE & CORPORATE

MANAGEMENT, RESEARCH & TRAINING

21/467, RING ROAD, INDIRA NAGAR, LUCKNOW


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DECLARATION

I hereby declare that the project work entitled A STUDY ON SALES AND

MARKETING STRATEGY OF EARTH INFRASTRUCTURE submitted to the

INSTITUTE OF CO-OPERATIVE & CORPORATE MANAGEMENT,

RESEARCH & TRAINING is a record of an original work done by me under

the guidance of Ms. SHIVANI GUPTAAND Dr. GARIMA SRIVASTAVAand this

project work has not performed the basis for the award of any Degree or diploma and

similar project if any.

Date: - ALOK KUMAR SINGH

Place: - Lucknow Roll No: 1312470010


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ACKNOWLEDGEMENT

I owe a great many thanks to a great many people who helped and supported me during

the writing of this project. My deep sense of gratitude to Ms. SHIVANI GUPTA for

constantly guiding me and tackling hurdles with implicit patience throughout my project.

She has taken pain in guiding me during training and completing the project. Thanks and

appreciation to the helpful people at EARTH INFRASTRUCTURE, for their support. I

express my thanks to the Director Shri Ram Jatan Yadav and Principal of ICCMRT

Lucknow, Proff. Ajay Prakash for extending his support and valuable guidance. My

deepest thanks to Dr. GARIMA SRIVASTAVA the Guide of the project for guiding

and correcting various documents of mine with attention and care. She has taken pain to

go through the project and make necessary correction as and when needed. I would also

thank my Institution and my faculty members without whom this project would

have been a distant reality. I also extend my heartfelt thanks to my family and well

wishers.

Date: ALOK KUMAR SINGH

ROLL NO: 1312470010


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PREFACE

This project embodies the result of summer training in partial fulfillment of M.B.A. It

was a great opportunity to me to work with such a flagship organizations Earth

INFRASTRUCTURE has given me this golden opportunity to get familiar with the

organization and its functioning. Since the duration of summer was short so it become

difficult to cover each and every aspect in detail but I tried my level best to give due

consideration to all important aspect related to my study .This study provided me

practical exposure of the functioning of Marketing Department. The information so

gathered for the presentation of this report is collected by the personal contact with

the concerned person of different sections.

The project report is merely concerned with the study of Sales and Investment

within the organization, which is dealt by Marketing Department. In the course of

study I become aware of the concepts, which are used in EARTH

INFRASTRUCTURE productsin India. While dealing with compensation with the

employees.

Business enterprises have an important role to play in a countrys foreign Trade.

Governments take keen interest in exports because they speed economic

Development and improve the standard of living of the people. Success means

Increase in total amount of exportsnot only in terms of products but also in Terms

of export markets.


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TABLE OF CONTENTS

Sr. NO. CONTENT PAGE NO.

I. CERTIFICATE OF MENTOR, CERTIFICATE BY THE

PRINCIPAL

I

II. CERTIFICATE BY SUPERVISOR II

III. DECLARATION III

IV. ACKNOWLEDGEMENT IV

V PREFACE V

1. INTRODUCTION TO THE TOPIC 1-11

2. COMPANY PROFILE 12-70

3. OBJECTIVE OF STUDY 71

4. RESEARCH METHODOLOGY 72-74

5. DATA ANALYSIS AND INTERPRETATION 75-88

6. FINDINGS 89

7. SUGGESTION & RECOMMENDATIONS 90-91

8. CONCLUSIONS 92-93

9. LIMITATION OF THE STUDY 94

10. BIBLIOGRAPHY 95-96

11. ANNEXURE 97-100

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