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Page 1: ABOUT US - .CO域名官方网站...Twitter, Google, and others have recognized the value of a short .CO. With over 2.2 million .CO domains sold, .CO continues to build communities
Page 2: ABOUT US - .CO域名官方网站...Twitter, Google, and others have recognized the value of a short .CO. With over 2.2 million .CO domains sold, .CO continues to build communities

ABOUT US 关于我们

OUR STORY 我们的故事

.CO is a community of dreamers, designers, entrepreneurs, innovators and revolutionaries who believe the wheel was meant to be reinvented. .CO is a place where you can connect and get support, a platform where you can launch your big idea. Most importantly, .CO communicates you’re doing something the world should know about. Your idea deserves more than just a

domain name.

.CO was originally the Internet country-code top-level domain assigned to Colombia. It has fast become the top domain choice for entrepreneurs and innovators. Easily representing a variety of communities and companies worldwide, influencers such as Twitter, Google, and others have recognized the value of a short .CO. With over 2.2 million .CO domains sold, .CO continues to build communities worldwide.

.CO是一个汇聚了梦想家、设计师、企业家,创业者和革新者的社区,他们视创意为天命。.CO是一个供你启动创业项目,与其他创业者建立联系,互相支持的平台。.CO远不只是一个域名这么简单,加入.CO,宣示了你的想法值得全世界瞩目。 

.CO最初是哥伦比亚的国家和地区顶级域名,而后因其代表了“公司”(COmpany)和“社区”(COmmunity)等实用性极强的含义,迅速成为创业家和创新者的域名之选。Twitter(推特)、 谷歌等众多全球最具影响力的品牌都认识到.CO域名的非凡价值,纷纷启用相应的.CO短域名。.CO社区正在全球各地不断扩展壮大。至今,全球已有超过220万个.CO域名被注册。

Page 3: ABOUT US - .CO域名官方网站...Twitter, Google, and others have recognized the value of a short .CO. With over 2.2 million .CO domains sold, .CO continues to build communities

WHY .CO? 为什么选择.CO?

It’s Short and MemorableChinese netizens prefer short domain extensions because English-letter domain extensions usually have no specific meaning or significance in Chinese. Long extensions are not easy to remember. With the increasing popularity of mobile devices, short domains are also faster to type and convenient for browsing websites.

It’s EstablishedDespite widespread recognition of traditional .com, .net or .org domains, .CO is one of the few non-traditional extensions publically recognized.

It’s MeaningfulRepresenting the words company and corporation, “CO” is one of the very few English abbreviations widely recognized and accepted in China. This abbreviation is in common use worldwide.

高知名度 除了传统域名如.com、.net、.org等,.CO是屈指可数的为公众所熟悉的非传统域名。

含义丰富“CO”作为“公司(company和corporation)”的缩写,是少数几个被国人广泛认知和接受的英文单词缩写,也在全球范围内被广泛应用。而它的“社区(community)”、“合作(cooperation)”等含义也充分切合创业公司、不同规模的企业和组织对域名含义的要求。 

Compliance with MIIT.CO respects and complies with China’s Internet laws and

regulations. Its parent company, Neustar, is incorporated in

China as a WFOE (Wholly Foreign Owned Enterprise) and is

in compliance with MIIT (Ministry of Industry and Information

Technology, a central government ministry that regulates

China’s Internet) regulations on foreign domain registries.

搜索引擎优化使用.CO的网站在全球各大搜索引擎中与.com、 .net和 .org享有平等排名优势。

It’s SEO Friendly .CO works the same as domains such as .com, .net or .org. Websites built with the .CO extension are given equal treatment by search engines such as Google for SEO.

配合工信部政策.CO尊重并遵守中国的互联网法律法规。 母公司Neustar不仅已经在中国成立外商独资公司,也一直积极配合工信部对外国注册局的相关政策和要求,以保证在中国市场的发展得到中国政府认可。 

It’s Global.CO is different in that it is more general in meaning, which clears barriers of language and geography.

全球化

.CO在全球市场广泛适用。由于其含义丰富,在全球各个地区没有语言和区域上的障碍。

简短易记人们通常把英文域名后缀当做加在网址最后的几个指定的字母,而不觉得它们在语言上有什么具体的含义。在这种情况下,较长或不易于拼写的英文域名后缀在中国使用起来并不方便,而像.CO这样简短易记的域名,更适合中国用户,也更适合在移动设备上快速输入。

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On March 1st, 2010, .CO became available to early adopters via Landrush and quickly became the domain of choice for Twitter, 500 Startups, and many of the latest and greatest startups and entrepreneurs.

.CO抢注期开始,随即成为包括推特(Twitter)、500 Startups等先锋创业企业的域名选择。 

Google, LeWeb, and other companies were embracing and using .CO domains.

新一批知名品牌陆续加入用.CO的行列,当中包括谷歌、LeWeb等家喻户晓的品牌。

In April 2013, .CO began selling IDN do-mains to Asian markets, including China.

.CO开始向包括中国在内的亚洲市场销售IDN域名。

.CO officially opened to the global public registration.

.CO正式向全球公众开放注册。

In 2014, .CO was acquired by Neustar for US$109 Million, and became a wholly owned subsidiary of Neustar.

.CO被知名信息科技公司中立星(Neustar)以1亿900万美元收购,成为Neustar的全资子公司。

By 2016, .CO global registration has exceeded 2.2 million.

.CO全球注册量突破220万。

2010.03.01 2010.07.20 2012 2013.04 2014 2016

.CO MILESTONES

.CO大事纪

Page 5: ABOUT US - .CO域名官方网站...Twitter, Google, and others have recognized the value of a short .CO. With over 2.2 million .CO domains sold, .CO continues to build communities

Lori Anne oversees the business development, marketing and communications initiatives for Neustar’s top-level domains (TLDs), including brand strategy for .CO.

Lori Anne is responsible for managing the marketing and sales of .CO premium domain names, and has personally overseen the sale of nearly US$8 million in .CO premium domains. Known the world over as the top-level domain for innovators and entrepreneurs, there are currently over 2.2 million .CO domain names registered by individuals and businesses in more than 200 countries and territories worldwide.

When she’s not traversing the globe spreading the word about .CO, you can find her exchanging ideas and making deals with startups, bloggers, business executives, journalists and lots of other innovators and key opinion leaders. Equal parts workaholic and shopaholic, you can spot Lori Anne zipping around Miami in her white convertible with a license plate that reads: “DOMAINS”!

罗莉安(Lori Anne Wardi)领导Neustar公司的顶级域名业务开发和市场营销板块,当中包括为.CO做品牌战略布局。 

罗莉安主要负责.CO的营销和销售业务,并成功为.CO达成超过七百万美金的保留域名交易。.CO被广泛认同为创 业者的域名之选。到目前为止,已有超过220万个.CO域名被来自全球200多个国家和地区的个人和企业注册。 

当她不是在为.CO到世界各地出差时,你会发现她在与创业者、博主、商界高层、媒体人以及其他许多有意思的创 造者们交流新点子,谈新合作。罗莉安是工作狂也是购物狂,你会常常看到她开着她的白色敞篷穿梭在迈阿密,敞篷的牌照上写着“DOMAINS(域名)。

ABOUT THE TEAM 关于团队

“.CO means opportunity.” Crystal Peterson, Head of Global Sales and Channel Marketing, Registry Services

“.CO寓意机会。” 柯瑞丝, 注册局服务部全球销售及渠道营销主管

As Head of Global Sales and Channel Marketing, Registry Services, Crystal Peterson travels more than 160,000 kilometers a year and does it with grace, style, a touch of glitter, and a pair of heels. Calling airports her home, Crystal can’t be found without her passport in tow.

Crystal is a key player in the growth of Neustar’s .CO, .biz, .nyc and .US domain name products. Supporting the .COmmunity of sales partners in every way possible, Crystal spends her time cultivating relationships with registrars and resellers while representing.CO around the globe.

As with most successful professionals, there is more than meets the eye with Crystal. Along with a wealth of experience in marketing and administration, Crystal has performed with multiple professional dance organizations across the United States and has served the community by assisting individuals with developmental disabilities. A cornerstone of the Registry Team, Crystal Peterson continues to push the company to new heights, one domain name at a time.

柯瑞丝(Crystal Peterson)作为注册局服务部全球销售及渠道营销主管,每年都要为了工作跑遍大半个地球,出行里程超过160000公里。在满满的行程中,她总是踩着高跟鞋、显得气质优雅、神采奕奕。她把机场称作自己的家,她的护照从来不离她的手。

柯瑞丝是推动Neustar公司旗下.CO、.biz、.nyc以及.US域名业务成长的关键力量。她为.CO的销售合作伙伴们提供无死角的服务和支持,她把大量的时间和精力花在代表.CO在全球范围内培养与注册商以及代理商的合作关系。

就像其他优秀的职场人士一样,她还有许令人多意想不到的的经历和才能。除了丰富的营销和管理工作经验之外,柯瑞丝曾经随多个专业舞蹈团体在美国做全国巡演。她还通过为发育性残疾人提供帮助来服务社会。作为注册局团队的核心人物,柯瑞丝不断地将公司推至新高度,每个她经手的域名,都是一步坚实的脚印。

“I love ideas. Domain names are a platform for bringing big ideas to life.” Lori Anne Wardi, Co-founder and VP, Registry Services

“我喜欢创意。域名是一个把创意变成现实的平台。”罗莉安, 联合创始人、 注册局服务部副总裁

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For the past 15 years, Fernando has travelled the world tirelessly growing the .CO market into a truly global one. Fernando’s interests have always focused on developing this industry internationally, and he currently maintains the CNNIC and TWNIC relationships as well as the Channel Management of the Registrars in the Asia Pacific and Latin America regions. In addition to his regional directorship, Fernando was also involved in the initial global consultation process that led to the creation of ICANN.

Prior to his work with .CO, Fernando served as a council member for the Country Code Names Supporting Organization(ccNSO) through ICANN. Fernando’s understanding on the ccTLD policy side of this industry gives him a well-rounded perspective and insight in the ccTLD nuances.

For an industry as emerging as this one, Fernando credits his success to his creative approach to challenging issues. .CO is unique in that it strives to create a community for its customers and being culturally aware in all regions has helped sell over 2.2 million .CO domain names.

Salsa dancer, gadget geek, and .CO enthusiast, Fernando continues to creatively build .CO’s global market. Travelling the world over, Fernando not only builds strategic relationships in the places he visits, he makes sure to salsa dance wherever he goes.

深耕域名行业15年,傅蓝德(Fernando España)不遗余力地将.CO市场拓展至全球。他一直致力于将域名产业国际化。他负责帮助中立星注册局维护和管理与CNNIC (中国互联网信息中心)、TWNIC (财团法人台湾网路资讯中心) 以及亚太地区和拉丁美洲地区注册商的合作关系。 

傅蓝德曾参与最初成立ICANN(互联网名称与数字地址分配机构)的筹备阶段的全球性协商咨询。傅蓝德也曾是ICANN旗下ccNSO(国家和地区名称支持组织)委员会的一员v,曾担任ccNSO Capacity Building Study Group主席。 

在这样一个新兴行业中,傅蓝德把他的成功归功于他面对难题时的创新对策。.CO的独一无二之处在于它力图为客户创造一个社区生态,并且在不同市场皆展现出本土文化意识,这样的特点和优势已帮助.CO售出超过220万个域名。

傅蓝德热爱跳萨尔萨舞,是一名地道的电子产品极客,当然也是.CO狂热者,他持续不断地以创新的思维筑建着.CO的全球市场。在他到世界各地出差时,不仅与当地的合作伙伴建立战略性关系,还把萨尔萨舞蹈带到了每一个所到之地。

Chelsea has been with .CO since it launched in 2010. She knew then that .CO was groundbreaking and was excited to be part of a registry that gives people an opportunity to take ideas from thoughts jotted on napkins to an exciting reality.

In addition to creating budget-savvy, creative and timely marketing plans, Chelsea spends her time teaching her puppy to do new tricks--that’s applying innovation to all aspects of life!

Chelsea’s approach to marketing goes beyond just the traditional. For this out-of-the-box creative, designing and implementing experiential and innovative marketing plans for .CO is simply par for the course. For Chelsea and .CO, conventionality just isn’t enough. .COs members, partners, and supporters expect something more meaningful.

Before working with .CO, Chelsea managed marketing and events for several marketing and communications agencies. She describes herself as 51% left brain and 49% right brain, balancing the drive for perfectly executed work with that for unbounded creativity. The same principle applies to Chelsea’s outlook on life. She divides her time between her work and her family as well as volunteering with community service programs and advocating for equality of access and opportunity. For Chelsea it is the chance to make a difference through her work and beyond it that motivates her.

何巧希(Chelsea Hurley)自2010年就加入.CO域名团队。她从那时起就坚信.CO是一个有颠覆性的企业。她非常庆幸能够加入这样一个,每天都在帮助创业者把写在纸巾上天马行空的想法变成现实的企业。 除了专注于创造预算精明、充满创意的市场营销方案,何巧希还把时间花在教她的小狗耍新花样上,她说这也算是把创新精神运用到生活中的表现。对于像她这样一个追求创新的人来说,为.CO设计并实践一个充满创意的市场营销计划是一种“本能”。传统的做法远不能满足何巧希和.CO。.CO的用户、合作伙伴和支持者所期待的,是更深远的价值。

在加入.CO之前,何巧希在数家广告和公关公司任职,主要参与活动和市场营销策划。她说自己是51%左脑型思维者,49%右脑型思维者,执行力和创造力完美平衡。对于生活,她也有相同的理念。她将时间平分到工作和家庭,积极参与社区志愿服务活动,并倡导机会的平等和开放。对她来说,最大的动力就是为社会带来改变和贡献。

“ I believe in .CO as the ideal TLD for the global community.” Fernando Espana, Asia Regional Director, Registry Services

“我认为.CO是地球村的最理想域名。” 傅蓝德,注册局服务部亚洲区总监

“With a team and a product as dynamic as .CO, you can’t help but think outside the box.” Chelsea Hurley, Director of Marketing

“面对这样一个活跃的团队,这样一个多元的产品,你会不自觉的想拿出最与众不同的点子。”何巧希,市场营销总监

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CURRENT REGISTRAR LIST 现有注册商名单

XZ.com   

Online NICGo Daddy

Tucows Domains

Hexonet

Key-Systems

时代互联 Now.cn

新网 Xin Net

商务中国 BizCN   

纳网 Na Wang

美橙互联 CNDNS

網路中文  NETC 

IP Mirror

阿里云万网 Aliyun

西部数码

Enom

爱名网 22.cn Kristin manages global marketing efforts for .CO. Kristin has over ten years marketing experience and specializes in digital campaign strategy, and helping brands and businesses get found online. In addition to websites and social media efforts, Kristin considers herself a search engine maven, focusing on the best methods to get websites to rank for Google, Yahoo and Bing search queries.

Prior to becoming marketing manager at Neustar, Kristin handled the branding and marketing efforts for everything from fashion brands, to hotel chains, to engineering companies. Live music lover and avid hiker, Kristin is a positive individual who really appreciates both social and more quiet moments of the of life. Likewise, in her professional life, she balances analytical skills and people skills. She considers marketing as a balance of art and science: you need science to drive your marketing decisions

乔睿欣(Kristin Johnson)在数字化营销领域有着十余年的丰富经验,尤其在搜索引擎优化(SEO)方面颇有建树。乔瑞欣不仅是个社交达人,还是个搜索引擎专家,钻研出了在谷歌、雅虎和必应上获取网站排名的最佳方式。

在加入中立星之前,乔睿欣曾负责时尚、连锁酒店和工程等多个行业的品牌营销活动。她眼光独到,聪明精练,有着出色的分析能力、社交技巧与人格魅力。目前,乔睿欣主要负责中立星的全球营销工作,包括.CO的战略营销。乔睿欣认为,数字化营销的精髓是数据和科学;营销是艺术和科学的结合,用艺术构思品牌策略,用科学推动营销决策,才能让品牌理念深入人心。 

乔睿欣是一个现场音乐爱好者和狂热的徒步旅行者,她拥有积极的生活态度与丰富的精神世界。

“.CO is about community and how we can support each other to transform the status quo and discover new ideas.”Kristin Johnson, Marketing Manager, Neustar Registry Service

“在.CO社区中,我们能在互帮互助中改变现状、不断开发新创意。”乔睿欣,市场营销经理

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WHO IS USING .CO? 谁在用.CO?

G.CO

ANGEL.CO FI.COTECH.CO

POP.CO500.CO

LEWEB.CO

T.CO

CAMPUS.CO

UP.COTA.COE27.CO

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.CO CAPTIVATES THE WORLD

.CO风靡全球

North America北美洲地区

Europe 欧洲地区

Middle East 中东地区

South America南美洲地区

REGISTRANTS IN OVER200 COUNTRIES +TERRITORIES

Africa非洲地区

Asia/Asia Pacific 亚太地区

Page 10: ABOUT US - .CO域名官方网站...Twitter, Google, and others have recognized the value of a short .CO. With over 2.2 million .CO domains sold, .CO continues to build communities

2016 .CO IN CHINA 2016年 .CO域名在中国

On March 7th, Girls’ Day, four of .CO’s female executives recorded a special video greeting to young female entrepreneurs in China encouraging their efforts. This video was viewed over 70,000 times and earned media coverage from dozens of media outlets.

3月7日女生节,.CO团队的四位女性高管特别录制了一段视频,为中国的创业女性送去鼓励和祝福。这段视频在爱奇艺上获得超过7万次得播放,还有数十家媒体报道了这一次策划。      

In April, .CO entered a partnership with Startup Salad, the premier grass-roots initiated startup accelerator and hackathon in China. Startup Salad hosts startup events in over thirty-five Chinese cities annually. Startup Salad moved their web home to Salad.CO.

4月,.CO域名与中国最活跃的创业活动社区创业沙拉宣布达成正式合作,成为其全国赞助商。每年,创业沙拉在全国超过35个城市举办创业活动。创业沙拉也启用Salad.CO作为唯一官网网址。  

.CO participated in DOMAINfest.Asia and sponsored the conference party bringing additional focus to the importance of China’s mainland to the future of the domain name industry.9月,.CO域名参与了“第二届亚洲域名盛会”,并特别赞助了会议派对,凝聚域名行业中坚力量,共同关注中国域名行业的发展。

.CO AUCTIONS IN CHINA

.CO域名在中国开启拍卖活动

In July, .CO’s very first China auction was held exclusively on Chinese premium auction platform 22.cn.

7月,联合爱名网成功举办.CO在中国的首场拍卖会。 .CO’s second auction was held in

October on Chinese auction platform 190.com.

10月,.CO联合190.com拍卖平台,举办了在中国的第二场.CO保留域名拍卖。

In November, .CO’s third Chinese auction was held on Alibaba Xianyu Platform liaised by 111.co.

11月,天猫购物狂欢节(光棍节)期间,.CO域名联手111.co在阿里巴巴旗下闲鱼拍卖平台举办了.CO两字保留域名专场拍卖会。

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Supporting Startups Many young entrepreneurs choose .CO over the traditional .com, revealing their unconventional attitudes. .CO supports tech startups fully and provides them with marketing, networking and partnership support and opportunities. Because of that, .CO is popular among startups globally. Given mega trends in entrepreneurship in China, .CO will be the domain of choice for Chinese startups.

支持初创圈许多年轻创业者不选择传统的.com而选择.CO宣誓了一种标新立异,不走寻常路的态度。.CO全力支持新兴科技类初创企业,为他们提供宣传营销、人脉建立、对外合作上的支持,受到全球大批初创企业追捧。在中国的创业大潮之下,.CO也将成为中国创业者的域名之选。

Due to the saturation of traditional domains, startups often find that a desired .com or .cn domain name has already been registered, so they have to choose a longer domain name or buy a .com or .cn name from its owner for a higher price. 由于传统域名的饱和,创业者会发现他们想要的.com或.cn域名往往已经被注册了,许多创业者不得不使用较长的域名,或向原持有者高价购买理想域名。

As a domain extension with large inventory, .CO makes it more possible for entrepreneurs to choose a short and memorable domain name best-suited for their business-es.

.CO储量丰富,大量简短易记的域名可供创业者选择。

.CO GLOBAL STARTUP ALLIANCE .CO全球初创联盟?

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.CO became the Startup Salad domain name sponsor, and has been offering Startup Salad participants free .CO domain names and other benefits.

.CO域名成为创业沙拉全国赞助商,为创业沙拉参与者提供免费域名等福利。

.CO SUPPORTS CHINESE STARTUPSAND ENTREPRENEURS .CO域名支持中国初创企业和企业家们Startup Salad 创业沙拉

Started by .CO to inspire China’s young entrepreneurial gener-ation to actualize their startup dreams, the .CO Startup Ambas-sador program seeks out and highlights entrepreneurs starting their brands or businesses on a .CO. Each month, .CO selects an ambassador and features their stories, brand, and the exciting things they are launching on their .COs.

本计划是由创业时代的域名之选.CO倾心打造,致力于激励和支持中国的年轻创业一代实现他们的创业梦想,望大家成为带有使命感的创业者,助力大家实现梦想、成就自我。每个月,.CO创业大使计划将会选择一位创业大使,启用.CO域名,传播他们的品牌故事,以此将正能量带给更多的年轻人们。

网站: yi.co/ambassador

Her Dream is a web forum for female entrepreneurs of all ages to communicate, establish contact, share business insights, and to be heard. Hosted on the Yi.CO website, this forum creates an exciting and important portal for women to actively engage with one another, discuss current issues, share resources, and support the growth and development of female entrepreneurs.

Her Dream是一个女性创业者交流的社区,供女性创业者们建立联系,分享创业感悟的平台。.CO作为创业时代的域名之选,通过在全球建立活跃的社区,共享资源,来支持女性企业家的成长和发展,培养女性领导力,助力初创企业的发展。

网站: yi.co/herdream

AMBASSADOR

创业时代的域名之选

Her Dream ForumHer Dream 博客

Hackathons 创业马拉松

.CO Startup Ambassador.CO创业大使

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官网(CN): yi.co

(EN): go.co

Facebook(CN): @CO域名

(EN): @dotCO

微博: @纽思塔

Twitter: @dotCO