absolute design. we create

IT’S ALL ABOUT YOU, AND THAT’S ABSOLUTE.

ABSOLUTE DESIGN. WE CREATE.

WE BELIEVE IT’S OUR JOB TO GIVE YOU THE TOOLS TO OPEN THE DOOR AND HELP YOU CLOSE THE SALE, TO INSPIRE YOU AND THE PEOPLE WHO BUY FROM YOU, TO MAKE YOU STAND OUT FROM THE CROWD, TO ENSURE PEOPLE REMEMBER YOU AND TO GIVE YOU THE RESULTS YOU WANT...


© Absolute Design Consultancy Limited 2012

OUR WORK.


Adams BeenyAstraZeneca Bunn Leisure Holidays C&H Chesterton Humberts easyJetForest & Fence Hall Hunter Partnership Henry Adams Marshall ClarkMcLaren AutomotiveNorthwood The Pepper Tree The Priory Group Self Storage Space Strawberry EventsStreetfeetSyngentaThornton InvestmentsVirgin Holidays Wacky Practicals World Duty Free Group

© Absolute Design Consultancy Limited 2012 ABSOLUTE DESIGN. WE CREATE.

Two established companies merged to form the new Adams Beeny, a company that although newly trading under this name has over 200 years of knowledge and expertise.

We were asked to create a new brand that showed the unity of the company and suggested that it was not new to the market. Our objective was to design an image that was not contemporary and was not set in the past, but instead an image that was comfortable and familiar.

The new brand image consists of a roundel that can be used in isolation or together with corporate typography ... And because it’s one colour it’s cheap and easy to reproduce.

ADAMS BEENY. NEW BRAND GIVES MERGING ACCOUNTANTS ADDED VALUE.


Our role has been two fold.

Firstly, providing inspiring solutions to communication projects, delivering key messages and capturing the imagination of the reader. Campaigns have been introduced in the UK and then rolled out to a number of locations throughout the world.

Secondly, developing the AstraZeneca identity with an endorsing element to individually brand Horizon Place (Luton offices). The solution is currently being applied to on-site specific campaigns and throughout the building in all customer facing areas, break-out spaces, walkways, meeting zones and work areas. A comprehensive exercise that is undeniably AstraZeneca, ‘on-brand’, but with an individual style that team members can call their own.

ASTRAZENECA. HEALTHY RESULTS FOLLOWING CREATIVE CHECK-UP.


Our involvement with the creative work at Bunn Leisure has been extensive and has grown over a period of 15 years. Initially starting with the creation of a company brand identity and a holiday sales brochure. We now work on projects that include advertising, promotional campaigns, fulfillment collateral, park signage, inter-company sub brands, administrative literature, awareness posters ... And lots, lots more.

It’s an exciting, vibrant, highly pressured business that enables us to provide some visually stimulating results.

BUNN LEISURE HOLIDAYS. A BREAK FROM THE USUAL.


C&H flooring offer premium products at far lower prices than its competitors, and it was our job to help convince the market that these products would be reliable for years to come. Our strategy was to increase the strength of their existing logo with complimentary elements to strengthen their brand. The brand was applied to all communication and further strengthened with a campaign of striking adverts that targeted the trade, showing the benefits of the products in domestic and commercial environments. Results were strong, leading to a bid from a competitor for the purchase of the business.

C&H. PREPARING WELL-HEELED PRODUCTS FOR A BIG TRADE OFF.


Chesterton Humberts asked us to create a bespoke sales brochure that profiled a completely one-off property on the beautiful West Sussex coastline. Aimed at affluent purchasers, it is a highly priced imposing property with more than a subtle Japanese accent externally, and a minimalistic modern style throughout the inside. Our designs needed to be out of the ordinary to truely reflect its individual appeal. High quality images were displayed to maximum effect in a brochure that was far larger than the usual size. This unique high end product was printed with special inks and finishes and supplied to our client individual packaged in protective wallets for posting.

CHESTERTON HUMBERTS. FAR EAST, FAR OUT IN THE WEST.

S I N C E 1 8 0 5


A low price airline with a high profile dynamic approach to reaching their customers. We have created a number of core elements for promotional customer facing campaigns but also helped behind the scenes with collateral to keep the troops informed. Projects have included regular newsletters, staff incentive campaigns and induction pieces. But involvement doesn’t stop there. We’ve created illustrations for press campaigns and company demonstrations to lobby Parliament on the issue of customer air taxes. Normally working within tight time scales, our solutions have always taken off on time.

EASYJET. THE CAMPAIGN FOR LOW PRICED EUROPEAN AIR FARES.


We created an iconic identity for Forest and Fence that wouldn’t look out of place anywhere within the English countryside. It’s use is broad. From standard business items such as stationery and web site to work wear and vehicles. But also to permanent signage to be used on completed projects, promoting the company’s services. This type of signage is normally within woodland areas so when we were designing the company emblem we were acutely aware that although it needed to be highly visible it also needed to be complimentary to it environment. The final image is highly commercial but its style has nature at its heart.

FOREST & FENCE. A SMARTER LOOK FOR THE PEOPLE WHO MANAGE OUR WOODLAND.


When it comes to being choosy Hall Hunter really are among the most difficult to please. Fortunately they hand picked us to help them with their new identity and its implementation across the core of their business. This included branding buildings, stationery and works wear, creating a style for their website and adding a visual message to their meeting area with a striking series of photographic images. Additionally we created a key document that profiled the positive ways that they farm, to accompany a planning application for polytunnels covering large areas of their land. In line with their policy of being environmentally conscious, the document was created to reflect this belief. Printed on paper from a sustainable source without sealants and bound with copper wire, it is 100% recyclable.

HALL HUNTER. THE VERY BEST SOFT FRUIT, TAKEN TO MARKET.


We have worked closely with Henry Adams for a number of years, shaping and refreshing their identity and helping to position them as one of the best recognised agents throughout Hampshire, Surrey and Sussex. We’ve created and applied their distinctive brand style to a wide range of items that include advertising campaigns, property boards, e-magazines, mailing campaigns and bespoke merchandise to name just a few. While their brand is normally controlled within a design environment there are a wide range of everyday situations where the identity needs to be used by people who have limited design experience or access to a restricted software. So when we created the identity we selected standard fonts and created easy to follow guidelines. It has worked well and the brand is used with continuity.

HENRY ADAMS. HOMING IN ON THE LARGEST MARKET SHARE.


Marshall Clark are recognised as experts in commercial property, well known locally but with an identity that didn’t separate them from the crowd. Our brief was to make them instantly recognisable on a limited budget. To create an identity that could be used with maximum impact in high quality publications and documents, but more often in situations such as property boards where the reproduction is of a lower quality. Our solution was to create an icon that was bold and referenced their costal location through the use of a holding letter ‘M’ and an overlapping letter ‘C’ that mimics the crest of a wave.

MARSHALL CLARK. IMAGE APPROVAL FROM THE COMMERCIAL SECTOR.


McLaren approached us to produce a document that focussed the mind and captured the essence of the brand prior to the launch of the MP4-12C model around the world. The information was highly sensitive and only to be viewed by a select group of senior managers.

Each document was personalised with managers details and given a unique issue number, printed then laminated over board and bound with high gloss black-painted metal spines ensuring that each document was individual and would become an integral part of the plans for the car’s future.

McLAREN AUTOMOTIVE. DRIVING GLOBAL CONFIDENCE.


Previously know as Northwood Forestry, our first recommendation when assessing the company as part of our brand review was to drop the word ‘forestry’. It was confusing as it didn’t suggest that they were a high quality oak and hard wood sawmill. So ‘Northwood’ was born. The previous emblem had heritage and equity so it was retained, developed, redrawn and freshened up with a palette of new colours. Then a brand style was created and applied throughout the business, across buildings, staff uniforms, stationery and marketing collateral, a new web site and to their fleet of vehicles.

NORTHWOOD. CUTTING EDGE DESIGN FOR SAWMILL WITH HERITAGE.


Fine dining can still be fun and the Pepper Tree does this incredibly well. A fusion between spice and sophistication, primarily targeted at the Metro market, this Spanish / South American restaurant is in the fast moving heart of London. With competition incredibly high, we created a distinct brand and an environment that reflected the heat, passion and individuality of the food that they serve.

THE PEPPER TREE. SERVING UP ALL THE PERFECT INGREDIENTS.


Another long working relationship that we are very proud of. The Priory Group is Europe’s leading independent provider of acute mental health care, secure and step down services, specialist education, complex care and neuro-rehabilitation services, fostering and care homes.

During our time together we have taken the Priory Group’s brand and applied it across all sectors of their business, delivering creativity combined with continuity of style in a way that vulnerable groups of people identify with and are clearly informed by. Projects have included patient information documents, national and local advertising, newsletters, signing, calendars and maps for hospitals, care homes, specialist education units, secure services and specialist services throughout the UK.

THE PRIORY GROUP. CARING FOR THE SPECIALIST CARE PEOPLE.


When asked to create this identity we felt it was very important that the logo clearly showed what the product was - ‘your stuff in their space’. It needed to be hard hitting in style and in colour. We created something simple and cost effective, to use in any situation starting with their buildings and then moving on to be applied to high quality documents such as sales brochures, leaflets, legal documentation and stationery items. But the identity also had to work where the print quality wasn’t so good, such as local newspapers and free magazines. While simple in style, it is modern, bold, friendly, clean and secure... just like the service that Self Storage Space provide.

SELF STORAGE SPACE. SECURING A PLACE IN A RISKY MARKET.


When it comes to events of the highest calibre, Strawberry are the one’s that you should pick.

They are experts in Private and Corporate events and used to working under pressure. Their demands were equally high of us. From the start of the project we had less than two weeks to create a brand and to implement it across all of their marketing communication. Starting with the creation of an iconic emblem, followed swiftly by an advertising campaign and editorial. Then straight on to their website, timed to go live as soon as advertising publications were printed. Finally, the brand was applied to a leave behind card and a full set of stationery.

We can’t wait to see Strawberry grow for the market!

STRAWBERRY. DRESSED AND READY FOR THE PARTY SEASON.


Undeniably different. When it comes to fashion footwear Streetfeet have well and truly got their foot in the door. Our brief was to create a brand that reflected their modern approach to trading and their roots to street culture. Providing top branded merchandise with a range of styles that are not available anywhere else on the high street, plus, one-off prototypes from selected manufacturers. The answer was a strong, clean, modern identity backed up with striking, exciting imagery that was applied across a launch campaign, marketing communication and packaging.

STREETFEET. URBAN CHIC WITH ATTITUDE THAT SELLS.


We don’t think for one moment that our solutions are so good that they can save the world, but we can make a difference when it comes to changing the minds of the people who do. Products that save lives still have to fight hard in a very competitive market place. To be seen is only part of the job, but to change the minds of decision makers is a more complicated task. Our solution was simple: show the experts the problem... Show the experts the solution. A basic, hard hitting campaign that worked well, changed minds and increased sales.

SYNGENTA. GIVING THE EXPERTS WORLD SAVING SOLUTIONS.


New to the market, Thornton Investments wanted position itself as a secure way for entrepreneurs to develop an idea in to a flourishing business. With their financial backing, business support and guidance they help companies to reach their peak.

The new identity has classic appeal and suggests a company with strength and heritage, but one that is alive and growing.

THORNTON INVESTMENTS. STARTING UP THE BUSINESS START-UP COMPANY.


When it came to the Virgin Holidays campaign launch party we helped them to serve it up in style. The event was branded using a complimentary style to the campaign itself, with silhouetted elements like elegant cutlery and chandeliers against solid red backgrounds. Each guest had their place set with a menu wrapped with a black silk bow.

The event was a sparkling success.

VIRGIN HOLIDAYS. WRAPPING UP THE 2012 CAMPAIGN LAUNCH.


What do you do when you are presented with a range of inspired products but no clear agenda for selling - not even a name under which they can be recognised?

Firstly, we created a name for the company. A name that encapsulated exactly what their products are ... ‘Wacky’ and ‘practical. A brand was designed and then applied to products and collateral using a vivid colour palette that stimulated the imagination in the same way that the products do. But this wasn’t enough ... It didn’t feel crazy, and these products should (in a good way). So all the material that’s printed is trimmed at peculiar angles, or printed on a slant. Small details, but details that help to strike a difference.

WACKY PRACTICALS. APPLYING LOGIC TO RADICAL THINKING.


When it comes to retail, World Duty Free Group are amongst the biggest airport retailers globally. We work to provide stimulating and memorable campaigns to inspire, inform and reward the people that make it happen within the business. Projects have included the creation of an inter-company brand specifically for employees that has formed the basis of all printed collateral and digital messaging. This theme was further developed to become a regular employee magazine under the name of Talk. With the launch of the new company policies it was our job to make employees aware that they were legally bound to read and understand them. Frightening stuff - but we created a campaign that they wanted to be involved with. It gave the desired effect and left a positive feeling throughout the business.

WORLD DUTY FREE GROUP. INTERNATIONAL DESIGN RESCUED.

CUSTOMER OPINION. Bunn Leisure Holidays Hall Hunter Partnership Henry Adams StreetfeetStrawberry EventsWorld Duty Free Group



Absolute Design has worked with Bunn Leisure for over 15 years and in that time has helped with a vast range of communication projects, from our identity to individual product brands, printed collateral, merchandise, signage throughout our parks, character development, direct mail campaigns and advertising, plus many more everyday design tasks - all focused on putting a smile on the face of every customer. We are one of Europe’s largest static caravan parks and our business is split into two parts: holidays and caravan sales. Both markets are very competitive and although these products can be sold to the same audience, the way that we sell to them is completely different. Absolute Design understand this challenge and continue to provide great creative work that stimulates enquiries and drives sales, and together we have exceeded our targets year on year.

Rayne Webster-Tait Bunn Leisure Marketing Manager

“ PUTTING A SMILE ON OUR GUESTS’ FACES IS A SERIOUS BUSINESS, AND TO ENSURE IT HAPPENS WE START THEIR HOLIDAY FROM THE SECOND THAT THEY CONTACT US”


British fruit of the highest quality, plump and bursting with flavour and grown in a sustainably organic way, but on a truly commercial scale. At Hall Hunter we are passionate about what we do, and we believe in enhancing the environment and leaving a legacy for future generations. We keep the use of chemicals to a minimum and instead we prefer to use the balance of nature to keep our fruit in the best condition. However, as with any business we do encounter opposition when attempting to do anything controversial, as with our plans to grow fruit under poly tunnels. Absolute Design helped with our planning proposal, presenting it in a way that reflected our environmental credentials. The proposal was successful and we have gone on to develop our relationship with Absolute Design on a number of projects that have improved our identity, increased community awareness and informed supermarkets who buy our products.

David Kay Hall Hunter Partnership Manager

“ OUR BERRIES ARE AMONGST THE FINEST AVAILABLE IN THE UK, ALL GROWN IN AN ENVIRONMENTALLY CONSCIOUS MANNER, BUT WE STILL NEED TO SELL THEM”


Our business was previously structured with two totally different brands providing agency services in the same areas but at opposing ends of the market. We took the decision to merge the two businesses in 2007 under the existing Henry Adams name, known and trusted for many years as the leading independent estate agent in our region. But the challenge was to retain its equity and to extend the confidence in our brand to a wider market - a tricky balance. Absolute Design have done this brilliantly. Over the past five years they have created a new logo and identity, and applied it to an extensive list of items that form the basis of our marketing. From advertising campaigns and brochures to things that are as simple and essential as ‘For Sale’ boards. On a day-to-day basis we don’t have to worry as we know whatever we ask for will be done, very well.

Richard Williscroft Henry Adams LLP Senior Partner

“ WHEN WE MERGED OUR TWO BUSINESSES, WE WERE WORRIED THAT WE MAY DAMAGE OUR REPUTATION AS THE REGIONS LEADING INDEPENDENT AGENT”


We’re an online business that primarily sells top branded fashion sports footwear to 15 to 45 year olds. So, a pretty diverse age range, all with their own idea of ‘cool’. We wanted something that was fresh in its appearance, that wouldn’t date quickly and that could be used as an essential part of an internet shopping experience. Streetfeet is going from strength to strength as a company and we are growing within our sector, now recognised as one of places that needs to be checked out for great footwear. The way that we market ourselves has made a big difference and Absolute Design have given us a great set of tools to help us do that effectively.

Trevor Shepherd Streetfeet Partner

“ PRODUCING A SCALABLE BRAND THAT ALL OF OUR CUSTOMERS IDENTIFY WITH WAS A HUGE TASK, BUT WE NOW HAVE SOMETHING THAT FITS PERFECTLY”


When we came to Absolute Design we threw down the gauntlet. We wanted to get trading, and we wanted to get trading fast. We were a brand new business and in terms of our appearance all we had was our name. We thought that we had the correct direction for our logo and identity, but through the design process, Absolute Design challenged our thoughts and produced a logo that was a world away from our original idea but far better represented our product and identified with our customers and partners. Then we needed advertising, literature and a website, which they completed within two weeks. The response has been incredibly positive.

In all the years I have worked with creative companies I would definitely say Absolute are among the best in terms of their responsiveness, creativity and quality of the results they deliver.

Michaela Maloney Strawberry Event Company Director

“ WHEN WE DECIDED TO BRAND AND LAUNCH OUR NEW COMPANY ‘STRAWBERRY’, WE HAD TO PICK AN AGENCY THAT KNEW HOW TO DELIVER UNDER PRESSURE”


World Duty Free Group is one of the world’s leading duty free retailers with over 3,500 employees globally. The challenge is complicated, but the brief is simple. Keep our people informed and inspired!

Absolute Design have delivered a wide range of creative solutions that have done just that. A reliable partner that works as part of our team giving our employees information in ways that capture their imagination. The feedback that we have received throughout the company on the projects that they have created has been incredibly positive.

Not only creatively, but also at a commercial level, they make complete sense. They deliver on time and within realistic budgets, and they have never let us down.

Finn Lawrence World Duty Free Group Corporate Relations Manager

“ KEEPING OUR TEAMS ENGAGED ALL OF THE TIME IS VERY HARD, SO WE DEPEND ON CREATIVITY TO REACH THEM WHEREVER THEY ARE IN THE WORLD”

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TALK TO US, OR VISIT US.


Why not drop in for a coffee when you’re passing? ... We’d love to talk to you about anything that we’ve done in more detail, or about anything that you may like to consider us for in the future.

Absolute Design Consultancy Limited 123a Oving Road Chichester West Sussex PO19 7EP United Kingdom

Talk to us: +44 (0) 1243 538899 Email us: [email protected] Visit us: www.absolute-online.co.uk


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By car: From whichever direction you are travelling, simply head for Chichester.

From the East, West and South: Travel on the A27 until you reach the traffic lights then turn right into Oving Road. We’re exactly opposite ‘The Chequers’ Pub.

From the North: When you arrive at Chichester you will be at the North Gate Roundabout. From there, follow the arrows on the map until you reach the A27 roundabout (with the Superstores). Then, join the A27 until you reach the traffic lights and turn right into Oving Road. We’re exactly opposite ‘The Chequers’ Pub.

absolute design. we create

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