acf 2016 - programme
TRANSCRIPT
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HUNTING FORCREATIVITY AND INNOVATION
22 > 23 SEPTEMBER 2016MARRAKESH, MOROCCO
2 2 s e p t e m b e rO p e n i n g o f t h e A f r i c a n C r i s t a l F e s t i v a l
Authenticity in the advertising worldAs African pride keeps growing on the continent, how to assure accuraterepresentation in advertising?
JOSIANE FAUBERT Founder - PICHA - USA
9 AM9.45 AM
10 AM
10.30 AM
KEYNOTES AND PANELS @Koutoubia
Keynote: The by-productOne of the most common traps creatives fall into remains to be dealing with creativity and innovation as a goal, this talk aims to debunk this theory, no one is born or becomes creative ; creativity is not a goal you work for but rather a by-product of other goals.
AHMED HAFEZ YOUNISExecutive Creative DirectorFP7/CAI, McCann Worldgroup - Egypt
Opening speechMAJID EL GHAZOUANIPresident UACC - Morocco
PROGRAM
Keynote: Air! Paths of creative renewal & saliency in 2016Research findings on creative renewal and the possibilities of a better brand’s saliency at an international level in 2016.
FRANCOISE HERNAEZ-FOURRIERStrategic Planning Director Ipsos - France
Keynote : Africanews on the moveIntroducing the Africanews channel, programs and communication campaign in preview in Africa.OLIVIER DE MONTCHENUManaging DirectorEuronews Global Sales - France
WORKSHOP @Tiskiwine
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HUNTING FORCREATIVITY AND INNOVATION
22 > 23 SEPTEMBER 2016MARRAKESH, MOROCCO
2 2 s e p t e m b e rPROGRAM
Keynote : Winning with MobileAs the world becomes increasingly mobile, brands need to learn how best to interact with consumers’ and their rapidly changing expectations.
IAN MANNINGHead of Agencies MENAPFacebook - UAE
Showcase : The Gunn Report: The Case For CreativityEvery year The Gunn Report identifies and applauds the most awarded creative work in Advertising. Why is it so important ?
EMMA WILKIEManaging DirectorThe Gunn Report Ltd - UK
Keynote : Goodvertising – because advertising is no goodAdvertising is being fundamentally challenged. Forward-thinking brands are turning away from empty sales pitches and snappy jokes to conversations about what matters to people and planet.
THOMAS KOLSTER Mr. Goodvertising, author, speaker, sustainability expert - Denmark
Book signing session - @chill out space« Goodvertising » Creative advertising that cares.
2 PM ENTREPRENEURSHIP & INNOVATION IN AFRICA
Speed-pitching contest : 8 start-ups will pitch on stage
LIK OMAR KADIRI CEO
Wideonet NABIL HAMDAOUI Marketing manager
Conversact AMINE BENKEROUM Lead dev
Mewdo YOUSSEF ELAZHARI Co-founder
Ma-oH MAMOUN ZAERAOUI Co-founder
Linkry AHMED ZRIKEM CEO
AdRentor SOUHAIL LEASSAFRI Founder ADRENTOR & CEO SMARKETDIGITAL
Senskin MARIA SADAK Doctor
11.30 AM
12.30 AM
1PM - NETWORKING LUNCH (L’OLIVERAIE PULLMAN)
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HUNTING FORCREATIVITY AND INNOVATION
22 > 23 SEPTEMBER 2016MARRAKESH, MOROCCO
3 PM
5 PM
ENTREPRENEURSHIP & INNOVATION IN AFRICA
Keynote : Digital in Africa : state of the market & new trendsThe current state of internet in Africa in numbers & the importance of the skills development for local digital content creation.
MONCEF BELKHAYATPresident WB AFRICA - Morocco
6 PM - COCKTAIL RECEPTION (TERRASSE PULLMAN)
8 PM DINNER (JARDIN DU MEZZE)
sponsored by
sponsored by
PROGRAM
Showcase : 12 months of creativity & innovationCHRISTIAN CAPPEFounder & CEO - Cristal Events - France
Keynote : The future of consumer-centric brands is frugal brandsFRÉDÉRIC BELLIERDigital Catalyst @Audace Digital
Keynote : The Things I learnt from Chinese Advertising12 years of creative work.
NORMAN TANNorth Asia Chief Creative OfficerChina ChairmanJWT Shanghai - China
Keynote : FABRICE SAWEGNONCEOVoodoo group - Ivory Coast
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2 3 s e p t e m b e r
HUNTING FORCREATIVITY AND INNOVATION
22 > 23 SEPTEMBER 2016MARRAKESH, MOROCCO
Film Cristal - Integrated Cristal - Media Cristal - Presse Cristal
Royalty Free Images: free to do anything? Really...?
GILLES TERVERManaging DirectorTswera - Morocco
10 AMKEYNOTES AND PANELS @ PLENARY ROOM
Keynote : Building a lifestyle brand & creating an ecosystem optimizing the paid, earned, owned and shared media.ARIEL STEINMANNHead of Digital MarketingBNP Paribas Online Bank & Hello Bank! - France
BENJAMIN HANCOCKGlobal Head of Programmatic Trading CNN International Commercial - UK
OUMOU SOULOYMedia Director McCann Dakar - Senegal
ROMAIN CHAVON CTO & Co-founder Black Angus - France
SHORTLISTS SCREENING @MenaraDigital & Mobile Cristal - Promo & Direct Cristal - Outdoor Cristal - Radio Cristal9 AM
10 AM
PROGRAM
Moderated by :
MICHEL JUVILLIER
CEOJuvillier Conseil - France
Panel : The Future of programmatic advertising
WORKSHOP @Tiskiwine :
9 AM10 AM
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HUNTING FORCREATIVITY AND INNOVATION
22 > 23 SEPTEMBER 2016MARRAKESH, MOROCCO
1 PM - NETWORKING LUNCH (L’OLIVERAIE PULLMAN)
11.15 AM
1 PM
STÉPHANE MARTINChairman of the EuropeanAdvertising Standards Alliance - Belgium
sponsored by
JOINT PRESENTATION : Programmatic advertising : The new way to reach your customersProgrammatic advertising is a real game changer developing new possibilities, touching your prospects and customers as well as generating new business opportunities.
PROGRAM
PANEL : Advertising self-regulation : Nor censorship or regulation
JIHANE BOUKAIDIExternal Affairs Manager Middle East & North Africa – Unilever - Morocco
ROMAIN CHAVON CTO & Co-founder Black AngusFrance
OUMOU SOULOYMedia DirectorMcCann DakarSenegal
BERTRAND TIOTSOP CEO and Founder Publicity and Design - Cameroon
Keynote : How to grow big brands on African soil?1.1 Billion people, 54 countries, 2,000+ languages, 1 Pan-African approach. Seriously ?
MATHIEU PLASSARDManaging Director, Ogilvy Africa @ Ogilvy & Mather - Kenya
Moderated by
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HUNTING FORCREATIVITY AND INNOVATION
22 > 23 SEPTEMBER 2016MARRAKESH, MOROCCO
Keynote : Nigerian consumers and the rise of identityOf late, Nigeria has been experiencing a renaissance in the world of culture, spanning music, filmmaking and fashion. We’ve also seen a renewed pride in the use of Pidgin English and other local languages. My presentation will be showcasing how brands are trying to stay relevant to these changing consumers through their communication and activities. My talk will be about how brands are striving to speak local while maintaining a global worldview.
LANRE ADISAManaging Director & Executive Creative DirectorNoah’s Ark Communications - Nigeria
KEYNOTES & PANELS @Koutoubia room
2 PM
3.45 PM
Keynote : Brand Convergence How data will make your brand more agile and innovative?
MIKE SAUNDERSCEODigitLab - South Africa
PROGRAM
Keynote : The Power of Big and SmallAHMED EMADRegional Manager Media Consumer Engagement & Agency RelationsMondelez - Egypt
PASCAL CHEVALIERChairman CPI - Chairman Reworld Media - France
JOINT PRESENTATION : AI & Automation fueling new era of digital marketing
TAOUFIK ABOUDIACEO & Co-Founder @ Emerging Business Factory - Morocco
AI Content authoring, Chatbots, AI website Design, Automated Video Banners creation and App-to-App Automation platforms. Few examples of how AI and automation will turn the wheel for digital marketing business and open the gates for new market upcoming heroes.
Keynote : Imperial’Media : Optimize & centralize offline and online advertising campaignsCollaborative tool for managing media planning functions and buying space for the use of contractors (agencies and brands) and media supports.
ANOUAR SABRICEO - IMPERIUM - Morocco
Keynote : Omniup, free wifi for all
ALI BENSOUDAManaging Partner - OMNIUP - Morocco
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HUNTING FORCREATIVITY AND INNOVATION
22 > 23 SEPTEMBER 2016MARRAKESH, MOROCCO
6 PM COCKTAIL RECEPTION (TERRASSE PULLMAN)
8 PM - GALA DINNER, AWARDS CEREMONY (SALLE PLENIÈRE)
INTERVIEW
« Communiquer c'est vivre » DOMINIQUE WOLTONDirectorRevue Hermès CNRS Chairman of the Council of Advertising Ethics (ARPP) France
Interview by :ISABELLE MUSNIKINfluencia Founder & President Publisher for the Gunn Report for mediaFrance
4 PM
5 PM
Keynote : Africa : the leapfrogging continent from incremental innovation to disruptive innovationGILLES BABINETDigital Champion European Commission & President - Captain Dash - France
Book signing session - @chill out space
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