aim marketing presentation

artificially intelligent Marketing™

1:1 Interactive Relationship Marketing the difference between yesterday and tomorrow

© 2005-2007 USA-ONE Interactive, Inc. & elementz™

Overview

aiM™ is the ”fast-forward” evolution of 1:1, Interactive Relationship Marketing.

The aiM™ software platform can be leveraged in order to create a new level of efficiency and effectiveness in the “sales lead” incubation process.

While most providers of automated marketing programs use a series of unmanaged, serialized emails to emulate activity; elementz leverages the aiM™ "Killer App" to automatically create a dialogue that stimulates demand, confirms interest, and automatically incubates the sales funnel for the initial 80% to 90% of the prospect nurturing process.

Using cross-media variable data outputs, aiM™ dialogues increase response rates, accelerate sales opportunities, and provide interview-like conversations that move a prospect through your sales pipeline.


“Getting the Deal Done” Dilemma

o Cutting Through the “Noise”o Didn’t the Internet Change

Everything?o Anonymous Shopping

[Prospect Privacy]o “But I Have A Web-Site”

Syndromeo Warm Leads Get Cold

Step 1 - Appeal Step 2 - Discover Step 3 - Develop Step 4 - Endorse

• Problem • Solution

aiM, a prospect management system, creates relationship TraKK’s for you based upon your personal selling needs and how you move a prospect from point A to point Z, getting the deal done.


Problem: Cutting Through the “Noise”

The average 1970’s city dweller was exposed to between 1,500 to 2,000 ad messages a day; today it's up to 3,000 to 5,000--Yankelovich, October 2006

We might recall 40 of them…

4 of them we will remember!

63.8% of retailers conduct up to three e-mail campaigns per month--WebSurveyor Corp, October 2006

How does your company cut through the noise to engage your prospects more effectively?


Problem: Didn’t the Internet Change Everything?

It did,

It changed the way buyers buy,

and the way sellers sell47% of small business owners use the internet to market or advertise their business- from American Express, May 2006

Domain Tools® daily domain statistics page states that there are 96,527,827 active URL’s and 268,305,976 inactive URL’s - aug ‘07

Didn’t the Internet Change

Everything?


Problem: Anonymous Shopping [Prospect Privacy]

“1 out of every 3direct mail

recipients prefers to respond

online”

– 2005 DMA Study

Are you there for them in the right way?

During the product discovery stage, shoppers want to

gather information anonymously


Problem: “But I Have A Web-Site”

It was never intentionally built to be a sales response channel

Your current web site was not designed correctly

prospects get lost and forget why they even came there

Distribution: How will you reach the people you want to work with?

Conversion: How will you get people to carry out the “transaction” you need?

Transaction: What kind of transaction do you need?

does your marketing presence support . . .


Problem: Warm Leads Get Cold

• Your sales department gets 25 lead requests for product literature or a sample of your product.

• Your marketing department sends it within a day or so of getting the request.

• A week or two goes by and the prospect hasn't placed an order.

• Your sales rep has talked to 9 people, left countless messages and is now only working 2 as qualified leads.

What do you do next? - Wash, rinse and repeat next week ?

If you are like many small businesses the answer is "nothing" and that is a big mistake.


• 1:1, salesperson-like decision trees

• Action and response based rules, triggers and workflow

• Variable-data, multimedia output; including print, email, web, sms and dynamic flash

• Dynamic content, "drip-fed" multi-channel campaigning

Executive Summary

Defining aiM™ Incubation Automation

• Actionable, “discovery-based” interviews and qualifying

• Real-time prospect activity alerts

• Completely trackable activities, including direct mail, websites, documents, landing pages and even “non-visit” based reporting

• Customizable lead routing and delivery

Appeal Discover Develop Endorse


Solution: Step 1: Appeal

pURL's = Trackable Responses

•Add personalized URL’s or web addresses to each outbound communication

•Using either your lead generation response data or your campaign's mail file, aiM™ creates unique pURL’s and hosts a personalized web address for EACH recipient

•Personalized web addresses or pURL’s provide a high-response, “closed-system feedback loop”

www.Widge

t.MyProduct

.com/Bill-

Smith

Every touch is recorded

PrintPrint

A pURL used in this step helps to establish a dialogue, without a solid process in place, an

astonishing 80% of marketing expenditures on lead generation are wasted because the leads are lost,

ignored or discarded by sales.


Generate personalized data for each sales & marketing recipient

[first] [last]– www. Widget.MyProduct.com/[first]-[last]

Campaign Web Address Recipient’s Names

Continued: Step 1: Appeal

Every “response hit” represents data that can be consumed and reused by aiM™

FLASHLesson 1If selling was easy, we’d call it order takingaiM™ dialogues increase response rates, accelerate sales opportunities, and provide interview-like conversations that move a prospect through your sales pipeline.


Personalized 1:1 Marketing Create Unique Communication Dialogues

• Generate highly qualified buyers via salesman-like questions

• Captures the response and then Interacts with the responses via coordinated rules

• All visits and online activity are tracked real time and made available through published reports

• Reports are generated to help“fine tune” your marketing campaign

Solution: Step 2: Discover

web


Solution: Step 3: Develop

Incubate leads using face-2-face-like nurturing techniques

Imagine having the time to adjust and customize every communication with every prospect in your sales pipe-line – automatically.

aiM™ will augment and support your current prospecting or sales process.

100% of your prospects are touched perfectly, every time.

Analyze

Use

Gatherweb

PrintPrint

eMaileMail


Solution: Step 4: Endorse

When recipients receive their personalized marketing communications, they obtain

“VIP” like service & “VIP” support

Your 1:1 communications SCREAM buy here first !

online & offline dialogues are built specifically to support the communication needed to close the sale

eMaileMail

PrintPrint


The aiM™ Value Proposition

aiM™ Personalized Marketing Campaigns and Incubation TraKK’s Create More Predictable Revenue

– Top Line Revenue Growth• Our solution opens doors ordinarily closed to Direct Mail• Engages prospects at the time they are interested in your services, all prospects get

VIP treatment

– Ongoing Campaigns and Campaign Revenue• The use of the elementz aiM™ Personalized Marketing tools lead to high value

closing opportunities for you• Once prospects make the most of this innovative approach to learning more about you,

their newest needs will be handled with new campaigns

– Facilitate Businesses to Grow • Your marketing events become campaigns• The aiM™ solution provides for expanded control and greater share of wallet


Upon completion of a TraKK, your prospects will be able to articulate that your company and your salesperson have:

1.Built trust and credibility 2.Used questioning and listening skills to identify needs 3.Positioned “solutions to needs” that appeal to their motivation

Thank You - Talk to you soon!

Need help now?

Call toll-free 877-872-6634 or 303-814-6088

or email us at [email protected]

Get aiM™ Fast TraKK 3, 6, 9

1:1 Interactive Relationship Marketing
