akshay summer 2

7/31/2019 Akshay Summer 2

1/30

~ 1 ~

CHAPTER1: PROFILE OF THE COMPANY

BRITANNIA

Britannia was incorporated in 1918 as Britannia Biscuits Co Ltd in Calcutta. In 1924,

Pea Frean UK acquired a controlling stake, which later passed on to the Associated

Biscuits International (ABI) a UK based company. During the '50s and 60s Britannia

expanded operations to Mumbai. Delhi and Chennai. Exports of sea foods started in the

'70s. In 1987, Nabisco. a well known European food company, acquired ABI. In 1989

JM Pillai, aSingapore based NRI businessman along with the Groupe Danone acquired

Asian operations of Nabisco. thus acquiring controlling stake in Britannia. Later, Groupe

Danone and Nusli Wadia took over Pillai's holdings.

In 1977, the Government reserved the industry for small scale sector, which constrained

Britannia's growth. Britannia adopted a strategy of engaging contract packers (CP) in the

small scale sector. This led to several inefficiencies at the operating level. In April '97,

the Government dereserved the biscuit sector from small scale. Britannia has expanded

captive manufacturing facilities and hasmodernized and upgraded its facilities in the last

five years. It hasalso forayed into the Dairy Business with the launch of Cheese. Butter,

Ghee. Dairy whitener and flavored milk products.

BRITANNIA'S MILESTONE

2007 Sales crossed Rs 10.000 million. (235 MN. Used)

2008 Opened a new category: SNACKING PRODUCTS.

2009 Sales increase by 14.43%. total sale of 1338.10 crores.

2010 Profit of 70.5 crores, an increase of 38.24%.

2011 The creation of a centralized set-up for payables processing, accounting and MIS

systems in the corporate office at Bangalore.


2/30

~ 2 ~

MISSION OF THE COMPANY

To dominate the food and beverage market in India through a profitable range of

tasty yet healthy products" Regarding the basis of sett ing mission and vision

statement. Britannia gives top most priority to customer satisfaction", followed by

quality, market leadership, increased profit variety, sales turnover and profit

maximization.

OVERVIEW OF BRITANNIA INDUSTRIES LTD

Baking practices were well known to Indian cuisine for thousands of years, but the

humble biscuit became a familiar and commonplace item of diet only during the 20th

century. The products and marketing strategies of India's premier food company

Britannia Industries. Limited over the last century have been responsible for this

remarkable dietary acculturation.

PLANT LOCATIONS

Britannia's plants are located in the 4 major metro cities - Kolkata. Mumbai, Delhi and

Chennai. A large part of products are also outsourced front third party producers. Dairy

products are out sourced from three producers - Dynamix Dairy based in Baramati.

Maharashtra, Modem Dairy at Kamal in Haryana) and Thacker Dairy Products at Howrah

in West Bengal.

BUSINESS

Britannia core businesses constitute of Bakery and Dairy products Bakery products

account for 90% of the revenues and include Biscuits. Bread and Cake & Rust Dairy

products contribute to 10% of Britannia's annual turnover of Rs13.38bn. Biscuits

(82.7% of turnover) .Revenues from biscuit were Rs11.07bn in FY09. The company

sold 214,214 tons of biscuits registering a volume growth of 11% yoy. Biscuit sales in

value terms registered a 13.2% yoy growth. Britannia has a 40% volume share and 48%

value market share in the organized biscuit market. The company presently has an

installed capacity of 111,000 tons for biscuits. Production in FY09 was 59657 tons


3/30

~ 3 ~

against 62034 tons in FY08. Over 70% of biscuits sold are outsourced by the company.

Over the years. Britannia has introduced and developed a full line of brands in all

segments of the biscuit market. The company's Tiger range of glucose biscuits have

been a runaway success, enabling the company to expand its presence in the largest

glucose category of the biscuit market. In salty-sweet segment Parle's Krackjack and

Britannia's Fifty-Fifty compete very closely. Britannia's other major brands include

Marie, Thin Arrowroot, Bourbon. Milk-bikis, Nice, Snax, Coconut Crunchies, Pure

Magic. Good Day. Jim-Jam and Chekkers. It has also launched biscuits like Vita

,Marie Gold, Nutri-Choice etc. under the health positioning.

BREAD (4.6% OF TURNOVER)

Britannia's bread business has been gradually growing year after year. Bread sales at

Rs420mn accounted for just 4.6% of turnover in FY09, against 5.7% of turnover in FY08.

The company sold 42450 tons of' bread in FY09, a volume growth of 9.4%. The

company has an installed capacity of 12000 tonns.

DAIRY PRODUCT (9.8% IF TURNOVER)

The company's diversification into dairy business has been fairly successful. Dairy

product sales were Rs1.3bn in FY09. The company has re-launched all its dairy products

under the MilkMan brand name. New flavors like Milkman Cold Coffee and Milkman

Lassi have been launched in flavored drinks besides MilkMan Chocolate Milk and

Milkman Strawberry Milk. Cheese. dairy whitener, butter and ghee are the other products

sold under the MilkMan brand. Britannia outsourees its dairy products from Dynamix

Dairy in Maharashtra, Modern Dairy in Haryana and Thacker Dairy Products in West

Bengal. During FY09 the company sold 13039 tons of dairy Products, a 50% yoy growth

over 8820 tons sold in FY08. Britannia has invested Rs58.3mn in the equity of Dynamix

Dairy in FY09.

-


4/30

~ 4 ~

The Dairy business is proposed to be divested into a Joint Venture with the New Zealand

Dairy Board's Fonterra Cooperative. Britannia hopes to gain front the R&D support as

well as access to the international product portfolio of the JV partner.

CAKE & RUSK (2% OF TURNOVER)

Cake and Rusk sales were Rs271mn (2% of sales) in FY09. Volume growth was 26% yoy with

sales of 3082 tons. In value terms, sales grew by 12% yoy.

EXPORTS

Britannia has discontinued commodity export of Soya bean. Export of marine products has

also declined significantly. The company now mainly exports biscuits and cheese to neighboring

countries like Sri Lanka and Africa.

Dairy: India has emerged as the largest milk producing country in the world manufacturing

81 mn tons of milk pa. Britannia's dairy business has been growing at a fast pace on the low base.

Volume growth was 50% and value growth was 47A, in FY10. In value terms the Dairy

business contributed to 10% of turnover in FY10. Prior to the entry of Britannia the organized

market for dairy products like butter and cheese was dominated by the regional milk cooperatives,

such as Amul. Vijaya etc. Imported brands are also freely available in the country today. In the

organized domestic segment. Amul remains the dominant player and will continue to be a stiff

competitor, given its sourcing advantage and market suaveness.

NEW VENTURE

Britannia Industries Ltd. (BIL) has entered into a joint venture with the Fonterra

Cooperative group, New Zealand's biggest company anda leading dairy co-operative

group in the world.

The new joint venture would be know as Britannia New Zealand Foods private Ltd.

and both the companies would hold 49 per cent stake each while a strategic partner

will have the remaining 2 per cent, BIL said in a statement in 2001. Bangalore-based

BIL would transfer its existing dairy business to the new joint venture, which comes

into effect from 2001. The new company would be engaged in areas relating to


5/30

~ 5 ~

sourcing manufacturing and distribution of milk and milk products in India.

ML chairman Nusli Wadia. in a statement, said the new company would have full

access to Fonterra's R&D strengths to help in further upgrading product quality and

reducing production costs.The combined strength of the two would constitute a

formidable force in meeting consumer needs and developing presence in the dairy

segment, he added. The joint venture would be uniquely positioned to become one of

India's leading players in the dairy segment.

BRITANNIA PRODUCTS

Britannia is recently re-launched its dairy products after a gap with the milk man brand

name to compete with mainly Amul and Vijaya.

Milkman Cheese

Made exclusively from cow's milk

Permitted emulsifiers, preservatives and stabilizers added.

Directly consumable

Need refrigerated storage

Use in various food preparation

It is a protein rich product in pre digested form

MILKMAN DAIRY WHITENER

It is dry milk powder comes in papers and Tin pack. It is ultimate of liquid milk for

preparing tea and other beverages.

MILKMAN BUTTER

Having maximum amount of milk fat

Need refrigeration

Refrigerated life in 12 months

Packed in Al foil packs

Delicious taste and good spread ability

MILKMAN GHEE

Granular and white in colour

Complete milk fat

Used as a cooking medium Directly consumable


6/30

~ 6 ~

Self life of 12 months at friendly temperature

Hygienically packed and prepared

Rich source of energy

Pleasant in flavour

BRITANNIA BUTTER

Britannia flutter is made from Butter, Common Salt. permitted natural colour-

Annatto.

COMPOSITION:

Milk Fat 80%

Moisture 16%

Salt 2.5%

Curd 0.8%

CALORIFIC VALUE: 720 KCAL/100G

SPECIAL FEATURES:

Made from fresh cream by modem continuous butter making machines. Marketed in

India since 1 decades.

BRITANNIA DAIRY WHITENER

Britannia dairy whitener is made from partially skimmed milk and sugar.

Composition:

Milk Fat 20%

Milk Protein 21%

Carbohydrates :

Lactose 33%

Sugar 18%

Minerals 5%

Moisture 3%

Calorific Value: 470 kezi1/100gm

Special Features

Packed under an atmosphere of Nitrogen, has excellent natural miscibility (without

the use of lecithin). has a line granular texture. A convenient alternative to condensed

milk. Marketed in India since last 6 years.

Cheese Britannia Pasteurize Processed Cheddar

- -


7/30

~ 7 ~

Britannia pasteurized processed cheddar cheese is made from Cheese. Sodium Citrate.

Common Salt. Citric Acid. permitted natural colour - Annatto. Emulsifier and Class II

preservatives.

COMPOSITION:

Fat 27%

Moisture 45%

Proteins 23%

Added salt 2.5%

Calorific Value: 340 kcal./100g

Special Features :

Made from graded cow/buffalo milk using microbial rennet.

Britannia Cheese Spread

Britannia cheese spread is made from Soft Cheese. Cheddar Cheese and Common

Salt.

COMPOSITION:

Fat 18-20%

Moisture 60%

Protein 14-15%

Adds Salt 1.8%

Sodium Citrate 2.5%

Calorific value : 240 kcal/100g

SPECIAL FEATURES:

Highly acceptable product made front the most modem dairy plant through a special

formulation.

BRITANNIA PURE GHEE

Made from fresh cream has topical rich aroma and granular. An ethnic product made by

dairies with decades of experience.

COMPOSITION:

Milk Fat 99.7%

Moisture 0.3%

Calorific Value: 900 keal./100g


8/30

~ 8 ~

Special Features:

Made from fresh cream. Has typical rich aroma and granular texture. An ethnic product

made by dairies with decades of experience. A rich source of Vitamin A,D ,E and K.

CLASSIFICATIONS OF PRODUCTS

DELHI's Milk Product Mix

Fluid Milk 46.0%

Ghee 27.5%

Butter 63%

Curd 7.0%

Khoa (Partially Dehydrated Condensed Milk) 6.5%

Milk Powders, including IMF 3.5%

Panner & Chhana (Cottage Cheese) 2.0%

Others, including Cream, Ice Cream 1.0%

Total 100%.

Fig 1.1: Classification Of products

Sales

Fluid Milk

Ghee

Butter

Curd

Khoa

Milk Powder

Paneer

Ice Cream


9/30

~ 9 ~

Items (Dairy Products)

Types of Cheese

1. Cheese Item

Cheese Cika (Natural Cheedar)

Cheer Spread - Plain Masala Herb. Minty Coriander. Peppy Cilantro. Sour

Cream & Onion

Cheese Cube

Cheese Slice

Cheese Dip

Pizza Cheese

2. Dairy Whitener

3. Ghee

4. Butter


10/30

~ 10 ~

RESEARCH METHODOLOGY

All the data presented here is collected directly from the consumers & retailer

survey. Whole data is primary data.

The consumer survey of 150 consumers and 50 retailers is done. For the consumers

survey a questionnaire was prepared and data collected from various shopping malls,

picnic spots. and houses are visited.

Retailer survey is carried out in south Delhi. For retailer survey south Delhi was divided

into four parts and data was collected equally from these parts. The retailer survey was

based on simple conversation with the retailers about the problems with cheese product.

Place Number of retailers

Surveyed

Greater kailash- l 7

Kalkaji 3

Alaknanda 5

East of Kailash 5

R. K Puram 4

South ex 5

Saket 4

Lajpatnagar 7

Motibagh 10


11/30

~ 11 ~

CHAPTER2 : SWOT ANALYSIS

STRENGTHS

Right products, quality and reliability: Brit annia is providing

good quality product to it s customers.

Superior product performance vs. competitors: It always survive amongst its

competitors because of any competitor their demand of product didnt

decreases.

Brand Image : It is the one of the oldest biscuit company in India.The goodwilland the brand image of the company amongst their stakeholders.

High degree of customer satisfaction: It always provide good quality products

for customers.Company make goods according to the demand of the product .

WEAKNESSES

Some gaps in range for certain sectors: In company there is some gap betweendepartments.They didnt had a proper coordination amongst each other.

Processes and systems :There are very complicated and lenghtly

process.System of company is improper.

Lack of Planning :In the company there lacking in planning process.The

planning is improper.

OPPORTUNITIES

Profit margins will be good.

Could seek better supplier deals.


12/30

~ 12 ~

THREATS

Competitors: Britannia has a very big threats from there competitors mainly the

competitors are AMUL,MotherDairy etc these both companies are the main

competitors of britannia .Both companies had a good public image as well as

business image,

Existing core business distribution risk

High volume/low cost market is intensely competitive.


13/30

~ 13 ~

Best Practices of the company

Keeping a check on the competitors growth and its acquisition of market share is

a very important aspect that should be practiced by the Buscuit industries. This

helps a company to understand its position and standing in the market.

Apart from the competition, there are several changes that are sweeping the

industry. The internet revolution and other web-based services are being provided

to the customers.

In the midst of all this competition and change, companies majors shall realize that

the only way to build brand loyalty and improve occupancy rates is to constantly

upgrade products , thinking of more innovative strategies and incorporating a high

degree of professionalism into every aspect of the Organisation.

Besides the technical proficiency and professional competence, it is also very

important that the industry has employees with well-groomed personalities who

have attained a certain level of knowledge and awareness. This will not only help

the industry to provide good quality product to its customers but will also help in

the personal growth of the individual.


14/30

~ 14 ~

Chapter 3 Analysis of the Financial Report of the Company

DATA ANALYSIS

Factors responsible for inconsistent sale of DAIRY PRODUCTS are analyzed under

the following heads.

A. Consumer survey (Study of consumer behavior).B. Retailer survey.

CONSUMER BEHAVIOR

Consumer behavior is the behavior that a consumer exhibits before buying a product.

while using the product and after using the product. So consumer behavior plays

important role in influencing the demand of a product. Consumer behavior is

unpredictable it can be predicted if we know the eating habits of the consumers. To

study the consumer behavior for dairy products following points arc studied.

BRAND AWARENESS

A Brand is a name, term, sign, symbol, or a combination of them, intended to identify the

goods or services of one seller or group of sellers and to differentiate them from those of

competitors.

A brand is essentially a seller's promise to consistently deliver a specific set offeatures, benefits and services to the buyers. The best brands convey a warranty of

quality.

To study the brand awareness for dairy products. 160 people were asked that whether they

know about dairy products of Britannia or not?

Out of 160 people surveyed, 110 were found aware of Britannia dairy products. That

means 73.75% people were aware of Britannia dairy products. And only 26.25% were not.

From the above analyses we can say that Britannia dairy products, have average brand

awareness.


15/30

~ 15 ~

FREQUENCY OF CONSUMPTION OF BRITANNIA DAIRY

PRODUCTS

The sale of a product is very much influenced by the frequency of consumption of

that product. If the frequency of consumption is regular, then the sales increase

consistently with addition of new consumers.

To study the kind of consumers for Britannia dairy products whether regular or occasional

Survey of 150 consumers is done and following data is recorded.

Regular

consumers

64

Occasional

consumers

86

Total consumers

surveyed

150

0

10

20

30

40

50

60

70

80

90

Regular Consumers Occasional

Consumers

Series 1


16/30

~ 16 ~

Reasons for higher occasional consumer purchase for Britannia Dairy Products are: -

People do not have the habit of consuming dairy products daily.

People avoid fat food because of fear of health problems.

People find it expensive so it cannot be consumed regularly.

INFORMATION SOURCE FOR BRITANNIA DAIRY

PRODUCTS

In dairy industry the demand of a product very much depends on advertisement. It is the

only source that motivates a consumer to purchase a particular product. So here an attempt

is made to find out the most effective media for Britannia dairy products

Out of ISO consumers surveyed

TVADVERTISEMENTS 138

BOARDS 7

RETAILERS 5

FRIENDS 2

BOTH TV & RETAILERS 5

BOTH TV & BOARDS 3

TOTAL CONSUMERS SURVEYED 150


17/30

~ 17 ~

RELATION BETWEEN DEMAND FOR BRITANNIA DAIRY

PRODUCTS AND CONSUMER ACE.

Every product has a target age group consumers and it is positioned according to that. To

study the target age for britannia dairy products a question was asked, whether they

purchase Britannia dairy products for there family or not. If yes then which age groupdemands more for britannia dairy products?

Out of 150consumers surveyed: -

76% said Yes purchase for family.

24% said do not purchase for family.

PURCHASE FOR FAMILY

Sales

TV Advt.

Boards

Retailers

Friends

Both TV &Retailers

Both TV &Boards


18/30

~ 18 ~

Out of 76%. who purchase britannia dairy products for their family, they purchase britannia

dairy products for following age group.

AGE GROUP

(YEARS)

NO OF

PEOPLE

5-10 2

10-18 14

18-25 So

25 ONWARDS 48

0

10

20

30

40

50

60

25 Onwards 15 to 25 10 to 18 5 to 10


19/30

~ 19 ~

BRITANNIA DAIRY PRODUCTS AS REGULAR FOOD?

Britannia dairy products is a product whose packing, size, shape and crunchiness

makes it look GOOD. When people were asked how they view britannia dairy

products as REGULAR FOOD? The following results were recorded.

Out of 150 consumers surveyed

112 consumers i.e. 56% views britannia dairy products as a regular food&

88 consumers i.e. 44%views as a optional food.


20/30

~ 20 ~

B. RETAILERS SURVEY

In Britannia dairy products, due to Brand clutter there is very tough competition and very

less product differentiation. The consumer leaves his decision on the retailer.

Now day's consumer simply asks the retailer for a sweet or fat cheese products'. It is

up to the retailer which product he offers, so the retailer is king in dairy products.

In retailer survey an attempt is made to study following issues

What motivates a retailer to sell britannia dairy products?

Whether retailer push energy influence the demand of Britannia dairy products or

not?

Problems faced by the retailers in selling britannia dairy products?

WHAT MOTIVATES A RETAILER TO SELL BRITANNIA

DAIRY PRODUCTS?

There are a lot of factors that a retailer seeks from the company to sell a particular

product. For britannia dairy products when this question was asked to the retailers.

they suggest lot of factors, but the common factors they replied were following.

MARGIN

SCHEMES

PROPER SUPPLY

CREDIT

REPLACEMENT


21/30

~ 21 ~

Higher margin is the most important thigh that a retailer seeks from a company. Generally

the decision of a retailer to sell a particular product is dominated by the comparison of

margin with other products of that kind. The retailers compare britannia dairy products

with both amul and mother dairy Because Britannia dairy products an hanged with good

quality so they are close competitor of amul.

Second main thigh that motivates a retailer is the schemes with the products. Commonly

companies use to provide various retailers schemes to attract them to sell their product.

The most common schemes are some gift items, free samples, discounts on bulk purchase.

Same is in case of britannia dairy products the retailers often seeks for schemes. britannia

dairy products is providing various retailers time to time. Now a daysthe scheme with

britannia dairy products is a free pack of biscuits with purchase of cheese.

Proper supply is the thigh that wailers want. In case co britannia dairy products, as

dairy products is in the category of impulse purchase, it should be hanged at front and

the supply should be regular.

Another important thing that the retailer seeks is the credit facility. The retailers of

britannia dairy products have to invest a huge amount in keeping various kinds of dairy

products. Small and even big retailers have some time pmblem in keeping stock of

britannia dairy products As the sales of britannia dairy products are not so good and

retailers are not able to sell the stock for a longer period, so they need credit facility.

Replacement of the products with complaints is another factor that a retailer wants

from a company. Many times in case of packed food there are complaints of rat biting

and brokered in which the retailer cannot be held responsible. It is with britannia

dairy products the retailer have problems of air leakage and rat biting and they want

replacement. if u will purchase a retailer can enjoy these schemes.


22/30

~ 22 ~

SURVEY RESULTS FOR MARGIN WITH BRITANNIA

DAIRY PRODUCTS

Out of 200 retailers surveyed 163 (81.4%) reported that the margin is good with

britannia dairy products and 37(18.6%) reported poor margin.

0

20

40

60

80

100

120

140

160

180

Margin Is Ok Margin Is POOR

Series 1


23/30

~ 23 ~

SURVEY RESULTS FOR SUPPLY OF BRITANNIA DAIRY

PRODUCTS

Regarding the supply of britannia dairy products the results are not favorable to company.

The supply of britannia dairy products is not very good. From retailer survey it is

analyzed that, only 124 (62.5%) retailers has on time supply and rest 76 (38.5%) has very

poor supply.

0

20

40

60

80

100

120

140

Good Supply Poor Supply


24/30

~ 24 ~

Chapter 4: Lesson Learnt

OBJECTIVE OF THE PROJECT

As The Project was to identify the reasons for inconsistent sales of cheese product,

Which includes the study of consumer behavior and retailer survey. The question

arises why company need this kind of project. The main harms to the company from

Inconsistent sales are -:

1. Inconsistent sale leads to over or under production .Over production increases the

Investment of company in stock due to that company is not able to make optimum

use of financial sources.

Under Production is also major problem because the company is not able to satisfy

The demand of the consumers .E.g. If a retailer is not able to provide a product for

One or more time then the customer do not asks again for it.

2. If the demand is not stable then the company is notable to introduce new ideas

and plans.

3. In short inconsistent sales cause wastage of manpower ,technology ,rawmaterial ,Funds, loss of customers etc.


25/30

~ 25 ~

CONCLUSION

Advertisement Dependent Demand: The demand of britannia dairy

products depends heavily on advertisement. If the advertisement is regular and frequency

is high then the demand is also high.

The demand of dairy products was not so good beforefive to six months. Due to

that many retailers stop selling britannia Wry products. This causes instant slump in the

demand of britannia dairy products.

The third main reason for the slow down in the demand of britannia dairy

products would be poor distribution system of britannia dairy products. After the

separation of the distribution of britannia dairy products from other products. the

supply of britannia dairy products was not proper. The retailers are getting the

supply once in one or two months.

Introduction of new schemes with other products like mut mother dairy products

also affect the demand of britannia dairy products.

Higher impulsive and occasional purchase is also the reason for the up & downs in

the sale of britannia dairy products.


26/30

~ 26 ~

RECOMMENDATION

The suggestions. if adopted then the company may expect no further up and downs inthe sales of britannia dairy products and sales will definitely increase with consistency.

After the survey of 150 consumers & 200 retailers the conclusion comes out that, there is

need to improve the distribution system of britannia dairy products. It is noted that supply

is mostly regular at shops with heavy investment and are placed at centre of good

residential places, such as RelianceFresh, Apana bazaar. Many retailers do not have

regular supply.

The areas such as alaknanda. kalkaji. sk-1. South ex. rk purarn has very poor supply.

Some of the retailers have reported supply once in one - two months. The suppliers are

ignoring small retail shops.

So the most important thigh is to improve the supply in both small & large shops.

britannia dairy products is a product mostly liked by the 15-24 age group as per survey,

So there is need to start some schemes for youth to motivate them to purchase britannia

dairy products.

Britannia dairy products has higher impulse purchase than planed so to increase in the

planed purchase the frequency of advertisement should he increased.

Attractive hangers or stands should be provided to the retailers so that they can easily put

the bars of britannia dairy products out side to increase in sales by increase in impulse

purchase.

Retailer is the king in the dairy products. Retailer push energy also works in promoting

the sales of britannia dairy products. So there is need to motivate the retailer through

regular retailers schemes.

.


27/30

~ 27 ~

For e.g.

Pepsi is giving one bottle free on the purchase of one crate of 500 ml. M.D.!! is giving

special discount on the purchase of more than Its 500.

The quantity in the small pack for Its 4 is less (20 gm). The pack should be priced forRs.5 and the quantity should be increased by I 0 gm.

Introduction in new sweet & salty flavors.

Due to introduction of new flavors the investment of retailers.In brtannia dairy products

has increased. Now they have to invest four times in the britannia dairy products. The

demand of britannia dairy products is not so good . so they must be given credit period of

two weeks.

Other suggestion given by the consumers includes:

Reduction in the saltness.

Improvement of taste.

Following SWOT analysis is based on the researcher's observation of the market

while conducting the research and project's data analysis.

For Summer TrainingIt is good company which has a very big goodwill in market. Britannia providing there

products from many years.Environment of company is very good .For a person whos

interested in marketing a perfect company to learn the marketing policies and strategies

by doing Summer Training from Britannia.While doing training from company I learnt

how to Collect the data ,Data Analysis, Marketing and Strategies.


28/30

~ 28 ~

ANNEXURES

Questionaire to study the consumer behaviour for Britannias Dairy products.

PERSONAL DETAILES Date:

Place:

Name

Age

Profession

Address

1. ARE YOU AWARE OF BRITANNIA'S DAIRY PRODUCTS?

(a) YES

(b) NO

2. HAVE YOU TRIED CHESSE PRODUCTS?

(a) YES

(b) NO

3. DO YOU CONSUME DAIRY WHITENER REGULARLY? IF NOT WHY?

(a) YES

(b) NO


29/30

~ 29 ~

4. WHICH TYPE OF CHESSE DO YOU LIKE MOST?

a) CHESSE CUBE

b) CHESSE TIN

c) CHESSE SLICE

d) CHESSE PIZZA

5. HOW DO YOU COME TO KNOW ABOUT CHESSE PRODUCTS?

a) TV ADVERTISEMENT

b) BOARDS

c) RETAILERS

d) FRIENDS

6. ON WHAT OCCASIONS DO YOU LIKE TO CONSUME CHESSE PRODUCTS?

7. WHAT KIND OF PURCHASE DO YOU MAKE OF DAIRY PRODUCTS?

a) PLANNED

b) IMPLUSE

8. HOW DO YOU VIEW BRITANNIA DAIRY PRODUCTS AS?

a) REGULAR FOOD

b) OPTIONAL CONSUMPTION

9. HOW DO YOU FEELS OF SUBSTITUTING THE CONSUMPTION OF CHESSE

WITH BUTTER?


30/30

BIBLOGRAPHY

BOOKS

Gupta. C.B., Human Resource Management, 2nd

Edition, 2003. New Age

International Pvt. Ltd.

Kothari, Cit.. Research Methodology', rd

Edition. 2005. New Age International Pvt.

Ltd.

MAMORIA, C.B. Personnel management. Himalaya publishing house Mumbai, 1982.

T.N CHHABRA. Principles & practices of management. Dhanpat Rai and co. (p) Ltd.

Delhi, 2000.

Personnel management by Dale Yoder.

CATALOGUES AND BROCHURES:-

- Britannia Industries Ltd.

WEBSITE:-

www.Indianinfoline.com

www.indiandiary.com

www.britannia. com
http://www.indianinfoline.com/http://www.indianinfoline.com/http://www.indiandiary.com/http://www.indiandiary.com/http://www.indiandiary.com/http://www.indianinfoline.com/

akshay summer 2

Documents