american cancer society road to recovery research report

Research Plan12 5 16

AMERICAN CANCER SOCIETY

Abby Jennings

Alyssa Copeland

David Wroten

Jake Johnson

Rebecca Hamilton

. .

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EXECUTIVE SUMMARY The American Cancer Society’s Road to Recovery

program is struggling to provide rides to treatment to every

cancer patient in the Baton Rouge area. Current volunteer

numbers are around seven, and current needs require

around 20 volunteers in order to accommodate the large

amount of cancer patients who require their services.

Secondary research suggests that young

professionals between the ages of 25 and 35 are a good

target audience to reach due to their volunteering habits

and the overall size of that population in the Baton Rouge

area. The purpose of this study was to understand the

target audience’s volunteering habits and decision making

processes in order to design a campaign message that

would reach them effectively.

Our primary research consisted of informal interviews

and a round of formal, oneonone interviews with

members of the target audience. The questions from both

activities revolved around why participants chose to

volunteer and their associations with cancer and certain

volunteer organizations that we identified as competition.

From there, questions focused on what led participants to

volunteer with specific organizations.

Participants emphasized the time constraints that

came along with their professional careers, noting that it

was difficult for them to find more than an hour or so

during the week. Many participants also mentioned an

enjoyment of the social aspect of volunteering. They

enjoyed meeting people, and making new friends. Lastly,

participants indicated that seeing positive, tangible

effects of their work on people’s lives as the most

important part of making volunteer decisions. This sense

of altruism is the focus of our recommended media

campaign.

We recommend a theme of “Embrace Your Inner

Hero.” Attached in this report are several

recommendations and rough drafts for billboards,

pamphlets and a radio spot. Along with these are also

recommended distribution routes.

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SITUATION ANALYSIS

The American Cancer Society (ACS) was established

in 1913 by ten New York doctors. The organization was

originally named “The American Society for the Control of

Cancer.” With its headquarters in Atlanta, ACS is now a

nationwide volunteer organization. Its mission is to attempt

to prevent cancer and lessen the suffering already caused

by it. The money for ACS programs is provided by

donations. ACS supports research in prevention,

detection, treatment, and providing patient support. The

organization focuses on keeping people healthy and

fostering preventative action. It also provides lodging for

traveling patients, in order to make their treatments easier

and more comfortable.

The mission statement on its website is “The

American Cancer Society is the nationwide, community

based, voluntary health organization dedicated to

eliminating cancer as a major health problem by

preventing cancer, saving lives, and diminishing suffering

from cancer, through research, education, advocacy, and

service.” Through its many programs, the American

Cancer Society has done exactly that for many years.

THE COMPANY

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SITUATION ANALYSIS

The consumer for the Road to Recovery in terms of

increasing volunteerism are the volunteers themselves.

With this analysis pertaining to the Road to Recovery

program in Baton Rouge, Louisiana, it is important to

quantify how many people live there. According to U.S.

Census data retrieved from SuburbanStats.org, the city of

Baton Rouge has a population of approximately 230,000

people. The target market for this campaign is 25 to 35

year olds living in Baton Rouge, particularly young

professionals. The same data shows the number of people

between the ages of 25 and 35 to be over 34,000, or

about 15 percent of the population.

With an idea of how many people are living in Baton

Rouge, the statistics of how many people are volunteering

will increase an understanding of the consumer base.

According to the U.S. Bureau of Labor Statistics, 21

percent of people from the ages of 25 to 35 in the United

States volunteer, and 39.8 percent of college graduates

volunteer. Since this trend is nationwide, the numbers

should be proportionate in the Baton Rouge populace. As

such, there are roughly 7,000 volunteers in the city of

Baton Rouge in our target age range.

The motivations that drive volunteers to donate their

valuable time are also important to inventory. According

to a study conducted by ClaxtonOldfield et al, statistics

show that students are more likely to pick a hospice

volunteer opportunity for reasons of gaining work

experience, in addition to altruism and civic

responsibility. According to the same study, young

adults/professionals are more likely to volunteer at a

hospice on the basis of altruism and civic responsibility,

with some emphasis on career advancement. In terms of

religious motivations, the U.S. Bureau of Labor Statistics

stated in an article on volunteerism that 33 percent of all

volunteer work is done in relation to religious

organizations. An article by Meriem Garbay et al. stated

that 77 percent of all hospice volunteers hold religious

beliefs. Finally, a U.S. Bureau of Labor Statistics study

shows that nearly 15 percent of volunteer work is done

for social or community service organizations, like the

American Cancer Society.

THE CONSUMER

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SITUATION ANALYSIS

The volunteer base available to the Baton Rouge

chapter of the American Cancer Society is extremely large

and extremely diverse. The market is made up of many

varying age groups, ethnicities, incomes, and family types,

and the chapter could benefit greatly from more properly

directing their efforts at various parts of this market rather

than focusing solely on the parts of the market they

already feel they are targeting effectively.

Baton Rouge has a total population of 229, 493

people, making it the second largest city in Louisiana

behind New Orleans. According to the most recent

census, the largest Baton Rouge ethnic group is African

Americans, who make up 54.7 percent of the population.

Whites are the next largest ethnic group, accounting for 39

percent of the Baton Rouge population. Hispanics and

Asians make up 3 percent each. The Bureau of Labor

Statistics said that whites tend to volunteer at higher rates,

making up 27.1 percent of volunteers. Asians make up 19

percent, blacks 18.5 percent, and Hispanics 15.5 percent.

However, the rates of volunteering have dropped in both

the white and black demographics.

The Census determined that the average age of a

citizen in Baton Rouge is 31, the average female being

32 years old and the average male being 29. The male

population total is 110,400, the female 119,093. Women

across all age groups tend to volunteer more than men,

with 28.4 percent of women volunteering and 22.2

percent of men reporting that they volunteered frequently.

However, this rate has dropped in the past few years

according to the Bureau of Labor Statistics as well.

Thirtyfive to fortyfour year olds are the most likely to

volunteer of any age groups, and 22 to 24 years old are

the least likely.

The Baton Rouge census said that a quarter of the

population live below the poverty line, which is higher

than the national average of 15.5 percent. Males aging in

range from 18 to 24 are the most likely to be

impoverished. The average household income in Baton

Rouge is $39,790. Wages tend to be more evenly

distributed in Baton Rouge. The average male’s salary is

$59,799 and the average female’s salary is $37,912.

THE MARKET

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SITUATION ANALYSISTHE MARKET THE PRODUCT / INITIATIVE

Out of the total population, 106,785 people are

employed. Twentyseven percent of employed persons

reported volunteering in 2013, while only 24.1 percent of

unemployed persons did. Parttime workers were more

likely to volunteer than fulltime workers, with 31.7 percent

of parttime workers reporting that they volunteered.

Baton Rouge also has a high dependency on the

use of vehicles. Most households in Baton Rouge own at

least two cars. Of commuters in Baton Rouge, 77.9

percent reported that they drove alone instead of

carpooling or using public transportation. Commuters in

East Baton Rouge alone reported in 2013 that 81.4

percent of them drove to and from work alone.

The product is the Road to Recovery volunteer

program. The issue this program tackles is the lack of

transportation to lifesaving treatments that many cancer

patients face. Road to Recovery works with a system of

volunteers to coordinate rides to and from treatment for

cancer patients all over the Baton Rouge area.

The process is very straightforward and is well

outlined on American Cancer Society’s website. The

process to register as a volunteer takes a little over an

hour, and as a part of this the volunteer sets up a profile.

This profile is what is used to determine periods of

availability (Monday through Friday) for all volunteers.

Patients are then matched to a volunteer based on the

availability given in the volunteer’s profile by a Road to

Recovery coordinator.

According to Cancer.org, volunteers must have a

good driving record, a driver’s license, a safe vehicle and

proof of insurance.

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SITUATION ANALYSISTHE COMPETITION THE PRODUCT / INITIATIVE

The competition of the ACS includes other nonprofit

organizations that focus on helping cancer patients.

Cancer Services, Susan G. Komen, and St. Jude are

included as major competitors.

Cancer Services is a nonprofit organization whose

mission is to improve the lives of their cancer patients by

helping with financial, physical and emotional needs. It

attends to ten parishes in Baton Rouge. Its volunteer

opportunities include helping with weekend or afterhour

events, loading medical equipment and nutritional

supplements for clients, helping with the children’s events

and camp counseling for children. Its advertisements were

very limited. Cancer Services is active on Facebook,

Twitter, Instagram, YouTube and Pinterest. It shares the

dates of their events, replies to negative and positive

comments and attempts to include the interests of the

general Louisiana population, like football. It posts every

one to four days and the posts often include pictures or

links. On YouTube it shares videos of each event it hosts

or participates in.

Susan G. Komen is a nonprofit organization

focused on breast cancer. It has a large nationwide

presence and massive recognition, which makes it

formidable competition for ACS. Its advertisements are

emotional in nature, with the slogan “I am Susan”

sharing patient’s success stories. It has volunteer

opportunities such Race for the Cure, luncheons and

attempts to get people involved in their pink wig

competition. The organization is very active on social

media, posting about these different events multiple

times every day on Facebook, Twitter and Instagram.

However, these posts have a very low response rate.

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SITUATION ANALYSISTHE COMPETITION THE PRODUCT / INITIATIVE

St. Jude Children’s Research Hospital has a very

successful brand worldwide, although, the clinic in Baton

Rouge does not have as great of success. St. Jude focuses

on bringing in volunteers and donors by talking directly to

them. Its ads include the messages “Let’s end childhood

cancer. Together,” “Band together to support us,” and

“Because of you, we can keep finding cures.” It aim to have

an emotional tone and message with their ads, and get

celebrities involved. It has volunteer opportunities for the

different races they hold, but its website tells its audiences

the best way to get involved is by fundraising. Its social

media shares information about the events and some of the

patient’s stories. These are all posted on their Facebook,

Twitter, YouTube, and Instagram.

The indirect competition consists of the leisure time

of 2535 year olds. According to the Bureau of Labor

Statistics, Americans between the ages of 25 to 54 use

most of their time during the day working (8.9 hours),

sleeping (7.7 hours), and leisure and sports (2.5 hours).

Only 1.2 hours are spent caring for others.

American Cancer Society differs from the competition

with the volunteer opportunity of Road to Recovery. No

one else tries to get volunteer drivers to take patients to

the hospital. But, American Cancer Society’s use of social

media to advertise its volunteer programs is lacking

compared to their competition. There needs to be postings

talking about this opportunity and more visuals providing

information every other day.

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SITUATION ANALYSISSWOT ANALYSIS

S WO T

Unique programRewarding social work

Not a religiousorganizationSocial media presence

Useful surroundingpopulationPeople looking for goodvolunteer opportunities

Religious organizationsOther cancer relatedorganizationsOther uses of time

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BACKGROUND & OBJECTIVES

The Baton Rouge branch of the American Cancer

Society currently has seven volunteers for its Road to

Recovery program. It would like to raise that number to 20

volunteers to fill its current quota of rides. We are trying to

help the Baton Rouge branch of the ACS garner more

volunteers for their Road to Recovery program. We need

to find out why our target audience does and does not

volunteer. We also need to discover their emotional

connections to volunteering, and then discover a message

strategy that would resonate with them the most. Lastly,

we wanted to discover the reason people chose to

volunteer with specific organizations.

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RESEARCH METHODOLOGY & LOCATION The research we conducted consisted of 20 oneon

one interviews and informal interviews that included 35

people. The projective technique portion of our research

took place inside the interview process. We chose to try to

understand the target audience’s attitudes in relation to

volunteering by having the participants project their

opinions on different volunteer organizations onto a

clothing brand, a relative, and a car. These organizations

consisted of ACS, St. Jude, Susan G. Komen, Habitat for

Humanity, and the Boys and Girls Club of America.

We chose oneonone opportunities so that we could

better understand the audience’s emotions behind

volunteerism. These oneonone situations allowed us to

build rapport with the interviewee and understand the

target audience further. We were able to build off of the

answers they gave us rather than having a rigid interview

situation. We wanted our interviewees to feel comfortable

during the interview; therefore, we conducted the

interviews at their homes, over the phone, or in their

places of work.

The informal interviews lasted about five minutes per

person. The informal interview was conducted to get an

understanding of why the target audience says yes to

some volunteer opportunities and no to others.

Also in the informal interviews, we questioned them

on the difference between these two situations.

During the interview process we asked background

questions about their everyday life. We wanted to see

what a typical day is for our target audience. Also, we

inquired about the things that keep them from

volunteering, such as their prior commitments to things

like work and childcare, and other things they choose to

do with their free time. We wanted to know how

volunteering makes them feel and their opinions of

volunteering in general.

We chose to ask about specific experiences the

interviewee has had with cancer and how it affects their

choice to volunteer with cancer organizations. We also

wanted to hear what knowledge they already had on

ACS and specifically the Road to Recovery program. We

asked about their perceptions of different messages to

see what resonated with them the most and why it did.

Finally, we wanted to see if they felt ACS could play a

role in their future.

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SAMPLE SIZE In total, we interviewed 20 individuals and conducted

informal interviews in a workplace environment. Everyone

that we talked to fell into our desired target audience of

2535 year old young professionals. We decided to focus

on this audience because, for many people, this is a

transitional period in their lives where they might have

personal free time and are typically not yet involved with

certain commitments like marriage or children. We wanted

to interview this amount of people in order to better

understand this target audience in relation to motivations

and hesitations to volunteer. This sample size, combined

with our research methods, was more than adequate, and

helped us to better characterize our target audience

beyond what our preconceived notions and secondary

research could provide us with.

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KEY FINDINGSTIME CONSTRAINTS

SOCIAL ACTIVITY

Data from interviewing suggests that people in the

target group are all pressed for time. All interviewees

pointed to time constraints as a very important factor when

considering whether or not to volunteer. One participant

pointed to his schedule when describing his time

constraints. “I wake up every morning at 6 a.m. and start

getting my son ready for school. After getting him to

school, I head to work. I work from 8 a.m. to 5 p.m. and

then pick him up from after care. My wife and I fix dinner,

spend time together after a long day, and then we go to

bed.” Many other participants described similar schedules,

even without kids. Several participants commented that

they were only able to volunteer on the weekends, and

even then their children’s extracurricular activities took

precedence. A few participants explained that they wanted

to volunteer in places where the little time they could

volunteer would actually be helpful. “I volunteer with a

group that throws a little fundraiser every month or so. We

usually chose to make the donation to a charity that can

actually get some use out of our money. A $2,000

donation to St. Jude’s isn’t really a drop in the bucket, but

Most all participants touched on their enjoyment of

volunteering as a social activity. Several participants

noted that they enjoyed meeting new people when they

volunteered, including the people they were volunteering

for. One interviewee described her experience with the

Boy’s and Girl’s Club in Athens, Ohio. “I spent four years

working with two young boys. I really enjoyed getting to

know them, and I’m happy to say that we still talk to this

day!” Other participants described experiences with

youth groups, church groups, and other volunteer

organizations. Participants mentioned that they enjoyed

spending time with their groups, treating volunteering like

a social function.

donating that to the local Boy’s and Girl’s Club makes a

huge difference.” This concept of efficacy of volunteer

time was important to all participants.

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KEY FINDINGSALTRUISM

All participants mentioned that the single most important

part of volunteer work for them was helping people that

needed it. They described volunteering as a way they

could put their own lives and privileges into perspective

and use their own personal good fortunes to help those

less fortunate. One participant recounted her experience

mentoring high school students. “It was so wonderful to

see their lives so positively impacted by the work we did.

After one of my mentees graduated, he gave me a hug. I

felt like I really made a difference in his life.” Participants

used many similar terms to describe this desire to act for

the benefit of others: “do good,” “help out,” and “make a

difference” were all very prominent. One participant

explained a sense of “fulfillment” when she saw the effect

her actions had on those in need. Many participants

expressed a strong desire to see positive, tangible

changes in their community as a direct result of their

volunteer efforts. They wanted to see that, by donating

their time to a good organization, they could make a real

difference in the world around them and help those in

need. One participant explained his experience with an

organization that he didn’t think met this key idea. “I didn’t

really enjoy working with them. It felt like the work we

were doing just didn’t make a difference, and I just didn’t

feel motivated to keep helping.” Overall, there was a

strong desire to do work with a reputable organization

where they could see the effects of their efforts in the

lives of people they were helping. When asked about the

Road to Recovery specifically, and explained what it is,

all participants saw it as a good cause. Participants were

often surprised that this program even existed,

expressing that it was a great idea. One participant

recalled his father’s experience with cancer. “I wish my

dad would have been able to use that. He had such a

hard time getting to treatment, I can imagine how

thankful the patients must be!”

Our process tofind our keyfindings fromour interviews

CREATIVE BRIEFOBJECTIVE

Motivate young professionals to volunteer to drive for the

Road to Recovery program.

TARGET AUDIENCE DEMOGRAPHICSOur target is young professionals, ages 2535, without

children, educated, middle class, and employed, regardless

of gender or ethnicity. They need to have cars.

TARGET AUDIENCE PSYCHOGRAPHICSThis target audience is often busy, but are willing to give time

to a good cause. They want to make a difference in their

communities, and would rather donate their time to a cause

they deem worthy rather than make monetary donations.

They often find volunteer opportunities through personal

connections, and enjoy the social aspect of volunteering.

They want to make sure that any volunteer opportunities they

commit to make a positive and observable difference in the

community.

CURRENT THOUGHTThere was a distinct lack of awareness of the American

Cancer Society in general, and complete lack of awareness of

the Road to Recovery program itself. Once the program was

explained in more detail, participants were eager to learn more

about it and dedicate time to the program. However, there

were concerns about the inconvenience of the hours

volunteers are needed and the expensiveness of gas

consumption for volunteer drivers.

RATIONALEThrough interviews and focus groups, we found that our target

audience has a strong aversion to both pity plays and guilt

tactics. Many of them already donate a lot of their time to

volunteering, and are perfectly willing to allot that time to

causes they think they’ll be able to tangibly make a difference

through. Many of them have strong connections to cancer, and

found messages with sad tones to be offputting, as cancer is

extremely personal to many of them. Many participants

indicated that negative messages associated with volunteer

opportunities actually made them less likely to volunteer. They

look upon their volunteer experiences with fondness, and have

strong desires to use their own privilege to make positive

change in the lives of the less fortunate. In that vein, we

decided to make the message more empowering. We put the

ability to “save lives,” to make a tangible, positive difference

through the Road to Recovery, in their hands.

SINGLE MOST IMPORTANT THOUGHT Embrace your inner hero.

We want them to see the Road to Recovery program not

through lenses of guilt or pity, but as an opportunity to meet

their desires for true altruism. We want them to associate the

Road to Recovery with empowerment, the chance for an

average individual to be a hero and save lives just by driving.

DESIRED THOUGHT

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RECOMMENDATIONS & NEXT STEPSTONE & MESSAGE

Our primary and secondary research has led us to

come up with many different ideas to help ACS’s Road to

Recovery program. Not only will these recommendations

potentially help to gather volunteers, but it will also help

spread general awareness of the American Cancer

Society itself. Our data showed us that more people

respond positively to advertising messages that make

them feel like they can personally make a difference. With

this knowledge, we came up with our single most

important thought: “Embrace your inner hero.” We learned

that this target audience does not respond as much to

messages that cause them to feel guilty or sad, but to

messages that empower and encourage them. We

recommend to have a more positive and enthusiastic tone

to make our audience see the bright side of helping others

for such a negative disease. We came up with different

ways to express this empowering message to try to get

young professionals to volunteer.

RADIO A cheaper and still effective way of communicating

with our target audience is radio. Young professionals are

on the way to work and often fall victim to Baton Rouge

traffic, so they turn on their radios. Radio is a cheap form

of advertising, so we recommend getting multiple

time slots to run our ad. Since data has showed us that

young adults respond more positively to empowering

messages, the ad should have an inspiring narration of

how the audience can make a difference. The dialogues

would state:

“We’ve all got a little bit of superhero in us. A little “I

wanna save the world.” And with the American

Cancer Society’s Road to Recovery program, you

can. Hundreds of cancer patients in Baton Rouge

struggle every day to get the treatment they need.

And that’s where you come in! The Road to Recovery

program is looking for volunteers to drive these

people to get the lifesaving care they need to

recover. To find out more, go to

cancer.org/roadtorecovery or call 2259270782. If

you can drive, you can be a hero.”

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RECOMMENDATIONS & NEXT STEPSSOCIAL MEDIA

Consistency on social media is important, especially

with young adults who do not have a good base

awareness of a product. Based on our data, Facebook

was the most used social media platform among our target

audience, so keeping a consistent voice on Facebook will

help spread awareness and spread our message. We

recommend focusing on Facebook, but also staying active

on other social media sites like Twitter enough so that

people searching for basic information can find it easily.

The posts should honor and thank the “heroes” that

volunteer with the Road to Recovery, and give information

on how people can make a difference through the

program. We recommend staying away from emotional

posts about patient stories and instead sharing positive

and empowering volunteering moments.

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RECOMMENDATIONS & NEXT STEPSFLYERS & TRIFOLDS

Spreading the awareness of this volunteer

opportunity would be most effective at the places young

adults who volunteer regularly would most likely be. We

recommend putting up flyers in common places like

churches, food banks, hospitals, coffee shops and grocery

stores. Forum 35 would also be a good place to have

flyers and trifolds present, as they are a volunteer

organization in Baton Rouge specifically designed to find

volunteer opportunities for young professionals. The flyer

should include the ACS logo, background information on

the Road to Recovery program, volunteer information and

a picture of a business professional dressed as a

superhero. The pitch would be similar to the radio dialogue

since we want to keep the empowering tone to make the

audience feel that they personally can be the one to make

a difference.

BILLBOARD

professionals have to drive to work during the week, we

believe using a billboard would be an effective way of

communicating with our target audience. Billboards are an

extremely effective way to spread base awareness, and

are extremely cost efficient in this regard. However, since

billboards can be relatively expensive to purchase and

maintain, we recommend purchasing three spots on the

busiest interstates and exits: the interstate going towards

downtown, the Essen Lane exit and the Airline Highway

exit. The billboards would include a business professional

of our target audience’s age in or near a car and dressed

as a superhero, most often in the famous pose of

Superman ripping open his shirt to expose the heroic

symbol on his chest. Rather than a typical superhero

symbol, however, the American Cancer Society logo will

be displayed on the hero’s shirt. The board will include the

slogan “Superheroes don’t just fly, they drive” in large,

easily visible text, ACS’s logo and #RoadtoRecovery. We

recommend keeping the billboards the same at all

locations so that the audience will remember the brand

and recognize it after being exposed to it multiple times.

Most of our participants in the interview were

concerned about their time constraints, with most of them

working jobs that take up the majority of their days. Baton

Rouge is known for its gridlock, and since young

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RECOMMENDATIONS & NEXT STEPSBILLBOARD

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CONCLUSION The main issue the American Cancer Society faces is

finding the proper way to motivate their target audiences

into donating their valuable time to the Road to Recovery

program. What we found through our research was that

oftentimes young professionals are more than willing to

volunteer, but merely lack direction and motivation to do

so without prompting from outside forces. Handing out

fliers and putting up posters in places like churches, coffee

shops and grocery stores will provide base awareness and

generate a buzz that will make the Road to Recovery

more prominent in the minds of young professionals.

Billboards and radio spots will extend this awareness by

specifically targeting young professionals with vehicles

while they’re commuting, essentially becoming a captive

audience with the necessary assets needed to volunteer

for the program. The message of “Embrace Your Inner

Hero” works to not only entice the audience into listening

to the message, but motivates and empowers them as

well. In the interviews and focus groups, as well as in the

projective technique results, we found that our audience

responded very negatively to messages that made them

feel sad or guilty.

Cancer was an extremely personal issue to many of them,

and as such, a level of sensitivity in any message

regarding the work of the American Cancer Society must

be maintained. Guilt and sadness when associated with

brands tended to make them respond negatively to that

brand, which in turn resulted in a lack of motivation to

volunteer. What they wanted out of their volunteer

experience was to make a difference in the lives of others’

less fortunate than themselves. The message’s ability to

empower them and make them feel like they could actively

participate in making a difference simply by driving a car

was received extremely positively by participants. By

targeting this altruism, this sense of being a life saver or a

“hero” to a complete stranger, we believe we will more

effectively be able to motivate young professionals to

donate their time and efforts to the Road to Recovery

program.

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APPENDIXArticle: “The Inventory of Motivations or Hospice PalliativeCare Volunteerism: A Tool for Recruitment and Retention Authors: ClaxtonOldfield, Wasylkiw, Mark, ClaxtonOldfield Year Published: 2011

Article: “Motivations, Death Anxiety, and Empathy inHospice Volunteers in France” Author: Meriem Garbay, MarieClaire Gay, and StephenClaxtonOldfield Year Published: 2015

Article: Volunteering in the United States – 2015 Author: US Department of Labor: Bureau of LaborStates – 2015 Year Published: 2016 URL: http://www.bls.gov/news.release/pdf/volun.pdf

Article: “American Cancer Society, Inc”Author: GuideStar USAYear Published: 2016URL: http://www.guidestar.org/PartnerReport.aspx?partner=networkforgood&ein=131788491

Article: “Is East Baton Rouge Parish too dependant oncars? (poll)”Author: Emily LaneYear Published: 2014URL:http://www.nola.com/news/batonrouge/index.ssf/2014/09/is_east_baton_rouge_parish_too.html

Article: “Get Involved”Author: St. Jude Children’s Research HospitalYear Published: 2016URL: https://www.stjude.org/

Article: “Volunteer for Komen”Author: Susan G. KomenYear Published: 2016URL: http://komenbatonrouge.org/getinvolved/volunteerforthecure/

Article: “Get Involved”Author: Cancer ServicesYear Published: 2016URL: http://cancerservices.org/getinvolved/

Article: “Road To Recovery”Author: American Cancer SocietyYear Published: 2016URL: http://www.cancer.org/involved/volunteer/roadtorecoveryvolunteers

Document: The United States CensusURL: Census.gov

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APPENDIX

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APPENDIX

american cancer society road to recovery research report

Government & Nonprofit