amit pachauri

7/23/2019 Amit Pachauri

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TABLE OF CONTENTS

vi

CONTENTS :- PAGE NO

Project title I

Certificate II

Acknowledgement III

Declaration IV

Preface V

Table of content VI

Executive Summary VIII

PART – I :- (Company profile) 1

Introduction of Company 2

Board of Director 6

The Background 9

Distribution Chanel 12

Business 13

Brand Position in India and Other

Countries.

15

Product Profile :- 18

Introduction of Pureit 19

Different Type of Purification 22

Models of pureit 24

Benefit of Pureit 25

Proformance Testing 27

Do‟s and Don‟ts 30

Water Born Diseases 32

Competitor Details 35



vii

CONTENTS :- PAGE NO

PART - II:- 40

Statement of the Problem 41

Significance of the Study 42

Objective of the Study 43

Importance of the Study 44

Theoretical prospect of the study 45

Research and methodology 46

Marketing research 47

Methodology 48

Collection of Data 49

Sampling 50

SWOT Analysis 51

Data Analysis and Interpretation 53

Limitation 76

Finding 77

Conclusion 78

Recommendation 79

Bibliography 80

Questionnaire 82



EXECUTI VE SUMMARY

Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer

Goods Company, touching the lives of two out of three Indians with over 20

distinct categories in Home & Personal Care Products, Foods & Beverages and

as well as water division (pureit). HUL's distribution network, comprise about

4,000 redistribution stockists, covering 6.3 million retail outlets reaching the

entire urban population, and about 250 million rural consumers. HUL's brands

- like Lifebuoy, Lux, Surf Excel, Rin, Wheel, Fair & Lovely, Pond's, Clinic

Plus, Pepsodent, Close-up, Lakme, Quality Wall's – are household names

across the country and so many categories - soaps, detergents, personal

products, tea, coffee, ice cream, culinary products and also provide as safe as

boiled water through puerit.

During my summer training at HUL, I completed the project on

“Understanding the Consumer Behaviour on Safe Drinking Water” as water

purifier “Pureit” products of HUL which are divided into three parts. These

are:

Conducting and analysing market research.

Getting consumer feedback from the existing and potential customers,

inculcating the habit of drinking safe water by installing pureit.

To know about competitor details which facing challenge in the

market.

In my first part, a report is made on a detailed study, comprising the new

technology use in the water purifier, the aspects of installing of water purifier.

The technical details of the machine is necessarily to be understood beforemoving into the market so that one could discuss the plus points of the

machine over the competitors‟ machine. Further, the detail understanding in

this kind of installation is done through meetings with probable customers

which include the key area of installing water purefier of HUL‟s puerit with all

the glamour features such as brand reflecting, essentiality of the products to

provide all the comfort required by the customers. The study is done by

surveying the different house/clinic located at Noida and nearby. The study is

then tabulated, analysed and result extracted.

viii



In the second part, an observational study is conducted in respect of gettingconsumer feedback from the existing and potential customer of HUL‟s through

providing a batter services. This will reflect my views and measures. It also

includes the visits of the places where others competitor‟s similar products

were installed to get their performance feedback and identified the hidden

opportunities to sell HUL‟s water purifier. And to know about daily habit of

customer to use safe drinking water.

In the third part, method adopted for competitors analysis involved surveying

and observational study of all the competitive brands of HUL‟s water purifier such as Tata Swach, Kent, Usha Birta, Eureka Forbes, Whirpool, Philips etc.

followed by the comparison of same. To conducting the observational study, a

large data has been collected while visiting the various house, Clinic and

medical shop by way of discussions

Finally, we would like to add some r outes of reaching the customer‟s house,

through as follow:-

Cold calls.

Referrals.

Kiosk.

ix



COMPANY

PROFILE

1



INTRODUCTION

Hindustan Unilever Limited (HUL), having great recognition

nationally/ internationally, is India's largest fast moving consumer goods

company, touching the lives of two out of three Indians with over 20 distinct

categories in Home & Personal Care Products and Foods & Beverages. They

endow the company with a scale of combined volumes of about 4 million

tones and sales of Rs.13,000 corers.

Historical Events in HUL :-

In the summer of 1888, visitors to the Kolkata harbour noticed crates full of

Sunlight soap bars, embossed with the words "Made in England by Lever

Brothers". With it began an era of marketing branded fast moving consumer

goods (in short FMCG). Soon after followed Lifebuoy in 1895, and other

famous brands like Pears, Lux and Vim, Vanaspati was launched in 1918 and

the famous Dalda brand came to the market in 1937. In 1931, Unilever set up

its first Indian subsidiary, Hindustan Vanaspati Manufacturing Company,

followed by Lever Brothers India Limited (1933) and United Traders Limited

(1935). These three companies merged to form HUL in November 1956. The

erstwhile Brooke Bond's presence in India dates back to 1900. By 1903, the

company had launched Red Label tea in the country. In 1912, Brooke Bond &

Co. India Limited was formed. Brooke Bond joined the Unilever fold in 1984

through an international acquisition. The erstwhile Lipton's links with India

were forged in 1898. Unilever acquired Lipton in 1972 and in 1977 Lipton Tea

(India) Limited was incorporated. Pond's (India) Limited had been present in

India since 1947. It joined the Unilever fold through an international

acquisition of Chesebrough Pond's USA in 1986. The liberalisation of the

Indian economy, started in 1991, clearly marked an inflexion in HUL's and the

Group's growth curve. Removal of the regulatory framework allowed thecompany to explore every single product and opportunity segment, without

any constraints on production capacity. Simultaneously, deregulation

permitted alliances, acquisitions and mergers. In one of the most visible and

talked about events of India's corporate history, the erstwhile Tata Oil Mills

Company (TOMCO) merged with HUL, effective from April 1, 1993. In 1995,

HUL and yet another Tata company, Lakme Limited, formed a 50:50 joint

venture, Lakme Lever Limited, to market Lakme's market-leading cosmetics

and other appropriate products of both the companies. Subsequently in 1998,

Lakme Limited sold its brands to HUL and divested its 50% stake in the joint

venture to the company. 2



HUL formed a 50:50 joint venture with the US-based Kimberly Clara

Corporation in 1994, As a measure of backward integration, Tea Estates and

Doom Dooma, two plantation companies of Unilever, were merged with

Brooke Bond. Then in July 1993, Brooke Bond India and Lipton India merged

to form Brooke Bond Lipton India Limited (BBLIL), enabling greater focus

and ensuring synergy in the traditional Beverages business. 1994 witnessed

BBLIL launching the Wall's range of Frozen Desserts. By the end of the year,

the company entered into a strategic alliance with the Quality Ice-cream Group

families and in 1995 the Milk food 100% Ice-cream marketing and distribution

rights too were acquired. Finally, BBLIL merged with HUL, with effect from

January 1, 1996. The internal restructuring culminated in the merger of Pond's

(India) Limited (PIL) with HUL in 1998. The two companies had significantoverlaps in Personal Products, Specialty Chemicals and Exports businesses,

besides a common distribution system since 1993 for Personal Products. The

two also had a common management pool and a technology base. The

amalgamation was done to ensure for the Group, benefits from scale

economies both in domestic and export markets and enable it to fund

investments required for aggressively building new categories. In January

2000, in a historic step, the government decided to award 74 per cent equity in

Modern Foods to HUL, thereby beginning the divestment of government

equity in public sector undertakings (PSU) to private sector partners. HUL'sentry into Bread is a strategic extension of the company's wheat business. In

2002, HUL acquired the government's remaining stake in Modern Foods

Present Stature

Apart from dealing with soaps, detergents, personal products, tea,

coffee, branded staples, ice cream and culinary products business, HUL is also

one of the country's largest exporters; it has been recognised as a Golden Super

Star\ Trading House by the Government of India. In 2003, HUL acquired the

Cooked Shrimp and Pasteurized Crabmeat business of the Amalgam Group of

Companies, a leader in value added Marine Products exports. HUL has

traditionally been a company, which incorporates latest technology in all its

operations. The Hindustan Unilever Research Centre (HLRC) was set up in

1958, and now has facilities in Mumbai and Bangalore. HLRC and the Global

Technology Canters in India have over 200 highly qualified scientists and

technologists, many with postdoctoral experience acquired in the US and

Europe.

3



Company‟s Role in other areas

HUL believes that an organisation's worth is also in the service

it renders to the community. HUL is focusing on health & hygiene education,

women empowerment, and water management. It is also involved in education

and rehabilitation of special or underprivileged children, care for the destitute

and HIV-positive, and rural development. HUL has also responded in case of

national calamities /adversities and contributes through various welfare

measures, most recent being the village built by HUL in earthquake affected

Gujarat, and relief & rehabilitation after the Tsunami caused devastation in

South India.

In 2001, the company embarked on an ambitious programme,

Shakti. Through Shakti, HUL is creating microenterprise opportunities for

rural women, thereby improving their livelihood and the standard of living in

rural communities. Shakti also includes health and hygiene education through

the Shakti Vani Programme and creating access to relevant information

through the Shakti community portal. The program now covers 15 states in

India and has over 31,000 women entrepreneurs in its fold, reaching out to

100,000 villages and directly reaching to 150 million rural consumers. The

company has fixed target that by the end of 2010, Shakti aims to have 100,000

Shakti entrepreneurs covering 500,000 villages, touching the lives of over 600million people. HUL is also running a rural health programme – Lifebuoy

Swasthya Chetana. The programme endeavors to induce adoption of hygienic

practices among rural Indians and aims to bring down the incidence of

diarrhea. It has already touched 70 million people in approximately 15000

villages of 8 states

“A vision to make a billion Indians feel safe and secure”

Entire products range were not possible in such a short span of time, I have been given opportunity to look into the market share and selling opportunities

of water purifier “ pureit” dealt by the company particularly in and around

Noida.

“Mission”

Unilever's mission is to add Vitality to life.

4



CORPORATE SOCIAL RESPONSIBILITY

HUL strongly believes that growth has not only to be profitable and

competitive, but also sustainable in a socially relevant way. Our sustainabilityagenda therefore seeks to address issues of Hygiene, Nutrition, and

Enhancement of livelihoods, Reduction of greenhouse gases and water

footprint. These social, environment and economic agenda are integrated and

well woven into the brands, people and the business of the Company. The

strategy is to grow markets in a responsible manner and to create a wider

positive impact through Brands. We believe that „doing well‟ and „doing good‟

are two sides of the same coin and it would work towards realizing the vision

of making a real difference to every Indian. We have made significant progress

on the environment front over the past few years. Your Company has reduced

water usage per tone by more than 26% in its manufacturing operations since

2004. The Company aims to become water positive across all its operations by

2015. The energy consumption per unit of production since 2004 has also

come down by 34%. We have exceeded the target of 25% reduction in CO2

(Green House gases) in manufacturing operations per tone of production

against a baseline of 2004. We have taken a lead in sustainable agricultural

sourcing; 10 Indian tea estates have been provided with the Rainforest

Alliance certification. Hand wash programmed driven by Lifebuoy and safe

drinking water through the innovation of Pureit have made significant impact

in the area of health and hygiene. To commemorate your Company‟s 75thyear, employees of the Company had committed to volunteer one hour for

everyday that Hindustan Unilever has been in the country, which amounted to

27,375 hours of voluntary work. During the year, with an overwhelming

response, the employees undertook volunteering and community service

totaling more than 48,000 hours and addressed some of the issues facing our

country. In partnership with DHAN foundation, your Company has also

enhanced the livelihoods of 75,000 women in southern India. Your Company

has contributed 10,000 kits worth Rs. 60 lakhs as the first installment of relief

material for the immediate relief of the flood affected families of ArariaDistrict in Bihar. The kit contained essential items such as utensils, clothes,

blankets and other useful material. A sum of Rs.84 lakhs was contributed

jointly by HUL and its employees to rehabilitate the underprivileged amongst

the flood-affected families in the village of Jorgawan, Madhepura District,

Bihar. The Project aims at providing long-term housing and livelihood aid to

the people in a phased manner, through a strategic alliance among HUL, ACC

and Habitat International. Your Company believes that the long-term growth

and success of the business goes hand in hand our goal to deliver Competitive,

Profitable and Sustainable Growth of our Business by providing superior and



safe products.

5

Board of Directors

&

Management Structure

At the apex is the Board, headed by the Chairman, and

comprising 5 whole time Directors and 5 independent nonexecutive Directors.

The day to day operations are supervised by the National Management

comprising the Vice Chairman, Managing Director (HPC), Managing Director (Foods) and the Finance Director. HUL is organized into two self-sufficient

divisions - Home & Personal Care & Foods - supported by certain central

functions and resources to leverage economies of scale wherever relevant. The

company can achieve its success due to right decisions taken by learned

member of Board and the employees who implant their decisions.

BOARD OF DIRECTORS:-

Mr. Harish ManwaniChairman

Mr. Manwani, MBA from Mumbai University, joined HUL in 1976 in Sales

and Marketing assignments, he became Divisional Vice President - Marketing.

Mr. Manwani joined the Board of HUL in 1995, responsible for the Personal

Products business. In addition, he held regional responsibility as the Category

Leader for Personal Products for the Central Asia and Middle East (CAME)

Business Group. Mr. Manwani worked as Senior Vice President in UK

responsible for the Global Hair Care and Oral Care Categories. In 2001, he

was appointed President of the Home & Personal Care (HPC) - Latin America

Business Group and in 2004, as President and Chief Executive Officer of the

HPC - North America Business Group. In April 2005, he was elevated to the

Unilever Executive as President – Asia & Africa.

6

http://www.pureitwater.com/index.aspx



Mr. Douglas Baillie

CEO and Managing Director

Mr. Douglas Baillie graduated from the University of Natal in business

finance, marketing and business administration and joined Unilever SA in

1978, then in Australia till 1987. After working in different capacity in South

Africa and London, Mr. Baillie was appointed Managing Director Lever

Pond‟s South Africa in 1997 and National Manager, Unilever South Africa, in

May 2000. Later, he assumed the responsibilities as the Chief Executive

Officer (CEO) of Hindustan Unilever Limited.

Mr. D. Sundaram

Finance & IT Director

Mr. D. Sundaram is post-graduate from Madras University and a Fellow of the

Institute of Cost and Works Accountants of India (FICWA). He joined

Hindustan Unilever in 1975 as a Management Trainee. He worked in different

capacity at various locations like London, Africa and Middle East Group etc.In August 1996 he elevated to the position of Senior Vice President – Finance,

Central Asia and Middle East Group with responsibility for Finance, IT and

business strategies for Unilever companies in the Indian sub-continent, North

Africa and the Middle East countries. He returned to India in May 1999 as

Finance & IT Director of HUL.

Mr. Nitin Paranjpe

Executive Director

Mr. Nitin Paranjpe after obtaining a degree in BE (Mech) and MBA in

Marketing (JBIMS) from Mumbai joined the Company as a Management

Trainee in 1987. During 2001, he was Assistant to the Unilever Chairman &

Executive Committee in London. In 2004, he became Vice President – Home

Care (Laundry & HHC) India responsible for the top and bottom line of the

Homecare business. In March 2006, Mr. Paranjpe became the Executive

Director for the Home & Personal Care business.

7






Mr. Sanjiv Kakkar

Director

Mr. Sanjiv Kakkar is BA (Economics) and PGDM from IIM Ahmadabad with

23 years work experience. Mr. Kakkar joined the Company in June 1984 and

has worked in various Sales and Marketing assignments. In March 2006, Mr.

Kakkar was appointed as Executive Director - Foods and joined the

Management Committee on 1st January 2007. Sanjiv was appointed as the

Executive Director - Sales and Customer Development in May 2007.

Mr. A. Narayan

Director

Mr. A. Narayan is the Managing Director and CEO of ICI India Limited. He is

also the Chairman of ICI India Research & Technology Centre. Mr. Narayan

joined the Board as Independent Non-Executive Director in 2001.

Mr. V. Narayanan

Director

Mr. V. Narayanan is a post-graduate from Madras University. He was

Chairman and Managing Director of the erstwhile Pond's (India) Ltd. He is

now Chairman of the Academy of Management Excellence. He joined the

Board as Independent Non-Executive Director in 1987.

Mr. D. S. Parekh

Director

Mr. D. S. Parekh holds a FCA degree from England & Wales. Mr. Parekh has

held senior positions in Grindlays and Chase Manhattan. He is the Executive

Chairman of Housing Development Finance Corporation. Mr. Parekh joined

the Board as Independent Non-Executive Director in 1997.

8







DIVISIONS

If Hindustan Unilever straddles the Indian corporate world, it is because of being single-minded in identifying itself with Indian aspirations and needs in

every walk of life. Hindustan Unilever Limited is India's largest Fast Moving

Consumer Goods (FMCG) company. It is present in Home &Personal Care

and Foods & Beverages categories. HUL and Group companies have about

16,000 employees, including 1200 managers. The fundamental principle

determining the organization structure is to infuse speed and flexibility in

decision-making and implementation, with empowered managers across the

company's nationwide operations. Each division is self-sufficient with

dedicated resources and assets in sales, marketing, commercial, andmanufacturing. The two divisions are further reorganized into categories.

Typically, each category and each function - Sales, Commercial,

Manufacturing - is headed by a Vice President. They with their respective

Managing Director, comprise that Division's Management Committee. For

managing sales operations, HUL divides the country into four regions, with

regional branches in Delhi, Kolkata, Chennai and Mumbai. Headed by a

Regional Manager, they comprise Regional Sales Managers and Area Sales

Managers, assisted by dedicated field forces, comprising Sales Officers and

Territory Sales In charges. In Marketing, each category has a Marketing

Manager who heads a team of Brand Managers dedicated to each or a group of

brands. The commercial team of a Division is responsible for its supply chain

management. There are teams dedicated to sourcing, planning and logistics.

Each Division has a nationwide manufacturing base, with each factory peopled

by teams of Production, Engineering, Quality Assurance, Commercial and

Personnel Managers.

CENTRAL FUNCTIONS

HUL's Central Functions are Finance, Human Resources, Technology,

Research, Information Technology, Legal Secretarial, and Corporate Affairs.

Their services are shared across the company. But wherever necessary,

managerial resources are dedicated exclusively to a business. For example,

each Division now has dedicated HR managers HUL believes that while it

leverages the scale of a large corporate, it must also retain the soul of a small

company. Its organisation structure, which has and will continue to evolve

with time, is aimed at achieving this knitting.

9



CORPORATE PURPOSE

Unilever's mission is to add Vitality to life. They meet everyday

needs for nutrition, hygiene and personal care with brands that help people feel

good, look good and get more out of life. Their deep roots in local cultures and

markets around the world give them strong relationship with consumers and

are the foundation for future growth. They bring wealth of knowledge and

international expertise to the service of local consumers - a truly multi-local

multinational. Their long-term success requires a total commitment to

exceptional standards of performance and productivity, to working together

effectively, and to a willingness to embrace new ideas and learn continuously.To succeed also requires, they believe, the highest standards of corporate

behaviour towards everyone working with them, the communities they touch,

and the environment on which they have an impact. This is their road to

sustainable, profitable growth, creating long-term value for their shareholders,

their people, and their business partners. They are committed to safe and

healthy working conditions for all employees and do not use any form of

forced, compulsory or child labour.

FACTORY LOCATIONS :-

The year was 1923. Lord Lever Hulme, the legendary founder of Lever

Brothers, was visiting India. The nationalist sentiment in India was for locally

manufactured products. Lord Lever Hulme, who believed that what is good for

a country is equally good for the company, responded to that aspiration

because he too shared that dream. His dream ultimately was realized in 1934.

In September 1934, after more than a decade of discussions in London and in

India, a Lever factory was allowed to sprout on the land that had been

reclaimed by the Bombay Port Trust at Sewri. From here, a month later rolledout the first cake of Sunlight soap to be manufactured in India. The same year,

Lever Brothers took over the Garden Reach Factory in Kolkata. These two

factories were the first in a manufacturing base, which today literally dots the

length and breadth of India i.e. from Assam to Gujarat; from Uttaranchal to

Kerala. Hindustan Unilever's diverse product range is today manufactured in

about 80 factories. In addition, the company outsources from 150 other units.

The operations involve 2,000 suppliers and associates.

10



DEVELOPING BACKWARD AREAS

Several HUL factories are situated in backward areas. The company has

consciously responded to the national policy of development of backward

areas by setting up manufacturing units in these places, which provide several

direct and indirect employment opportunities for these areas, and leads to

general economic development of these regions through industrialization. In

fact, all major investments of HUL, in recent years, have been either in A-

Category backward areas or No-Industry Districts. These include factories in

Khamgaon and Yavatmal (Maharashtra), Chhindwara (Madhya Pradesh), Orai,

Sumerpur and Khalilabad (Uttar Pradesh), Haldia (West Bengal), Silvassa

(Dadra & Nagar Haveli), Pondicherry, Goa, Doom Dooma (Assam), Hardwar

(Uttaranchal) and Barotiwala (Himachal Pradesh). Since 2001 itself, HUL has

set up nine new factories in backward areas. Equally, HUL has an enviable

track record in taking over sick enterprises, in response to requests from

Government, and converting them into viable operations. The company's units

at Mangalore and Rajpura all bear testimony to this achievement. In the

process, HUL has saved precious jobs and developed local economies. HUL's

manufacturing facilities, like the Khamgaon soap plant and the Sumerpur

detergent bar unit, are recognised as among the best in the Unilever world.

HUL has adopted Total Productive Maintenance (TPM) for achieving

manufacturing excellence since 1994. As on date, TPM is in different stages of

implementation in 28 factories. Four HUL factories have already received the

TPM Consistency Award, and 14 factories have been awarded with the TPM

Excellence Award.

Leadership

HUL has produced many business leaders for corporate India, one of

these, Manvinder Singh Banga has become a member of Unilever's Executive

(U Ex). HUL is referred to as a 'CEO Factory' in the Indian press for this

reason. It's leadership building potential was recognized when it was ranked

4th in the Hewitt Global Leadership Survey 2007 with only GE, P&G and

Nokia ranking ahead of HUL in the ability to produce leaders with such

regularity.

11

http://en.wikipedia.org/wiki/M_S_Banga

http://en.wikipedia.org/wiki/Unilever

http://en.wikipedia.org/wiki/Hewitt_Associates



http://en.wikipedia.org/wiki/Unilever

http://en.wikipedia.org/wiki/M_S_Banga



DISTRIBUTION NETWORK

HUL

Carrying & Forwading Agent

Redistribution Stockiest

Wholesalers

Rural Retailers Urban Retailers

Consumers

Organizational Structure:-

VOICE PRESIDENT

GENERAL MANEGER

ZONAL MANAGER

Sr. SALES MANAGER

AREA SALES MANAGER

TERRITORY SALES OFFICER

TEAM LEADER

SALES EXECUTIVE

12



BUSINESSES

Foods :-

Home & Personal Care :-

13

Tea

Coffee

Branded Staples

Ice creams

Personal wash

Fabric WashHome Care

Oral Care

Skin care

Hair care

Deodorants & Talc‟s

Colour Cosmetic




















New Ventures :-

• Hindustan Unilever Network

• Ayush ayurvedic products & services

• Sangam

• Pureit water purifiers

Exports :-

• HPC • Beverages

• Marine Products

• Rice

• Castor

14

Water Purifiers





BRAND POSITION IN INDIA AND

OTHER COUNTRIES

Today, HLL is one of India‟s largest exporters of branded Fast Moving

Consumer Goods. It has been recognized by the Government of India as a

Golden Super Star Trading House. Over time HLL has developed into a viable

& competitive sourcing base for Unilever world wide in Home and Personal

Care & Foods & Beverages category of products. HLL is also a globalmarketing arm for select licensed Unilever brands and also works on building

categories with core country advantage such as branded basmati rice.

HLL Exports offers high level of service with flexibility and responsiveness

thorough out the supply chain. It has a dedicated organization structure to

support this endeavour and this has helped in growth of these businesses in

particular. Intrinsic cost competitiveness in the end to end Supply chain with

appropriate technology and competitive capital investment operations while

delivering best in class quality enables HLL to position itself as a key sourcing

hub for Unilever and also become a preferred partner for Global customers in

categories they operate. HUL key focus in the exports business is on two broad

categories. It is a sourcing base for Unilever brands in Home & Personal Care

(HPC) and Food and Beverages (F&B) for supplies to other Unilever

companies. It also focuses on becoming a preferred supplier to both non-

Unilever and Unilever clients in three categories in which India, as a country,

has competitive advantage – Branded Rice, Marin Products and Castor and its

Derivatives. HLL enjoys international recognition within Unilever and outside

for its quality, reliability and speed of customer service. HUL Exports

geography comprises, at present, countries in Europe, Asia, Middle East,

Africa, Australia, North America etc

15



EXPORTS PORTFOLIO

The categories under HPC include products in Skin care, Oral care, Pears,

Personal Wash & Lakme range.

Skin Portfolio includes Mass & Masstige Skin (Cream & lotions under Fair

& Lovely and Dove brands), Shampoos and Conditioners (under Sun silk

brands), Vaseline & Talc (under Ponds brands). In the past the focus market

was in Middle East and Asia, which is now slowing changing with current

exports to European countries and robust plans to source different products to

US in the near future.

Oral Care consists of Tooth Paste and Tooth Brush (under Pepsodent,

Close-up, Mentadent and Signal brands). The exports are to Asian and

European countries.

Pears Category consists of Bars, Hand Wash, Body Wash and Shower Gel.

Pears is being sold globally including to North America / UK to the GCC /

African countries extending up to Singapore and Australia. While the bar

remains the most popular product, the brand has now extended to hand wash,shower gel, body wash and face wash. Currently Pears is celebrating its 200

year anniversary which shows the rich heritage and the strong brand equity it

enjoys over generations.

Personal wash category predominantly consists of Lux, Fair & Lovely Soap,

Lifebuoy Hand wash

Lakme Products are mainly exported to the countries with Indian Ethnic

population or to geographies where the brand enjoys strong equity. Themarkets include Nepal, Bangladesh, United Kingdom & Maldives.

16



FOOD & BEVERAGES:-The categories under F&B include products in Tea, Coffee & Processed Foods

range.

Tea Category Includes: Tea Bags (includes Tea Bags, Flavored Tea Bags

and Square Tea Bags), Instant Tea, Bulk Tea & Packet Tea. The branded

packet tea, and instant tea are for Unilever's ready-to-drink tea business.

The branded teas are Brooke Bond, Brooke Bond Red label, Brooke Bond Taj

Mahal, Lipton, Lipton Yellow Label, Lipton Green Label, Lipton Brisk and

Lipton 3-in-1 premix.

Coffee Category consists of Instant coffee & special coffee Beans (under

Bon and Bru brands). The focus market for Bon is CIS markets while Bru ismainly sold to Ethnic markets / Indian diaspora world-wide. Both Bon and Bru

straddle the entire gamut of formats comprising of spray dried coffee,

granulated, freeze dried and pre mixes.

Processed Foods categories include Fruit Spreads / Jams, Soup Powders,

Salt, Wheat Flour, Tomato Ketchup and Custard Powder. The branded

processed food items consists of Kissan, Knorr, Annapurna, Captain Cook,

Brown & Polson brands.

Marine Products:-HLL offers a comprehensive portfolio, ranging from Surimi, Crabsticks to

Shrimps and several value-added products. Among its customers is Icelandic,

the world's third largest seafood company. In addition, HLL has also become a

part of Unilever's supply chain in seafood for Europe too. HUL Marine

Products brands are Ocean Diamond, Ocean Excellence, Shogun, Hima, Gold

Seal, Tara and Prima.

Rice:The categories are Basmati Rice and Basmati Rice-based ready-to-eat rice

meals. The brands are Gold Seal, Indus Valley, Rosanna and Annapurna.

Castor:

The products are Castor Oil, Castor-oil based products, like hydrogenated

castor oil, 12 - Hydroxyl Stearic Acid, Ricinoleic Acid (used in grease and

lubricant industry, paints and surface coatings, cosmetics, emulsifiers), and

Speciality Castor Oils (USP grade, BP grade, DAB 10) etc used in

pharmaceutical preparations. HUL Castor brand is Topsol.

17



PRODUCT

PROFILE

18




INTRODUCTION TO PUREIT

Pureit was initially launched by Hindustan Unilever Ltd. in the southern Indian

city of [Chennai] in 2005. The brand was rolled out across India in phases,

with full national presence having been established in the first half of

2008.pureit is the world‟s most advanced in-home water purifier. Pureit, a

breakthrough offering of Hindustan Unilever (HUL), provides complete

protection from all water-borne diseases, unmatched convenience and

affordability.

Pureit‟s unique Germ kill Battery technology kills all harmful

viruses and bacteria and removes parasites and pesticide impurities, giving youwater that is "as safe as boiled water". It assures your family 100% protection

from all water-borne diseases like jaundice, diarrhea, typhoid and cholera.

What‟s more, it doesn‟t need gas, electricity or continuous tap water supply.

Pureit not only renders water micro-biologically safe, but also makes the water

clear, odourless and good-tasting. Pureit does not leave any residual chlorine

in the output water.

The output water from Pureit meets stringent criteria for

microbiologically safe drinking water, from one of the toughest regulatory

agencies in the USA, EPA (Environmental Protection Agency).

The performance of Pureit has also been tested by leading

scientific and medical institutions in India and abroad. This patented

technological breakthrough has been developed by HUL. This state-of – the-art

engineering developed by a team of over 100 Indian and international experts

from HUL and Unilever Research Centres has made Pureit possible at the

consumer price of just Rs. 2000

Pureit runs with a unique „Germkill Battery Kit that typically

lasts for 1500 litres* of water. The „Germkill Battery Kit is priced at Rs.365.

This means consumers will get 4 litres of water that is „as safe as boiled

water‟ for just one rupee, which works out to an extremely affordable 24 paise per litre. Pureit in-home purification system uses a 4 stage purification process

to deliver “as safe as boiled water” without the use of electricity and

pressurized tap water. Pureit is a unique in-home drinking water purification

system, offering water „as safe as boiled‟, thereby

Protecting children and families from waterborne diseases. It is the

only purifier in the world that provides this level of safety without depending

on cooking gas, electricity and pressurized tap water, and is affordably priced.

19



Following awards for Pureit during the year reflect the high public recognition

for the same:

Golden Peacock product innovation award,

Innovation award in India from the United Kingdom Trade and

Investment organization, and

Water Digest award supported by UNESCO for the best domestic

nonelectric water purifier..

Pureit has been nationally extended with its footprint in 28 states. The business

has developed a unique customer acquisition system and strong capabilities in

supply chain and customer service. More than two million units of Pureit were

sold during the period of April 2009 to March 2010; sales turnover of the business was Rs. 220 crores for this period. The business is in an investment

phase, we continue to commit resources in this business, mainly to fund brand

development and sales infrastructure. The potential for the business is high

given the critical need for clean water at low cost.

The domestic water purifier appliances market is estimated to be Rs 450 crore

and is dominated by Aquaguard from Eureka Forbes. .

Pureit is a battery operated purifier. The company uses the following

differentiation points against the main competitor Aquaguard by claiming thatthe product works without gas/electricity thus the cost per litre of pure water is

very less. More over the brand is priced at a tempting Rs 2000 which makes it

the lowest priced purifier compared to Aquaguard or Kent. Pureit is being

positioned on the basis of its performance. The brand claims that the water

from the purifier is ' as safe as the boiled water ' By claiming that it purifies

water as safe as boiling water, Pureit is trying to achieve Points of Parity with

Aquaguard and Kent which also claims the same feature. Along with this POP,

the brand tries to differentiate on the following points:

A. no electricity/gas

B. Cost per litre low

C. Price of the product is also low

Pureit works on different cleaning layers to ensure purity. There is a fibre

mesh layer which removes visible dirt. Then comes a unique carbon trap that

filters harmful pesticides and dirt. Then comes the USP - Germkill processor

which kills all the bacteria and virus. Then there is a polisher which gives clear

odorless water and a battery life indicator which tells you when to replace the

battery. The product has a capacity of 9 liters in the upper chamber and 9 litersin the transparent chamber. 20



According to the product website, the battery lasts for 1500 liters and the

replacement battery costs Rs 250. Pureit is now being promoted through all

media. There are ads in local print as well as TV. Being the FMCG major,HLL was able to place the product in most of the supermarkets and key

consumer points. The brand uses the tagline " As Safe as Boiled water'. The

brand is mainly targeting households (mothers) which have small kids.

Pureit is a product that is a boon to Indian consumers. It‟s a boon because it

has helped making a category more affordable. More than that, the quality of

potable water in our country is deteriorating day by day creating health

hazards especially for kids. By making a product at an affordable cost, HUL

has made another positive impact in its consumer's quality of life

4 KEY STASES OF PURIFICATION

1. Micro-Fibre Mesh (MFM)

2. Compact Carbon Trap (CCT)

3. Germ kill Processor (GKP)

4. Polisher

MICRO FIBRE MASH

The micro-fibre mesh removes the visible dirt present in your input drinking

water. It needs to be regularly cleaned to dislodge the trapped dirt particles.However, it may change colour over time depending on the quality of your

input water. Don‟t attempt to remove the colour. The colour does not affect the

germ-kill capability of your Pureit. You can continue to use your micro- fibre

mesh. In the event of it getting damaged or torn, you will need to replace your

micro-fibre mesh immediately. Its is available for a price of Rs. 55 only.

Material – Non Woven Polyester

Removes suspended particulate > 10 micron

Reduces filtration load on CCT

Average flow rate of 5 lit/min

21




COMPACT CARBON TRAP

Material – Intermediate Activated Carbon

Binder is used for holding the carbon granules

Removes particulate impurities < 10 micron

Removes organic load – improves taste of water

Removes pesticides

Removes cysts

Batching Chamber has a unique siphon U tube:-

Siphon flow regulator – High precision flow rat

Regulate water flow rate variation from the feed to tablet dispenser

( chlorine Cartridge )

Very thin siphon tube is mounted in this chamber

Contains opening for overflow of water and for removal of air – lock.

Capacity of batching Chamber is 2.5 Litres

House the germ Kill Processor

GERM KILL PROCESSOR:-

Attaching with Batching chamber

Stored germ – kill power target and kill all harmful viruses and bacteria

Unique “AUTO SWICH OFF TECNOLOGY”

22





Battery Life Indicator

Advanced Auto-Switch off - In case, the battery is not changed when it turns

fully red, as an additional assurance of safety, the advanced Auto-Switch off

will automatically switch-off the flow of water. Protect your loved ones with a

Pureit today!

After the battery life indicator turns fully red, the pureit will begin to overflow

from the battery life indicator on the front side

Some water may till pass through the purifier. however, please note that the purifier has stopped purifying water & the water may no longer be safe for

drinking.

The purifier has been designed to overflow to indicate that the battery has not

been replaced even after it has turned fully red.

POLISHER

Made by activated Granular carbon and coated by silver

This design has reduced pressure drop , eliminated the level of fines coming in

water and reduced wastage of plastic in battery

Removes chlorine and disinfection by – products

Radial flow design – low pressure drop

Finally removes all odours, make water visually clear & gives great tasting

water.

23




MODEL OF PUREIT PUREIT AUTO FILL

PUREIT M 05

PUREIT COMPACT

PUREIT AUTO FILLFMCG major, Hindustan Unilever (HUL), has introduced its Pureit Auto fill

purifier with advanced technology, that shuts the inflow of water once it is

filled. Its unique 'hydro sensors' detect the level of water inside the purifier and

fill water automatically thus making it free from manual intervention and

avoids wastage of water, HUL said in a statement here. Besides, the uniquecombination of dual filling option (inline and manual) provides greater storage

capacity of 18-litres. With Pureit Auto fill, consumers are assured of safe

drinking water being available without any dependency on running water, the

statement added. It also meets the stringent germ-kill criteria of the

Environmental Protection Agency (EPA), the toughest regulatory agency in

the USA and is priced at Rs 3,200 and will be available in all retail outlets.

PUREIT M O5:-

As discussed earlier Pureit is a unique in-home drinking water purificationsystem, offering water „as safe as boiled‟, thereby protecting children and

families from waterborne diseases. It is the only purifier in the world that

provides this level of safety without depending on cooking gas, electricity and

pressurized tap water, and is affordably priced only 2000 Rs.

PUTRIT COMPACT:-With the launch of Pureit Compact, HUL now provides world-class standards

of safety in a form that can be used anywhere, anytime and in any home at an

extremely affordable price of just Rs. 1000 HUL Pureit now brings „As Safe asBoiled‟ water to a completely new segment of consumers who could not afford

a water purifier earlier. With the launch of Pureit Compact, HUL now provides

world-class standards of safety in a form that can be used anywhere, anytime

and in any home at an extremely affordable price of just Rs. 1000.

Pureit in a short span of time has been adopted by over three million extremely

satisfied households and the launch of Pureit Compact will ensure that many

more families can now enjoy the same high levels of safety and peace of mind.

Pureit Compact comes at a one-time cost of Rs. 1000/- and is available at all

leading retail outlets across the country.

24



BENEFITE OF PUREIT:- Complete protection from all water-borne diseases

Great convenience

Unmatched affordability

Great Taste

Great quality and capacity

Complete Protection:-

Pureit kills all harmful viruses and bacteria and removes parasites and

pesticide impurities, giving you „as safe as boiled water. This way, Pureit

assures you and your family of 100% protection from all water-borne diseases

like jaundice, diarrhea, typhoid and cholera. Pureit‟s Germkill Processor

technology meets the stringent germ-kill criteria of the Environmental

Protection Agency (EPA), the toughest regulatory agency in the USA.

Viruses Bacteria Parasites Pesticide Impurities

Great Convenience:-

Pureit doesn‟t need gas, electricity or continuous tap water supply, making it an

absolutely hassle-free water purifier

Great Taste:-

Pureit water tastes great. It gives clear and odour-free water

Great quality and capacity

Pureit is made with the best quality plastic and has a great capacity

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FEATURE COMPARISON

26

Key features Pureit Boiling

process

Leading

UV inlinepurifier

Candle

filter

Kills/Removes harmful Viruses

Need to

boil for 30-

40 min

Kills/Removes harmful Bacteria

Kills/Removes harmful Parasites

(causes amoebiasis, diarrhoea,

etc)

End-of-life indicator Advanced Auto Switch-off

Great taste

Improves clarity

Removes odour

Doesn't need expensive gas

Doesn't need electricity

Doesn't need continuous tapwater

Doesn‟t need plumbing

Doesn't need an expensive

maintenance contract

Low initial cost

Low on-going cost

Cost comparison across purification methods

Method of purification paise/litre

Cost of Pureit Water 24

Cost of Pureit water (with purifier cost apportioned) 35

Cost of boiling water 47

Cost of leading UV in-line purifier (with purifier cost apportioned) 64

Cost of 20 litres of leading bottled water brand 350

Cost of 1 litre of leading bottled water brand 1200




























































PERFORMANCE TESTING

Leading Scientific Institutions:- National Environmental Engineering Research Institute.

Central Food Technological Research Institute.

National Institute of Cholera and Enteric Diseases.

Indian Public Health Association.

Institution of Public Health Engineers

Leading Medical Institutions

King institute of Preventive Medicine. Sundaram Medical Foundation

Apollo Hospitals

SRL Ranbaxy Clinical Reference Laboratories

Leading International Institutions

London School of Hygiene and Tropical Medicine UK

Scottish Parasite Diagnostic Laboratory, Glassgow, UK

PROOF OF PERFORMANCE

Pureit is an engineering marvel, a breakthrough product that has evolved over

a span of five years, with the combined efforts of over a hundred qualified

scientists at Hindustan Unilever and Unilever Research Centre. Within a very

short time, Pureit has proved its credentials amongst the scientific and public

health community, has delighted consumers, and has convinced doctors of its

efficacy.

Performance Reports

Pureit‟s performance has been rigorously tested by leading international and

national medical, scientific and public health institutions

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Zero Chlorine Presence

Residual chlorine in Pureit Output Water

Consumer Reactions

Pureit has satisfied lakhs of consumers with its great product performance

AWARDS AND RECOGNITION:-

Pureit has won the UK Trade and Investment India Business Award for 2008

in the innovation category.

Pureit has also received the UNESCO Water Digest Water Award 2008 -

2009 in the category of Best Domestic Non - Electrical Water Purifier

Pureit has also won the Golden Peacock Innovative Product / Service Award -

2008 in the FMCG sector

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Pureit Protecting Lives

Dr. Kamal‟s association with „Safe Water‟

The former Hon. President of India,

Dr. A.P.J. Kalam formally launched the „Safe Water, Health for Success‟

schools education programme.

Pureit in Doctor's Clinics

Thousands of doctors across the country rely on Pureit for their patients in the

clinic.

Pureit in Schools

A schools education programme – „Safe Water, Health for Success‟ – initiated

by Pureit and The National Academy of Sciences, India (NASI), an eminent body of leading scientists in India, has created awareness about safe water

amongst

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Do's and Don'ts

Pureit has been specially designed to give you water that is 'as safe as

boiled water as long as the Pureit system is used in the way as prescribed

in the instructions manual. Listed below are things that you must take

care of:

Do's:- The Pureit guarantee of getting water that is 'as safe as boiled water'

applies only if you ensure that the transparent chamber of the purifier

and the tap are hygienically kept, and that germs are not introduced due

to contact with hands, drying with a cloth, wash or any other means. Also

after taking water from Pureit, if you store it in bottles, please ensure that

these containers are clean and germ-free.

You should only store water in the Pureit purifier, and not use other

bottles and containers. If you do so, water may get re-contaminated.

While washing the transparent chamber ensure that you have separated

the transparent chamber from the polisher and Cleansing-Collection

chamber, so that there is no chance of water going into the polisher.

Always use all the three components of the Pureit 'Germkill Kit‟ together.

Don't drink water from the purifier if any one of the 'Germkill Kit'

components is not fitted.

You should ensure that the area around the purifier is kept clean.

Keep all components of the Pureit 'Germkill Kit' out of reach of children

at all times.

Ensure that the purifier is placed on a flat surface at all times, and never

tilt the transparent chamber to take out water.

If you ever want to shift the purifier, do so only after both the topchamber and batching chamber are empty. Otherwise the purifier may

leak, and the purification process may get affected.

Ensure that the nut in the transparent chamber is fully tightened by

turning clock-wise. If not, water may leak.

Always rely only on the red indicator to replace the battery. The auto

switch-off is only an additional assurance of safety - in some cases, the

input water quality may prevent it from functioning.

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Don‟ts Always clean the Pureit system only as described in the section on

cleaning. Do not use any soap or detergent. Ensure that you don't

inadvertently introduce germs into the transparent chamber or the tape.g. through your hands or by using a drying cloth. Always use purified

Pureit water for doing the last rinse of the transparent chamber, and then

let it dip-dry

Don't pour boiling or hot water into, or on the Pureit system. Similarly

don't pour freezing cold 0 water (less than 10 C) into, or on the Pureit

system

Do not pour hot water directly from an overhead tank or any other source

in your Pureit as hot water uses up the Germkill Processor faster than

normal. If required, allow the water to cool to room temperature before

pouring it in the top chamber. For the same reason do not keep your

Pureit in hot surroundings like direct sunlight, near a stove or near

afridge.

Never buy the Pureit system, or a Pureit 'Germkill Kit' from an

unauthorised source. Remember all you have to do is call us at the Pureit

helpline, and we will deliver a new 'Germkill Kit' to you at your home for

a minimal delivery charge. Alternatively, you can visit us at your nearest

Pureit Safe Water Zone and buy a new battery.

Don't in anyway try to open the three Pureit 'Germkill Kit' components.

Never use the system once the Pureit Germkill Processor Indicator shows

a full red colour in the window, with no 'white' colour visible.

Don't drop any of the components, or the purifier as a whole from a

height. This may cause the components to fracture or break, and the

guarantee of getting water 'as safe as boiled water' will no longer be valid.

Don't put any chemical fluids in the Pureit system. This is meant strictly

for drinking water only

If the transparent chamber is full, please do not fill water in the top

chamber, otherwise water will overflow from the transparent chamber.

Do not pour water in purifier after battery turns fully red. This will

prevent water overflowing due to auto switch-off. This ensures no one is

accidentally hurt by slipping on the overflow water. Also, no household

item kept near purifier will get damaged by water.

31

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Water Borne Diseases

More than 1 billion people do not have access to safe drinking water. In the

developing world, 80% of all diseases are water-related. The magnitude of the

problem can be seen from the fact that diarrheal disease alone leads to 2 - 2.2

million deaths and 4 billion episodes of disease every year worldwide.

Estimated 400,000 deaths due to diarrheal disease happen amongst children in

India every year. This is an immense economic and social burden on the

country. The magnitude of the problem can be further gauged from the fact

that in India, 19.2% of all children under the age of 3 years have had diarrheal

disease in any two week period. It is in this context that the United Nations has

established the Millennium Development Goal of halving the number of

people without safe drinking water, and reducing by two-third the mortality of

children under 5 years, by 2015

What causes waterborne diseases?

Waterborne diseases result from the contamination of water by harmful

viruses, bacteria and parasites. These microbes find their way into water from

feces - for example, 1 gram of feces can contain an estimated 10 million

viruses, 1 million parasite cysts, and 100 worm eggs. This problem of water contamination exists not only in surface water sources like rivers, but also in

groundwater sources; and in many cases even where water has been treated

because of re-contamination during transmission to consumer homes, and

unhygienic storage and handling.

What can be done to solve the problem of

waterborne diseases?

World Health Organization (WHO) says that the provision of safe water alone

will reduce diarrheal and enteric disease by up to 50%, even in the absence of

improved sanitation or other hygiene measures. WHO further asserts that there

is now conclusive evidence that simple, acceptable, low cost interventions

which are capable of eliminating harmful viruses, bacteria and parasites from

household stored water, can reduce the risks of diarrheal disease for people of

all ages in both the developed and developing world.

32



Some basic Facts on Water Problems

o Infected water causes an estimated 80% of disease in India, according to the

World Health Organization.

o About half of the world‟s reported case of polio, a crippling disease which is

waterborne, occurs in India.

o Each year, diarrhea kills 500,000 Indian children.

o Water is pure at the source which is the municipal treatment plant. It comes to

your house through pipes.

o These pipes are very old and have rusted, which may be cause of

contamination.

o Sewage lines are also in contact with underground water pipes.

o People also break open pipes at places to have access to water. These open

cracks allow contaminated matter to get inside the water pipes.

o With the ever growing problem of safe drinking water faced in India, HUL has

come with a social initiative of providing safe and pure drinking water by

means of Pureit, a quality yet affordable water Purifier.

33



How safe is your drinking water?

If you and your family get safe drinking water, consider yourselves fortunate.

In India, millions struggle everyday to get clean, safe drinking water and fall

prey to serious water-borne diseases.

Today, 80% of the diseases in the developing world are water-related. In India

800 million such diseases are reported every year, owing to contaminated

drinking water.

Water gets contaminated in many ways – by harmful viruses, bacteria and

parasites, all invisible to the naked eye. These micro-organisms find their wayinto water from faces (1 gram of faces can contain 10 million viruses, 1

million parasite cysts, and 100 worm eggs).

Sewage treatment in residential and industrial units may not be adequate –

untreated human and industrial waste is often dumped into rivers and other

water bodies, which cater to cities and villages. The situation worsens

drastically in the monsoons.

Even though municipal corporations may chlorinate water adequately,

contamination occurs as the water gets distributed to individual homes. Leaks

in pipes (owing to unauthorized connections), unclean water tankers, unclean

overhead tanks in buildings, contaminated taps and unhygienic storage may all

lead to microbiological contamination. The result? Dreaded diseases like

hepatitis, jaundice, diarrhea, typhoid, cholera, and gastroenteritis. These water-

borne diseases wreak havoc as they cause long absences from work and

school, loss of livelihood and in extreme cases, even death. Children

especially, are the worst hit. Ask any concerned parent and he/she will tell you

how these diseases affect children‟s health, hinder academic growth, and drain

the family‟s resources.

Given the multiple sources of contamination, experts agree that the most

efficient way of ensuring safe water is to purify water at your point of use.

World Health Organization (WHO) says that the provision of safe water alone

will reduce diarrheal and enteric disease by up to 50%, even in the absence of

improved sanitation or other hygiene measures. So, play it safe by purifying

your drinking water at home. Protect your family from water-borne diseases.

34



COMPETITORS DETAILS

Whirlpool Purafresh Deluxe

6.5 liters of storage capacity

6 purification stages

Plus Sediment filter

Pre Carbon filter

Water level indicator

MRP - Rs 14,450

Offer Price Rs 13,750

Whirlpool Purafresh Elite

8.5 liters of storage capacity


Plus Sediment filter

Pre Carbon filter

Dual overflow protection system

MRP - Rs 15,750

OFFER PRICE Rs 14,950

Whirlpool Purafresh Platinum

Direct flow


Neo Sense filter

Post Carbon filter

Electronic display panel

MRP - Rs 22,950 Offer Price Rs 21,950

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Eureka Forbes - Aqua Sure

Product Summary: This water purifier has 4

purification stages like- Pre-filter purification,

activated carbon purification, Active Disinfectant andSpecial Carbon Block. Active Disinfectant of this

purifier destroys disease-causing bacteria and viruses.

Special Carbon Block helps in final finishing stage of

purification. It comes with 13 litres of storage

capacity.

Aquaguard Booster:- equipped with e-boiling+, a

unique SMPS system and an in-built Water PressureEnhancer, the Booster is specially designed for areas

with low water pressure and no running water.

Ensuring that your child gets pure drinking water.

pure drinking water.

MRP : Rs.9190 (approx.)

AQUAGUARD ULTRA

An equivalent product to Pureit exists from Eureka

Forbes as well – Aqua guard Ultra. It uses an

ultrafiltration membrane to purify water. The product

claims to be capable of removing impurities even in the

molecular range. Just like Pureit, Ultra does not require

electricity to function. It has a four stage purification:

The price of this product is 7350 rupees.

Eureka Forbes - AQUAGUARD TOTAL RO

Product Summary: This water purifier has 6

purification stages like- Particle Filter, ClarityCartridge, Pre-Taste Enhancer Cartridge, RO

Membrane Cartridge, Post-Taste Enhancer Cartridge

and Nano Silver Medium. It comes with 9 liters of

storage capacity in transparent tank. This water purifier

removes excess TDS from hard water and makes it

taste fresh. It has auto shut-off of the pump, with

unique weight sensor mechanism for efficient and

economical functioning. Available exclusively through

the trained Direct Sales Specialist of Eureka Forbes.

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Usha Brita Water guard SF 620T

Usha Brita Water guard-Digital

Ken star WP-117 Water Purifier

Direct Flow, 3 Stage Purification, ABS Plastic Material

This water purifier has a flow rate of 1 litres per

minute. It has 3 purification stages like- Pre-filter

purification, Silver-impregnated activated carbon

purification and Ultra-violet purification.

Philips WP 3890 (Water Purifier)

Flow rate of 1.2 litres per minute


UV (PLS) technology

User replaceable filter

Pure Protect lock feature

Pure Flush feature

MRP – Rs 6,995

Offer Price Rs 6,490

Philips WP 3891 (Water Purifier)



UV (PLS) technology



Pure Flush feature, Rechargeable Battery Back UpMRP – Rs 9,995

http://www.mouthshut.com/product-reviews/Usha_Brita_Waterguard_SF_620T-925067689.html


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Philips WP 3890



UV (PLS) technology



Pure Flush feature

MRP – Rs 6,995


Philips WP 3891



UV (PLS) technology



Pure Flush feature, Rechargeable Battery Back Up

MRP – Rs 9,995

Philips WP 3892



UV (PLS) technology



Pure Flush, IntelliFill feature

LCD display

MRP – Rs 8,995OFFER PRICE Rs 8,100

TATA SWACH :- lock

Advanced TSRF TechnologyAdvanced Pure-Power indicator and Auto-shot

Mechanism.

Capacity – up to 3000 litres

Removes harmful diseases causing bacteria and virus

Free from chlorine, bromine and iodine Minimal

Maintenance.

TATA SWACH :- Fuse

Advanced TSRF Technology

Advanced Pure-Power indicator and Auto-shot

Mechanism.

Capacity – up to 3000 litres

Removes harmful diseases causing bacteria and virus

Free from chlorine, bromine and iodine Minimal

Maintenance.

KENT-ELITE 1

Flow rate is 0.42 litre per minute.


Its Reverse Osmosis Technology

Its comes with optional water tank.

It uses semi-permeable manembrne to divert dissolved

salt, heavy metals, chemical cartridge, micro-organisms

and other impurities to drain.


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39

High capacity Mineral ROTM water purifier for offices and

commercial establishments

Best suited as attachments to water coolers

20 inch housings for sediment and carbon filters

High purifying capacity

Purification by RO followed by UV with TDS controller to

maintain natural minerals in water

Built in SMPS to operate within 160-300 AC voltage

FEATURES OF IRON REMOVER SYSTEM

Water softener is basically used for reducing the hardness of

Iron Remover is basically used for reducing the iron contentsIron contents of water is due to excess content of ferrous.

MNO2 / Brim / Green Sand / ISR Resin are the media / reage

used in iron remover system to reduce iron contents to desire

Custom / Tailor made depending on space & requirement fea

end user requirement)

FEATURES OF WATER SOFTENER SYSTEM

Water softener is basically used for reducing the hardness of

Hardness of water is due to excess content of magnesium & c

Resin is the polymer used in water softener system to redu

desired limits.

Custom / Tailor made depending on space & requirement fe

end user requirement)






PART - I I

40



STATEMENT OF THE PROBLEM

Broadly speaking this study has been under taken on a detail study,

consisting of areas covering all the aspects of consumer behaviour and detail

understanding of all the competitive brands of water purifier. In India, water

purifier market since past few years, is flooded with different varieties of water

purifier of different companies. In such a situation the consumer is in dilemma

in preferring a particular product because different brands of water purifier

amongst them. With much competition of different companies producing

similar products the study is also aimed at those potential consumers of water

purifier of different brands and the other company‟s brands like Tata Swach,

Kent, Usha Birta, Eureka Forbes, Whirlpool, Philips etc. Consumer varies

tremendously in size of consumption and taste. Also these factors have been

taken into consideration while ascertaining the consumer preference for water

purifier.

The Hindustan Unilever‟s mission is to protect one billion lives & save one

million children from water bound diseases by proving its water purifier

pureit. So company wants to spread awareness among the people. This

program promises to provide a rapid response to customer‟s problem which

they are facing by using their water purif ier & those customers which don‟t

use the purified water. Management desires information on the program‟s

effectiveness & its impact on customer behavior for the purpose of gaining

insight of consumer drinking habit, what they really want so to provide

product that meet & exceed consumer expectations. So company can target the

potential customers.

41



SIGNI F ICANCE OF THE STUDY

Although this study is conducted at small level (only Noida and nearby) yet

the findings and suggestions of it will help the management of the organization

i.e. Hindustan Unilever Limited, in better way to understand the detail study of

areas Covering all the aspects of consumer behaviour on water purifier and it

will also consist the detail understanding of the competitive brands of HUL‟s

water purifier. The study will also help the organization in making decision

regarding promotional schemes and also identified the hidden opportunity inthe certain other area other than corporate sale. So that, the corporate consumer

may be find the product more attractive due the persons working therein may

become demanding of HUL‟s water purifier.

42



OBJECTIVE OF THE STUDY

The main objective of the study to utilize my theoretical

knowledge in realm of marketing world to understand the complex/

competitive market situations and gain experience with the organization,

where I utilise eight weeks time to understand the difference between practical

and theoretical knowledge. The study has been conducted to understand the

detail study of all the aspects of retailing concerned with the HUL‟s water

purifier. The specific objective, which under taken in my study, is to

understand the corporate sale, the competitive brands of HUL‟s water purifier

and walk through the product sale in corporate world which reflect my own

personal views and measures even the near by areas with hidden opportunity.

The main purpose of this research is to discover consumer drinking

habit.

We intended to identify how much they are aware of water bound

diseases.

How they treat their drinking water.

We also want to discover the type of product they use.

Their satisfaction level of using existing purifier.

To find out our potential customer.

Finally to create the customers by generating need.

43



IMPORTANCE OF THE STUDY

This course does not answer all the problems which arise in the practical field.

There are many certain formulas for analysing particular problems, but the aim

of the study is to develop ability of decision making. A right decision at the

right time itself helps the organization to run efficiently. Therefore, the eight

weeks training is most important for the students of management. Summer

training in any organization gives an idea in taking tactfully right decision at

right time when problems come to an executive. So finding the solution of the

problem, right decision making and knowledge of different types of marketing

activities gives much more importance to the study.

Importance for the company:-

Though toady‟s market is very competitive for all type of consumables, but I

find that water purifier market is more competitive market in a view that

it is residential or office consumable product, thus can be defined as

corporate sale.

It is everybody‟s requirement and most essentially required

for every one.

Only reputed Brands are in the market.

Therefore, every seller of this product has uphill task while

selling the products. In such a market, it becomes highly imperative to take

account of the constantly changing brand perception. It is here that this project

becomes important as it aims to understand all the aspects of corporate selling,

the detail study of all the competitive brands of HUL‟s products. The

observational study made during the training would help the marketing

division of HUL to devise effective market strategy for the given area that

would ultimately help to strengthen their position in the market, would

enhance brand preference amongst the consumers.

44



THEORETICAL PERSPECTIVE OF THE STUDY

Consumer is the sovereign in the market. All economies activity

in the market namely, production, distribution, exchange, consumption are

governed, regulated and adjusted in accordance with the needs and wishes of

the consumers. Analysis of consumer behaviour has considerable importance

in marketing management, with the changing in its philosophy. In the earlydays these was basically sellers market, very few products concentrated in

quality and reasonable price structure, with the emergence of the competitors

market started flooding with goods and services, so each seller found it

difficult to sell products if unable to communicate the consumers in respect of

products‟ quality and reasonable price.

45



RESEARCH

METHODOLOGY

46



MARKET RESEARCH

Marketing research has become most important tool for decision making in

the field of marketing due to the following reasons.

Business environment is changes very rapidly which needs to continuous

modification and improvement.

It provides correct and reliable information about customer, competitors and

ones own activities to the manager, so that the huge amount spent on

marketing activities to be utilized properly.

Since modern business is customer oriented, it (MR) provides the producer a

systematic and analytical approach based on assessment on customer

requirements, which helps the producer in maximization of net profit by

producing such products that fulfil the customer‟s utmost level of satisfaction.Thus marketing research is a systematic gathering, recording and analysis of

data about the problem facing the company. It helps the marketing manager to

develop and analyse new information, which is further helpful in developing

marketing strategy. Now it can be said that marketing research covers a very

wide variety of activities ranging from analysis of marketing potential and

market share to studies of customers satisfaction and purchase intention.

47



METHODOLOGY

The basic needs of any research are data and method of collecting it. Data is an

information on the basis of which inference are drawn, therefore, data become

a very important and vital factor in research study. The main purpose behind

framing a methodology is to desirable the research procedure which includes

research design, data sources, data collection method, research instructions,

and sampling plan.

RESEARCH DESIGN:-

This is the comprehensive master plan of the study undertaking

given the general statement of the method used and procedure followed. It help

the researcher to insure that the requisite data, in accordance with the topics of

the study of all the aspects of corporate management, it will also be consist of

detail understanding all the competitive brands of HUL, and an Questionnaire

study will be conducted of own walk in different companies with the reference

of HUL was descriptive in nature. It is a kind of study, which is undertaken

when the researcher is interested in knowing to which water purifier is

operating and tries to take an appointment so that I can explain about my

product. The purpose of this study is to insure about the “which type of water

purifier is installed in the house”. Thus, the research design used for study was

descriptive research design.

Type of research

The research is descriptive in nature. The research describes phenomena

associated with a subject population or to estimate proportion of the population

that have certain characteristics by analyzing the research questions

Questionnaire design: -

In the survey method I have used questionnaire as a research instrument

written & organized format containing all the relevant questions. The

questionnaire consisted choices & close ended structured. Which are easy to

summarize & there is no scope of misinterpretation

.

48



COLLECTION OF DATA

DATA SOURCE:-

The various sources of information can be broadly divided into two categories.

Primary source

Secondary source

Primary source:- Sources from where first hand information is gathered

directly are called PRIMARY DATA. In case of the above study primary

source of collecting data was provided by the company.

Secondary data:- The source of information, already gathered for some

other purpose from other sources such data are called secondary data. These

data can be available from different magazines, journals and company profiles.

So, with regards to my study to collect the secondary data I went through the

company records, magazines, internet and news papers.

DATA COLLECTION METHOD

The following method is widely used for collecting data:-

Questionnaire

Direct Question through Installing Pureit.

Questionnaire methods were mainly used for the undertaken topic. Survey

Method was mostly used for collecting data through Questionnaire study with

the helped of the framed questionnaire. regarding survey a detailed study are

conducted which is consists of areas covering of all the aspects of corporate

sector, this survey is also includes the detail understanding of all the

competitive brands of HUL through the framed questionnaire to understand

the physiology of the competitors, further, study will be conducted of own

walk in different companies to identify the hidden opportunities in the near by

areas, according to the need and permission of the very organization on behalf

on which I was appointed for the survey.

49



Type of sampling: -

Random sampling

Sampling size: -

It means how many people to survey. My survey was limited up 100 residents

of Noida City

50



SWOT ANALYSIS

It is one thing to discern attractive opportunities in the environment; it is

another to have the necessary competencies to succeed in these opportunities.

Each business needs to evaluate strengths and weaknesses periodically. In

examining its pattern of strengths and weaknesses, clearly the business does

not have to correct all of its weakness nor gloat about all of its strengths. The

big

question is whether the business should limits itself to those opportunities

where it now possesses the required strengths or should consider better

opportunities where it might have to acquire or develop certain strengths. A

market opportunity is an area of need in which a company can perform

profitably. Opportunities can be listed and classified according to their

attr activeness and the success probability. The company‟s success probability

depends on whether its business strengths not only match the key success

requirements for operating in the target market but also exceed those of its

competitors. Mere competence does not constitute the competitive advantage.

The best performing company will be one of that can generate the greatest

customer value and sustain it over time. Some development in the external

environment represents threats. An environmental threat is a challenge posed by an unfavourable trend or development that would lead, in the absence of

defensive marketing action, to sales or profit deterioration.

SWOT ANALYSIS OF HINDUSTAN UNILEVER

LIMITED

Analysis is important technology by the company can reap its

position future and can over comes its negative aspects. Therefore, swot

analysis plays an important role of formulating the business strategies for any

company, which is obvious best on its strength, weakness, opportunity and

threats.

51



Strength of the organization

HUL water purifier has Sustained Release Technology of chlorine.

HUL has a lot of verity of product.

HUL provides best services to its customers (within 48 hours)

HUL tie-up with EUREKA FORBES LIMITED for auditing monitoring the

quality;

Performance and upkeep of HUL water purifier,

HUL has Pre-approved machine manufacturers with strength QC

Process;

Weakness of the organization

HUL gives less importance to small companies.

HUL does not give much importance of water division.

HUL has not yet dedicated well-equipped Technical team, sales and support

teams for 24X7 Assistance.(for pureit)

Opportun ity for the organization

HUL has new technology of water purifier (non electrical)

Thr eat for the organization

52



DATA

ANALYSIS

53



Existing Drinking Water source

DAT

Existing drinking water source

It can be infer from the chart that out of the 100 respondents 55 were usedmunicipal water, 21 were used canned water, another 9 were used bore well &

remaining 15 were used tanker water. So by analyzing the chart we can say

that in Noida most of the residents are using the municipal water as their water

source of supply.

54

55%

9%

21%

15%

Municipal water

Bore well

Canned water

Tanker



How do you treat your drinking water?

It can be infer from the chart that out of the 100 respondents 57 were used

water purifier,15 do nothing to purify the water, 8 were used candle filter

water,14 were drink canned water & rest 6 were boiled the water.

So by analyzing the chart we can say that out of 100 respondents 85

respondents are treating the water before consumption. Rests 15 do nothing to

treat the water. So we can say in Noida most of the people are generally aware

of water contamination & do something to cure it.

It can be infer from the chart that out of the 100 respondents 18 water purifier,

6 do nothing to purify the water, 54 were used candle filter water, 8 were drink

canned water & rest 14 were boiled the water.

So by analyzing the chart we can say that out of 100 respondents 86

respondents are treating the water before consumption. Rests 14 do nothing to

treat the water. So we can say in Noida most of the people are generally aware

of water contamination & do something to cure it.

55

14%

6%

18%

, 8%

54%

Do nothing

Boiled water

Canned Water

Candle filter water

Water Purifier



Do you use any kind of water purifier athome?

56

Number of people using water purifier

85%15%




If yes, which purifier do you use?

o Aquaguard or Aqua sure

o Pureit

o Kent water purifier

o Philips

57

0

2

4

6

8

10

12

aquaguard Pureit Kent Philips




Dose it removes the hardness of water?

It can be infer from the chart that out of the 86 respondents 51 said that yes our

water purifier works on the hardness of water. 29 respondents said that no our

water purifier don‟t work on the hardness of water & rest 5 respondents don‟t

know that their water purifier removes hardness of water or not.

58

51.60%

29.34%

5.6%

Yes

No

Don’t know



Does your water purifier give “as safe as”

boiled water?

59

54 %

40%

6%

Yes

No

Don’t know



Does the water purifier ensure that water isnot wasted while purifying?

60

91%

4% 5%

Yes

No

Don’t know



If you treat the water before consumption does it filterPhysical, Chemical and Biological impurities from

your water?

It can be infer from the chart that out of the 100 respondents , 74 said that yes

our method of purifying give us physical dirt & impurities free water. 9

respondents don‟t know whether they consume dirt free water or not & rest 17

were said that no their method of purifying the water don‟t remove the

physical impurities.

61

17.20%

74.71%

8.9%

Yes

No

Can't say



Does the water purifier have an indicator

which tells you when the water purifier's

germ-kill power is over?

It can be infer from the chart that out of the 100 respondents 8 respondents

said that their water purifier don‟t have an indicator which tells when the water

purifier's germ-kill power is over. 52 respondents said yes their water purifier

have an indicator which tells when the water purifier's germ-kill power is over.

Rest 40 respondents don‟t know that their water purifier have such indicator or

not.

62

8%

52%

40%

Yes

No

Can't say



How frequently do you need to change thecandle in your purifier ?

o 3 months

o 6mnths

o Once in a year

o More than a year

63

0

2

4

6

8

10

12

14

16

18

20

3Months 6 Months Once in Year More than year

Pure-It

Aquasure




Do you know that 80% of the diseases in our

country are water bound?

It can be infer from the chart that out of the 100 respondents 83 were know

that 80% of the diseases are water bound & rest didn‟t know about it.

So we can say that in Noida most of the people are aware about the water

bound diseases

64

83%

17%

Yes

No



Do you know that boiled water is not

necessarily safe water?

It can be infer from the chart that out of the 100 respondents 71 were know

that boiled water is the safe water & rest didn‟t know about it.

So we can say that in Noida most of the people are aware that boiled water is

not necessarily safe water to drink.

65

71%

29%

Yes

No



Is your water purifier backed by dependable

after sales service?

o Yes

o No

o Exceptional

66

yes

41%

no

52%

exceptional

7%

After Sales Service




Comment on the price of your water

purifier?

Affordable

High

Should be Revised

67

high

21%

affertable

72%

revised

7%

Price




While buying any water purifier what

comes to your mind first?

o Price

o Health & Safety

o Both

68

Health

75%

Price

10%

All of the

above

15%

Buying Preference




Criteria considered for Purchase?

Price

Technology

Aesthetics

Brand name

69

0

1

2

3

4

5

6

7

8

Price Technology Aesthetics Brand Name

What is Important ?

What is Important ?




Can the water purifier run even without theuse of electricity and gas, thereby saving

ongoing costs?

It can be infer from the chart that out of the 100 respondents 54 said that their

water purifier run from the electricity or gas, rest 31 said that their water

purifier can work without electricity or gas.

70

31

79

Yes

No



Does the water purifier work even when youdon‟t get water in your tap?

It can be inferred from the chart that100 of respondents said that their water

purifier needs continuous running water & 15 don‟t need continuous running

water.

71

15%

85%

Yes

No



Have you recently come across any kind of

marketing activities for purifiers?

o Road shows

o Visual Merchandising

o TV Commercial

o Direct Marketing

72

Roadshows

5%

TV Commercial

70%

Visual

Merchandising

10%

Direct

Marketing

15%

Marketing Activity




Where do you prefer to buy a water purifier

from?

Retail Outlets

Franchisee dealers

Demo at your doorstopper

Direct Marketing

73

0

1

2

3

4

5

6

7

8

COCO Stores Retails Outlets Direct

Marketing

Franchisee

Preffered Places to buy

Preffered Places to buy




How much do you satisfied with your

existing water purifier?

It can be inferred from the chart that approximately 25% of respondents are

not satisfied with their water purifier & only 15% of respondents are fully

satisfied with their water purifier

74

15.18%

21.25%

24.28%

17.20%

8.9%

Fully Satisfied

Partially satisfied

Satisfied

Don’t Satisfy

Don’t satisfy at all



Will you be interested in knowing about a

product that gives “as safe as boiled water”

without needing electricity and meets tough

germ kill standard.

It can be infer from the chart that 67% of the respondents said that they are

interested in knowing about a product that gives “as safe as boiled water”

without needing electricity and meets tough germ kill standard & only 33% are

not interested.

75

67, 67%

33, 33%

Yes

No



LIMITATIONS

Although all the efforts have been made to make the results as accurate as

possible, yet the survey suffers from some limitations. Following are some of

the limitations of the study. The purpose of mentioning these limitations is not

to dilute the quality of the results rather to enable the reader to judge the

validity of the result regarding the study. Following are some limitation of the

study.

Sample sizes are limited due to certain constraint. Geographical area is limited only to Noida city.

Lack of funds was the major obstruction to limit my Survey to a small

sample of respondents.

Duration of study is also limited further intensive stud field wise.

Finding of the study, which was done only at Noida / Greater Noida

Last but not the least „Weather‟ was the most important constraint

because it changes continuously. However, the limitation has been

judiciously counter balanced as far as practicable. However the

research of this type cannot be absolutely fixed in a perpetual

framework of time but in spite of some inherent limitations, think that

the very report may be useful for the particular organization.

Most of the users don‟t know about their water purifier‟s features so they

might be give wrong answers.

76



FINDINGS

Most of the Noida residents are aware of water bound diseases.

By analyzing the survey we can say that approximately 85% of Noida

residents are treat their water before consumption.

Most of the purifier users don‟t know the exact features of their water purifier.

Approximately one third of the public don‟t satisfy with their current

water purifier.

67% of the respondents said that they are interested in knowing about a

product that gives “as safe as boiled water” without needing electricity

and meets tough germ kill standard that shows that they are ready for

change.

77



CONCLUSION

The project on corporate marketing gives the deep understanding of all the

aspect of corporate marketing, which covers all the key area of selling along

with all the glamour features such as brand reflecting, ambience, soothing

music, staff with the apt attitude to provide all the comfort required by the

customers. I have tried my level best to cover all the aspect of corporate

marketing of HUL offices along with the competitor‟s analysis of the HUL

product. In spite of some limitations, the project is completed covering the

detail study of corporate marketing. Really, this project was like a challengefor me, I have accepted and completed with the best of our efforts, knowledge

and skills. The study gives some of the conclusion, which is follows:

HUL established a strong position in the HUL product in market.

HUL brand doing well in the market.

water purifier is a European brand so it is our greatest strength in the

business.

There is a huge competition in corporate market.

.

Eventually I conclude by saying that I fell top of the world when I

think about my association which are having there business not only

with the country but also having there business outside the country

with these brand. It makes me feel top of the world when I say that I

have worked on retail management of Hindustan Unilever Limited.

78



RECCOMMENDATION

Approximately 65% market share is left, in and around Noida, where no water

purifier is installed and which shows substantial sale of machine could be

made in this area by persuading the probable customers.

HUL should motivate its staff members to be more committed and loyal to the

company so that they can do value addition to HUL by serving better to the

customers. Motivation for store staff members include launching of incentive

schemes like providing commissions and awards like for the best who achieve

the maximum sales target in the year.

HUL should be providing mobile facility of every PWE because they touch

with existing/potential customer.

HUL should promote segmental targeting i.e. it should come up with schemes

for focused target segment.

HUL should train its staff members and their sales employees from time to

time to make them aware of latest retailing techniques

HUL should focus to their promotional activities because in respect of

promotional activities. HUL are very far behind from their competitors

especially from water purifier.

There is much more focused required to the window display of the HUL

products because in respect of window display HLL products is very far

behind from their competitors especially from water purifier.

The requirement, which is demanded by the store manager, is not fulfil on

time. Therefore, it is recommended that the requirements of the store are fulfil

on time so the customer are not return due the non-availability of proper stock.

Last but not the least there is a vast potential to be tapped in the retail sectors

of water purifier. in these days companies are coming every where the

traditional types of outlets are their extinction, people in these days preferred

the branded product so more focused are given to the retail management and

enhanced the brand image of HUL product.

79



BIBLIOGRAPHY

80



BIBLIOGRAPHY

CONCERND BOOKS :-

MARKETING MANAGEMENT BY PHILIPKOTLER 13TH

EDITIONM.

RESEARCH METHODOLOGY-----KOTHARI C.R.

MAGAZINES :-

BUSINESS WORLD

BUSINESS INDIA

NEWSPAPERS :-

THE HINDUSTAN TIMES

TIMES OF INDIA

ELECTRONIC REFERENCE

http://www.google.com

http://.wikipedia.org

www.hul.co.in

www.pureitwater.com

81

http://www.pureitwater.com/

http://www.pureitwater.com/



QUESTIONNAI RY FOR THE SURVEY

“Understanding the consume behaviour on safe drinking water”

We would be thankful if you share of your valuable opinion regarding the

following questionnaire.

NAME:- …………………………………………………………………

ADDRES:- ……………………………………………………………...

CONTECT NO:- ………………………………………………………..

AGE:- ……………………………………………………………………

OCCUPATION:- ………………………………………………………..

INCOME:- ……………………………………………………………….

DATE:- ………….. SINGNATUR:- …………………...

82

1. Numbers of members in family :

2. Children :- O Yes O No

3. Existing drinking water source:-

O Municipal water O Canned water

O Tanker O Bore well

O Don‟t know

4. How do you treat your drinking water:-

O Do nothingO Boiled water



O Use electrical water purifier

O Use non electrical water purifier

5. Do you use any kind of water purifier at home

O Yes O No

6. If yes, which purifier do you use?

O Aqua guard O Pureit

O Kent water purifier O Philips

7. Dose it removes the hardness of water?

O Yes O No

8. Does your water purifier give “as safe as” boiled water?

O Yes O No O Don‟t Know

9. Does the water purifier ensure that water is not wasted while purifying?

O Yes O No O Don‟t know

10. If you treat the water before consumption does it remove Physical,

Chemical, Biological impurities from your water.

O Yes O No O Don‟t know

11. Does the water purifier have an indicator which tells you when the water

Purifier‟s germ-kill power is over?

O Yes O No O Can‟t say

12. If yes, how frequently do you need to change the candle in your purifier?

O 3 month O 6 monthO once in year O More than mentioned

13. Do you know that 80% of the diseases in our country are water bound:

O Yes O No

83

14. Do you know that boiled water is not necessarily safe water?

O Yes O No

15. Is your water purifier backed by dependable after sales service?

O Yes O No O Exceptional

16. Criteria considered for Purchase?

O Price O Technology

O Aesthetics O Brand name

17. While buying any water purifier what comes to your mind first?

O Price O Health & Safety O Both



18. Can the water purifier run even without the use of electricity and gas, thereby

saving ongoing costs?

O Yes O No

19. Does the water purifier work even when you don‟t get water in your tap? O Yes O No

20. Do you know that filtration of water can‟t decontaminate the water?

O Yes O No

21. Have you recently come across any kind of marketing activities for purifiers?

O Road shows O Visual Merchandising O Others

22. Where do you prefer to buy a water purifier from?

O Retail Outlets O Franchisee dealer

O Demo at your doorstep

23. Overall how much do you satisfied with your existing water purifier?

O Fully satisfied O Partially satisfied

O Satisfied O Don‟t satisfy

O Don‟t satisfy at all

24. Will you be interested in knowing about a product that gives “as safe as

Boiled Water ” without needing electricity and meets tough germ killStandard.

O Yes O No

25. Comment/Suggestion on ”Pureit” water purifier:-

…………………………………………………………………………………

……………………………………………….…………………………..

84

amit pachauri

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