Клуб Юных Программатиков. Лекция 4. Александра Осипова

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USE THESE BLOCKS AS APPROXIMATE ALIGNMENT GUIDES

Оптимизация рекламыв DoubleClick Bid Manager

Александра ОсиповаСпециалист по рекламным инструментам DoubleClick

Март 2017

USE THESE BLOCKS AS APPROXIMATE ALIGNMENT GUIDES

Google Confidential & Proprietary

Оценка результатов рекламыТипичные проблемы

USE THESE BLOCKS AS APPROXIMATE ALIGNMENT GUIDES

Google Confidential & Proprietary

Типичные проблемы рекламных кампаний

USE THESE BLOCKS AS APPROXIMATE ALIGNMENT GUIDES

Google Confidential & Proprietary

Типичные проблемы рекламных кампаний

USE THESE BLOCKS AS APPROXIMATE ALIGNMENT GUIDES

Google Confidential & Proprietary

С чего начать?

USE THESE BLOCKS AS APPROXIMATE ALIGNMENT GUIDES

Google Confidential & Proprietary

Анализ пути пользователя

USE THESE BLOCKS AS APPROXIMATE ALIGNMENT GUIDES

Google Confidential & Proprietary

Анализ пути пользователя

USE THESE BLOCKS AS APPROXIMATE ALIGNMENT GUIDES

Google Confidential & Proprietary

Анализ пути пользователя

USE THESE BLOCKS AS APPROXIMATE ALIGNMENT GUIDES

Google Confidential & Proprietary

Анализ пути пользователя

USE THESE BLOCKS AS APPROXIMATE ALIGNMENT GUIDES

Google Confidential & Proprietary

Оптимизация открутки

USE THESE BLOCKS AS APPROXIMATE ALIGNMENT GUIDES

Google Confidential & Proprietary

Оптимизация открутки: объявления

USE THESE BLOCKS AS APPROXIMATE ALIGNMENT GUIDES

Google Confidential & Proprietary

Оптимизация открутки: объявления

USE THESE BLOCKS AS APPROXIMATE ALIGNMENT GUIDES

Google Confidential & Proprietary

Оптимизация открутки: бюджет

USE THESE BLOCKS AS APPROXIMATE ALIGNMENT GUIDES

Google Confidential & Proprietary

Оптимизация открутки: таргетинг

USE THESE BLOCKS AS APPROXIMATE ALIGNMENT GUIDES

Google Confidential & Proprietary

Оптимизация открутки: потери показов

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USE THESE BLOCKS AS APPROXIMATE ALIGNMENT GUIDES

Google Confidential & Proprietary

Оптимизация открутки: автоматическое распределение бюджета

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USE THESE BLOCKS AS APPROXIMATE ALIGNMENT GUIDES

Google Confidential & Proprietary

Проблемы Причины Решения

USE THESE BLOCKS AS APPROXIMATE ALIGNMENT GUIDES

Google Confidential & Proprietary

Оптимизация результатов

USE THESE BLOCKS AS APPROXIMATE ALIGNMENT GUIDES

Google Confidential & Proprietary

Оптимизация результатов

USE THESE BLOCKS AS APPROXIMATE ALIGNMENT GUIDES

Google Confidential & Proprietary

Оптимизация результатов: клики

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USE THESE BLOCKS AS APPROXIMATE ALIGNMENT GUIDES

Google Confidential & Proprietary

Оптимизация результатов: клики

USE THESE BLOCKS AS APPROXIMATE ALIGNMENT GUIDES

Google Confidential & Proprietary

Оптимизация результатов: клики

USE THESE BLOCKS AS APPROXIMATE ALIGNMENT GUIDES

Google Confidential & Proprietary

Оптимизация результатов: клики

USE THESE BLOCKS AS APPROXIMATE ALIGNMENT GUIDES

Google Confidential & Proprietary

Оптимизация результатов: конверсии

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USE THESE BLOCKS AS APPROXIMATE ALIGNMENT GUIDES

Google Confidential & Proprietary

Оптимизация результатов: клики

USE THESE BLOCKS AS APPROXIMATE ALIGNMENT GUIDES

Google Confidential & Proprietary

Оптимизация результатов: автоматические стратегии

USE THESE BLOCKS AS APPROXIMATE ALIGNMENT GUIDES

Google Confidential & Proprietary

Проблемы Причины Решения

USE THESE BLOCKS AS APPROXIMATE ALIGNMENT GUIDES

Google Confidential & Proprietary

Общие рекомендации по оптимизации

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