بازاریابی محتوایی

Content Marketing

بازاریابی محتوایی

Who am I?

MBABS in Advertising Management

• Public Relations Consultant• Marketing & Branding Strategist• Journalist

Co-Founder, CEOAkhbar Rasmi Media AgencyFirst Content Distribution Platform in IRAN

روندهای جهانی بازاریابی

روندهای جهانی بازاریابی به کدام سو می رود؟ نقش

بازاریابی محتوا در آینده تجارت چیست؟ ضرورت های

بکارگیری بازاریابی محتوا در چیست؟ ۲۱دهه دوم قرن

Revolution of Data & Communications

90% of the world’s information today has been created in the last 2 years

Communication MESS

Content Marketing Growth

Paradigm shift in Marketing& IMC

بازاریابی محتوایی یک استراتژی بازاریابی است که به وسیله آن

اطالعاتبا ارزش•مرتبط با خواسته مخاطب•و مداوم•

تولید و توزیع می شودتا مخاطب مشخصی جذب

محصوالت یا خدمات شرکت شود

Blogging Source:hunspot

The average budget spent on company blogs & social media has nearly tripled in three years.

BLOGGING Source:hunspot

Businesses that BLOG≥20 times/month get

5X more traffic than those who BLOG≤4 times/month.

BLOGGING Source:hunspot

Most people read blogs more than once/day.

Companies that blog have

55% more website visitors.

BLOGGING Source:hunspot

Content-Oriented website Source:hunspot

Businesses with websites

of 401-1000 PAGES get 6X more leads than those with 51-100 .

Video Marketing

Video was the fastest growing form of ad format in 2012 & 2013

Each day 100 million internet users watch an online video.

90% of user say that seeing a video about a product is helpful in the decision process.By next year video ad spending will increase from $1.97 billion to $5.71 billion.

Organic Search

44% of online shoppers begin by using a search engine. Worldwide, 131B searches per month on the web.

PER DAY 4,000,000,000PER HOUR 175,000,000PER MINUTE 2,900,000

BIG SHIFT

There is BIG SHIFT in paradigm of Marketing:

now it’s time for

CONTENT

Paradigm shift in Marketing& IMC

»منتشر کن یا از بین Publish orبرو«

Perish

Businesses Media

How Akhbar Rasmi Works?

Virtual Public Relations Office

Create News

Distribute News

Publish on AR

Collect Feedbacks

کسب و کارها رسانه هاآژانس روابط عمومی

تولید خبر•توزیع خبر•با سپاس از توجه انتشار خبر•

شما

AkhbarRasmi.comKasiri@AkhbarRasmi.comwww.linkedin.com/in/MajidKasiri