Презентация adam palczewski
Post on 21-Jan-2017
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AGILE MARKETING | info@adampalczewski.com | Twitter @adampalczewski 7
CHIEF MARKETING OFFICER
=
Chief Data Officer
+
Chief Media Officer
+
Chief (Mar) Technology Officer
+
Chief (Tech) Innovation Officer
Chief Transformation Officer
Chief Digital Officer
AGILE MARKETING | info@adampalczewski.com | Twitter @adampalczewski 8
DARWIN – The fittest survive
“Like air and drinking water, being digital will be noticed only by its absence, not its presence”
Nicholas Negroponte
AGILE MARKETING | info@adampalczewski.com | Twitter @adampalczewski 9
CHIEF MARKETING OFFICER
=
Chief Data Officer
+
Chief Media Officer
+
Chief (Mar) Technology Officer
+
Chief (Tech) Innovation Officer
AGILE MARKETING | info@adampalczewski.com | Twitter @adampalczewski 10
Data
Media
Technology
Innovation
AGILE MARKETING | info@adampalczewski.com | Twitter @adampalczewski 11
ON AVERAGE WE PASS
PIECES OFPERSONAL INFO
INTO DATABASES EVERY WEEK
3,254
AGILE MARKETING | info@adampalczewski.com | Twitter @adampalczewski 17
DARWIN – The fittest survive
“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.”
Charles Darwin
AGILE MARKETING | info@adampalczewski.com | Twitter @adampalczewski 19
DARWIN – The fittest survive
“There are only two sourcesof competitive advantage: the ability to learn more about our customers faster than the competition and the ability to turn that learning into action faster than the competition.”
Jack Welch
AGILE MARKETING | info@adampalczewski.com | Twitter @adampalczewski 20
Real Time ActionsReal Time Insights
Adaptive Marketing23
Adaptive Marketing27
10 minutes.20%
of the total response
to a TV campaign is
done online within
of exposure.
AGILE MARKETING | info@adampalczewski.com | Twitter @adampalczewski 43
Improving people’s lives through meaningful innovation
AGILE MARKETING | info@adampalczewski.com | Twitter @adampalczewski 44
Transforming company top downTOUR
AGILE MARKETING | info@adampalczewski.com | Twitter @adampalczewski 45
#Digital Warriors
Philips Global Internal Digital community Enables communication across and within
businesses, markets, functions, leaders and employees
Bi-weekly calls, newsletters, annual gathering Sharing best practice, POV’s and case studies Connecting on social media
Transforming company bottom up
AGILE MARKETING | info@adampalczewski.com | Twitter @adampalczewski 47
Continuous Heart Rate monitoring
(incl. HR Zone, Resting HR, HR Recovery)
Automatic activity tracking
for walking, running, biking: Calorie burn, Active minutes, steps
VO2 max estimate, Respiration rate (EU)
Timing | Available in DE/UK/US
CTV | DL8790 (EU) / DL8791 (US)
Sedentary behavior detection
Always ON display
Interactive touch ring
Approx. 4 days battery life
Fast charge
Automatic sleep tracking incl. sleep patterns
Calorie intake
(manual food/meal logging)
Stainless steel housing
Gorrilla Glass display
Alarm, timer, stopwatch
Water resistant up to 1atm
AGILE MARKETING | info@adampalczewski.com | Twitter @adampalczewski 52
AGILEMARKETING
Process
Technology
People
Mindset
AGILE MARKETING | info@adampalczewski.com | Twitter @adampalczewski 53
DARWIN – The fittest survive
“There are only two sourcesof competitive advantage: the ability to learn more about our customers faster than the competition and the ability to turn that learning into action faster than the competition.”
Jack Welch
AGILE MARKETING | info@adampalczewski.com | Twitter @adampalczewski 54
AGILEMARKETING
Process
Technology
People
MindsetReal Time
Actions
Real Time Insights
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