Александр Гальцов (aheadworks) - Повышение эффективности...

Alexander GaltsowVP Communications and PartnershipsaheadWorks

Leveraging cooperation within the Magento Ecosystem for the greater good

The power of the best eCommerce community in the world

What place do extension developers take?

Over 2,000 companies/individuals from all around the world

Over 9,000 extensions listed at Magento Connect

Not all of them are 100% original

Most of the times it looks like this

Some are nothing more than blunt

copies

“Thou shalt not steal”

Torah

• Poor product quality• Nonexistent technical support• Malicious code

This hurts everyone

• Merchants• System Integrators• Extension developers• Magento as a platform

What can be done?

Magento is taking a huge step forward with the new Magento Connect.

John F. Kennedy

“…ask not what your country can do for you, ask what you can do for your country.”

• Non-profit• Inclusive• Transparent

Association of Magento extension developers?

What could it possibly do?

Promote best coding and technical support practices

• Lead by example

• Walk the extra mile

• Keep it open-source

Adhere to the principles of fair competition

• Be open and transparent

• Concentrate on product

• Don’t spit in the well everyone takes water from

Work with other developers, not against each other

• Compatibility with products developed by others

• Cross-product integrations

• Common development guidelines

Innovate in terms of extension functionality

• Continuously research the market

• Go where no man has gone before

• Take a different approach

Make merchants’ life just a little bit easier

instead of making it harder

It does pay off

By increasing the value of Magento as a platform

We help our individual businesses grow

“In nature, ecosystems are fragile. Everything connected to the ecosystem

must work together for it to thrive.”

Hiroshi Mikitani

• Non-profit• Inclusive• Transparent

Association of Magento extension developers?

http://extdn.org

@agaltsow

galtsow@aheadworks.com

aheadworks.com

Alexander GaltsowVP Communications and PartnershipsaheadWorks