觀光行政考試經驗分享 -...

Post on 07-Feb-2018

271 Views

Category:

Documents

9 Downloads

Preview:

Click to see full reader

TRANSCRIPT

  • n n n n

  • n n n n

  • n n

  • -n n n n 8 n 2 n n

    n n n n 6 n 90 n n

  • -

    n 47 n n n n

  • -n n n n 8 n 2 n n

    n n n n 6 n 90 n n

  • -

    n 912 n () n n n

  • -

    n - n - n -

  • -

    100 n -4 n -7 n -5 n 16

  • n - n -...

  • n n

    n n

    n

  • n 9910~12 - n 1004 -

  • n 1005 - n 1006~ - -

  • n 4~5 n 8~10 n n n

  • n () n - n - - - - - -

    n () n - n - - - -

  • -

    n - - n -3020 - -30

  • -

    n -

    (2005)

    -(2011)

    -(2010)

    n n

  • -

    n - - - - -

  • (100) (100)

    (100)

    (100)

  • -

    n -()

    (2010)

    -() (2010)

    n -

    n n

  • (99)

    (100)

    ()(100)

  • -

    n -(2005) - (2008)

    n n

  • -

    n n n

  • (100)

    (100) (100) ()Free visa ()Visa approved upon arrival ()Cruise ()Chartered flight ()Optional tour

  • -

    n - (2008)

    -(2004)

    n -STP+4P

  • -

    n -8P n n

  • (100)

    (100)

  • -

    n -(2010) -(2008)

    n n n n

  • -

    n n -

  • 20022011100(100)

    (100)

  • -(99) ()

    ()

  • -

    n -Talk About TaiwanShen, Rong-Jun(2009) n n n

  • (100) ()Embarkation Form ()Through Guide ()Oyster Omelette ()Twin Room (100) () ()104

  • (99) ()How would you explain the Dragon Boat Festival to an

    international visitor who has never visited Taiwan? Describe the origins, the activities and the special food that accompany the festival.

    ()How can the Taiwan Tourism Board promote the Dragon Boat Festival?

  • n - -(2007)

    n n n n

  • n n n

  • -100n 54 (468) n 50 n 72 n 63 n 56 n 84 n 83 n 75 n 68.13(3) n 64.8

  • -100

    n 55 (3916) n 74 n 53 n 61 n 60 n 91 n 65.5(9) n 68.5

  • n n n

  • n

    n n n n

  • n n - - -

    n

  • 2 n 5 n 5 n

    26 n n

  • n 723(22) n 32 n 20 n

  • n -(3) -() -(3)

  • -

    n -

    n -(2000)

  • -

    n -

  • -

    n - () 1 (1)

  • -

    n - () () () () ()

  • -

    n -(seasonality)

    (expansion) (product life cyclePLC)

  • -

    n -

    ()()

  • -

    - (concentrated marketing)

  • -

    n - -

  • -

    n n n

  • n 25

    (100-)

  • -n (marketing environment)

  • -n ()(macroenvironment)

    1.

    2. 3. 4.

  • -n ()(microenvironment)

    1.

    2. 3. 4. 5.

  • -

    n

  • n n n

  • n n n n

top related