1. the trend of internet advertising market 2. case analyzing 2. case analyzing 3. main issue 3....

Contents1. The trend of Internet advertising

market 2. Case analyzing  

3. Main issue

4. Managerial implication

5.  Q&A

2009 2010 2011 2012 20130

5

10

15

20

25

30

35

40

45

NewspaperMagazineTVRadioCinemaOutdoor ADInternet

Source: Zenith Optima

The trend of Internet advertising market

Basicbanner

Search engine

Interac-tive

banner

We will give presents!

Case analyz-ing

Convergence

Mobile

Blog

Blog

Creation of New Trend

When you post a blog, include a banner by one click

Cost Per Click(CPC) profit model Visitors click the banners, the blogger earns money

Consumer is inserting banners voluntarily

No special ad staticOffered banner images that each includes coupon codes

New joiner and blogger could take advantages,saving costs and mileage.

One of the profit models. Visitors click the banners, the blogger earns money.

It provides high attention to advertis-ing

BLOGA

LLB

ET

L

BO

LE

I

M A O

E

C

NVERGEN

C

E

B

NN

R

HINT

2011 2012 2013 2014 20150

500

1000

1500

2000

2500

3000

Prospect of Mobile Market

Nars Media, 2011.06

Mo-bile

Change of Mobile banner

From early types to the new types of mobile banner

‘Interac-tive’

Click the ‘like’ button

Text type of banner is uploaded to the ‘wall’

Insert banner in your own twitter, you can get bene-fits

Consumers create their own banners by copywriting

Write copy ourselves and get commis-sion

A kind of Social Networking Service and website launched in February 2004.

It represents SNS with twitter.

BLOGA

LLB

ET

L

BO

LE

I

M A O

E

C

NVERGEN

C

E

B

NN

R

F C E O K

HINT

Conver-gence

Syn-ergy Effect

Mixing Augmented Reality and GPS

Cityville’s online marketing through Facebook is typical convergence of

Social Networking Service and OOOO.

BLOGA

LLB

ET

L

BO

E

I

M A O

E

C

NVERGEN

C

E

B

NN

R

F C E O K

L

GAME

HINT

Trend of active consumers. So, nowadays, marketers use it fre-

quently. It has same meaning with ‘take part or

join’.

BLOGA

LLB

ET

L

BO

E

I

M A O

E

C

NVERGEN

C

E

B

NN

R

F C E O K

L

G

AME

HINT

Answer?!?!

Give an answer using text mes-

sage

BLOGA

LLB

ET

L

BO

E

I

M A O

E

C

NVERGEN

C

E

B

NN

R

F C E O K

L

G

AME

P PR T I TC

Trend of active consumers. So, nowadays, marketers use it fre-

quently. It has same meaning with ‘take part or

join’.

HINT

PARTICIPATE !

Main issue

One-way communi-cation

Managerial implication

Consumer beneficial el-ements

FUN

Development of new-media

Two-way communica-tion

Interactive elements

Who is the winner?

  Q&A

♥ ♥THANK YOURA KYUNG KIM

SO YEON LEE

DONG Q LEE

SUNG HYUK PARK

MIN JI LEESven Klomberg

HYUN A CHOI

3 GROUP

NEW MEDIA AND ADVERTISING