17 things all marketers should do in 2017 to win on social media

SOCIAL MEDIA SUMMIT 2016

@NickVinckier @DuvalUnionC nick.vinckier@duvalunion.com

@NICKVINCKIER

DIGITAL @ Duval Union Consulting

nickvinckier.be

consultant

@nickvinckier

‘storyteller’

Aalst :)

nick.vinckier@duvalunion.com

2016

@NickVinckier

HAS BEEN A HELL OF A RIDE…🚗

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@NickVinckier

@NickVinckier

@NickVinckier

@NickVinckier

@NickVinckier

2017

@NickVinckier

WILL BE EVEN CRAZIER

THE 10 THINGSALL OF YOU SHOULD DO IN 2017 …

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@NickVinckier

BECOMEA GROWTH HACKER

1

@nickvinckier

@nickvinckier

BEAT THE GAME INSTEAD OF PLAYING IT

PSYCHOLOGIST

Behaviour, Habits &Persuasion

ANALYST

Testing, Data & Analytics

TECHIE

Product, Development & Automation

CREATIVE

Digital Marketing,

PR & Wild Ideas

@nickvinckier

TECH MARKETING

UX

CONVERSIONOPTIMIZATION

LEANMKT.

@nickvinckier

https://adespresso.com/

Interested? Let’s talk 🚀

@nickvinckier

LEAN EXPERIMENTSPRODUCT & MARKETING

INFORMED BY DATA GROWTH ON ‘STEROÏDEN’ NOT ONLY FOR STARTUPS

@nickvinckier

traditional marketing

budget

growth marketing

budget

BET ON ONE HORSE

INVEST ININFORMATION

ACTKNOW

IDEA

RANK

DESIGNTEST

ANALYZE

Forget vanity metrics likes, followers, app installs, registered accounts, …

… At any given time, there’s one metric you

should care about above everything: The OMTM

@NickVinckier

STARTWITH THE WHY

2

HUSTLE

DOING MORESTUFF

EFFICIENCY

DOINGSTUFFRIGHT

EFFECT

DOINGRIGHTSTUFF

When in doubt, ask yourself…

WHY!?

A WILD POP-UP APPEARS

SUBSCRIBE

WIN AWARDFOR BEST UX? CONVERSION?

@NickVinckier

SHIFTYOUR BUDGETS

3

VIDEO KILLED RADIO

MOBILE KILLED VIDEO

SHIFT PEOPLE & MINDS & MONEY

@NickVinckier

DIVERSIFYYOUR EFFORTS

4

LIVE!

AWARENESS RESEARCH COMPARISON PURCHASE

MUSIC & PLAYSLISTS

CELEBRITY ENDORSEMENTS

MEMES

QUOTES

PODCASTS

INFOGRAPHICS

GUIDES

PHOTOS

QUIZZES & SURVEYS

BLOGPOSTS

ONLINETOOLS

ILLUSTRATIONS

BRANDEDVIDEOS

GUEST BLOGS

PRESS RELEASES

TRENDREPORTS

COMPETITIONS

ANIMATED VIDEOS

GAMES

TEMPLATES

EBOOKS NEWSLETTER

WIDGETS

DEMOVIDEOS

REPORTS &WHITEPAPERS

INTERACTIVE DEMOS

TESTIMONIALS

SLIDE DECKS

REVIEWS

PRODUCTFEATURES

WEBINARS

CHECKLIST

WORK EXAMPLES

RATINGS

CASE STUDIES

CALCULATIONS

DATA SHEET& PRICE GUIDE

EM

OTI

ON

AL

RA

TIO

NA

L

@NickVinckier

LOOK FOR PRINCIPLES

5

1.

WE SHARE WHAT ADDRESSES ‘THE TRIBE’!

ME WE

THEM

1.

New Alzheimer’s Treatment 5 mio “We”OCD Radar Quiz 3.4 mio Me

100 Inspirational Quotes about Life 3 mio MeFirst Born Child Is Most Intelligent 2.8 mio Me

“Donald Trump” 2.2 mio Them27 Healthy Snacks 2.2 mio Me

Bald Men are Sexier 2.1 mio MeBiased Strangers Judge Each Other on DNA 2.2 mio “We”

Why Intelligent People are Messy 2 mio MeWomen Need More Sleep Because of Bigger Brains 1.9 mio Me

Top 10 Ab Exercises 1.9 mio MeStanford Victim Letter 1.8 mio “We"

Top shared content 2016 (source: BuzzSumo)

1.

@NickVinckier

BELONGING

BEHAVIOUR

BELIEFS

… IN SPECIFICYOUR…

2.

@NickVinckier

BELONGING BEHAVIOUR BELIEFS

Forget the concept of retirement! There is no need to wait. Want to live

and earn more while working less?

Read the book

2.

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ENTERTAINMENT INFORMATION

3.

3.

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GIVEDISPROPORTIONATE RELEVANCE

6

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DO PEOPLE WANT TO HEAR THIS?

DISPROPORTIONALLY?

@NickVinckier

DO PEOPLE WANT TO HEAR THIS?

DISPROPORTIONALLY?

@NickVinckier

DO PEOPLE WANT TO HEAR THIS?

DISPROPORTIONALLY?

@NickVinckier

GRAB FIRSTMOVER’S ADVANTAGE

7

@NickVinckier

.WHO GENERATES MOST AWARENESS?

@NickVinckier

.WHO GENERATES MOST AWARENESS? - THE BEST CYCLER 🔑- THE FIRST JUMPER 🔑.

JUMP!

@NickVinckier

STOP ASKING FOR INFLUENCERS

8

@NickVinckier

START WORKING WITH INFLUENCERS

ARE CREATIVE HAVE SKILLS GENERATE REACH BECOME LOYAL WIN - WIN SITUATION

@NickVinckier

JOURNALISTSARE THE MOST UNDERVALUED

INFLUENCERS

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RECRUIT REAL EXPERTS

9

@NickVinckier

“WE ARE UNDERESTIMATINGTHE RECRUITMENT

OF HIGH-END DIGITAL TALENTS

THIS SHOULD BE

OUR #1 PRIORITY”

@NickVinckier

REASSESSYOUR STRATEGY

10

It’s 2017… You don’t generate real results…

Isn’t it time to rethink your social strategy?

@nickvinckier

BUSINESS OBJECTIVES

MINDSET MEANS MANDATE

SOCIAL OBJECTIVES

TARGET AUDIENCE

CONTENT

CHANNELS SENDER FORM

TACTICS

@nickvinckier

BECOME A GROWTH HACKER

@NickVinckier

START WITH THE WHY

SHIFT YOUR BUDGETS

DIVERSIFY YOUR EFFORTS

LOOK FOR PRINCIPLES

GIVE DISPROPORTIONATE RELEVANCE

GRAB FIRST MOVER ADVANTAGE

WORK WITH INFLUENCERS

RECRUIT REAL EXPERTS

REASSESS YOUR STRATEGY

@NickVinckier

SOCIAL MEDIA SUMMIT 2016

@NickVinckier @DuvalUnionC nick.vinckier@duvalunion.com