20070827_vodafone mno rosettanet
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7/31/2019 20070827_Vodafone MNO RosettaNet
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RosettaNet for
Mobile Network Operators
Sola Sonuga
Vodafone Group eCommerce
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Slide 2
Agenda
Introduction
Challenges for Mobile Network
Operators
What about Vodafone?
eCommerce StrategyWhy RosettaNet?
RosettaNet Telecom Council
B2B Programme
Programme Plan
Closing
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Slide 3
Turnover 33.6b
Proportionate customers 133.4m
16% revenue from data, rest
from voice
26 Countries, 16 majority ownedGlobal brand
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Slide 4
Supply Chain Challenges ForMobile Network Operators
Multiple distinct supply chains
Young industry and companies
Rapid growth and customer
adoption
Bazaar and short-term mentalityLack of process integration
across the value chains
What if our portfolio doubles and its lifecycle halves due to customer demands?
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Snapshot of 4 tiers in the Telecoms supply chainStructural Issues
Mis-matched productioncycle from one
production level to thenext
Compoundedscheduling errorthrough the chain
Complex, overlaidroutes through supplyto customer (and back
)
Disconnect betweenLocal, Regional and
Global demand
Markets maturing atdifferent rates from
different startingpositions
ComponentSuppliers
Chipmakers
EMSs
Distributors
Retailers
End user Customer (Corporate and Consumer)
Freescale
Philips Semiconductors
Intel
Infineon
EMP (Ericsson)
ST Microelectronics
Flextronics
Solectron
Jabil
Celestica
Alcatel
Motorola
Cisco
IBM
Siemens
Ericsson
Nokia
Toshiba
Vodafone
Telia Sonera
TeleKom Austria
MobilKom
BT
Wholesalers
Axalto
ST Microelectronics
Giesecke & Devrient
Gemplus
Tesco
Carphone Warehouse
Dixons
Mobile NOs2nd Tier
1st Tier
EBV (Avnet)
Texas Instruments
Gemplus
OEMsSIM CardMakers
Fixed NOs
End User
4th Tier
3rd Tier
Vodafone
Media Markt
Auchan
Elgiganten
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Slide 6
What about
Passion for Customers
Results-driven
Design once, deploy many
Leverage scale and scope
One Vodafone
Telecommunications
InfotainmentIT Productivity
Mobility
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Slide 7
eCommerce Strategy
Drives effective supply chain functions and processes
Delivers new supply chain strategies, models, practices and processes
capabilities via application of eCommerce and Internet Technology
Build next-gen capabilities for Supply Chain Management to provide
best-in-class integrated and transparent supply chains
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Why RosettaNet?
Open standards with high-tech
industry support
Network operators are the focus
of Telecom Council
A system-agnostic standardbased on the Internet
Comprehensive (technical, data
and process)
Works with other standards
bodies
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Slide 9
RosettaNet Telecom Council
Telecom Services
Field Maintenance Logistics
Equipment Repair Installation
Suppliers and Pre-Supplier
Raw Materials
Electronics
Components
Electronics
Components w/ Sub-
Assembly
Telecom Services
Telecom Retailers
Corporations
Telecom Indirect
Distributors
Telecom Service
Providers
Individuals
Initial Council Focus
Telecom
Suppliers
Network Operators
(Traditional and
Wireless)
Supplier
Domain of Telecom Council
Council Members:
AT&T
BT
Deutsche Telekom
Telia Sonera
Vodafone
Council Members:
Cisco
Ericsson
Motorola
Nextel
Nokia
Siemens
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Slide 10
B2B Programme
SUPPLIE
RS
O
PCOS
CUSTOMERS
PARTNERS
B2B HUB
Germany
Italy
UK
Japan
Motorola
Siemens
GE
3rd Party
Logistics
UPS
Intel
Ericsson
Nokia
Content
ProvidersPartner
Networks
ROSETTANET
Group
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Slide 11
B2B RosettaNet Programme Plan
2004 2005 2006
OpCoReadiness
Assessment
ImplementB2B Hub
Implement
B2B in PilotOpCos & Supplier
Mar05
Phase 1 - Pilot Roll Out
Phase 1 Review &
Define Role OutRole out dimensions
OpCos
Processes
Suppliers
Terminals,IT or others
16 x OpCos
Top 25 Global suppliers
InfrastructureTerminals
IT & Services
3 Yr Goal
CodingWorkstream
Process PrinciplesWorkstream
One Vodafone Approach
OpCo/Global Workstreams
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