2230 fomina natalia - memo ticket - des509-magee j-crit-02

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MEMO TICKETSMAJOR PROJECT 2016

NATALIA FOMINA

Week 4. Wireframing & Mockupsready for prototyping

Tasks for the weeks 5 - 6 Diagram of the

productDeveloping

Brief

Design tasks

• Environment• Participants• Services • Communications• More exact specification of the

product • Clear understanding of the

product functionality

• Define Design Challenges• Provide coherent vision of the

total system

PANIC

ALL DESIGNERS DO IT!

Design community is important

Yandexlectures

Design loop and revisions

Business Model

Generation

Shallow Interaction Design

Service Design

3 M

AIN

FIND

INGS

The Value Proposition

CanvasAlex Osterwalder

Business Model Generation

ServiceDesign

Methodology

2007UX is on course to morph into Service

Design.

Before While After

Shallow Interaction Design

■ Shallow interaction design focuses on getting technology out of the way in order to support positive social interactions, like paying attention to the people and environment around you.

■ Immersive interaction design, by contrast, is what most interaction designers have been focused on for years. Immersive design patterns and features promote deeper engagement between the human and the technological interface and user experience.

Shallow Interaction Design Challenges

■“tap, view, close” pattern 

■ The content always originates from a single source point

■The information is raised to the surface.

■Morphing Buttons and screens

■No deep linking

Messenger is the example of Shallow Interaction Design

Responsive Web Application - transitional phase Challenge■ MemoTicket as new

Multisided platform with multiple services needs at the beginning transitional phase to make customers used to the brand name and it’s services. Transitional phase is free for all customers and contains the majority of functions.

■ Transitional phase can be delivered as responsive web application. Transitional phase must be available for all digital devices to reach as much future customers as possible.  

Multisided platforms (MSPs) are technologies, products or services that create value primarily by enabling direct interactions between two or more customer or participant groups. 

Design challenges in one glance

1. The number of sides to bring on board (for Multisided platform).2. Design style - Responsive Web Design, Parallax Scrolling, Elastic SVG animation,

Morphing SVG, Material design.3. Methodology - Service Design methodology & Shallow Interaction Design

principles.4. Present futuristic concept with modern web technologies.5. Creation of the working web prototype of MemoTicket futuristic concept using

data from the Blueprint and Business Model canvas.

Structure challenges4 pages — Brief, WebApp, Ticket, Components.Each page has one or 2 links to prototypes and interactive concepts of detailed components.

http://deszsign.com/memoticket/index.html

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