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Report ProcessReport Process1.1.Introduction2.2.Slogan3.3.SWOT-Strengths4.4.SWOT-Weaknesses5.5.SWOT-Opportunities6.6.SWOT-Threats7.7.Reference

IntroductionIntroductionFrom a small, family-owned business to the number one cosmetics company in America, Maybelline New York takes trends from the catwalk to the sidewalk, empowering women to make a statement, explore new looks, and flaunt their own creativity and individuality. Inspired by confident, accomplished women, Maybelline gives you scientifically-advanced formulas, revolutionary textures and up-to-the-minute, trendsetting shades effortlessly, affordably, beautifully.

SloganSlogan

Maybe she’s born with it. Maybe it’s Maybelline.

SSWOT--StrengthsStrengths ★ Strong market penetration and brand loyalty:

Maybelline use a strategic market penetration to increase the growth of the company, increase the sales, and also increase the loyalty of the customers about the brand.

★ Strong brand equity: The Maybelline has a coveted image of intelligent, stylish and charming

★ Low prices due to low cost of production ★ Owned by L’Oreal:

Maybelline has the top research and development teams and resources through their parent company L’Oreal

★ Eye catching packages:

★ Wide range of products: Large variety of products Different versions of product are produced for each country

SWWOT-WeaknessesWeaknesses ★ Constantly improving industrial productivity

★Product testing on animals

★ Reduction of administrative and commercial cost

★ The reorganization of the supply chain

SWOOT-OpportunitiesOpportunities★Currently Maybelline is one of the brands most popular in female especially in eye-makeup products. It has it chances to expand the products in male segment.

★Emerging internet markets and expansion abroad

Chart 1 :Have you ever bought directly from a consumer brand or manufacturer online?(2010~2011worldwide)

Chart 2 : What prompts you to visit an online store? From this chart, 29%“Looking for a particular brand ”. It means Maybelline has its’ opportunity to develop Online market. By using online shopping strategy, it may have more exposure on its’ products.

SWOTT-ThreatsThreats★Wide range of substitutes available at the same time.

★Makeup free trend started by celebrities.

★People chose clinical cosmetology over makeup product.

Referenceshttp://www.mediapeta.com/peta/PDF/companiesdotest.pdfhttp://www.slideshare.net/Iampinkcrystal/maybellinehttp://www.shs.edu.tw/works/essay/2010/03/2010032918135446.pdfhttp://www.slideshare.net/Iampinkcrystal/maybellineIchannels:http://www.ichannels.com.tw/index.php/amskill/info/id/26/member/588041

Thank you for listening!!