5 misconceptions small businesses have about content marketing

5 Misconceptions Small Businesses

have about Content Marketing

"We don’t need anothermarketing fad, everyone willhave moved on to something

else by tomorrow".

One

Pictorial and written content has been used for centuries to tell storiesand attract the attention of the ‘community'. Brands started usingcontent to attract customers from as early as the mid 1800’s. The ’term'content marketing was coined back in 1991. It is now an importantdiscipline to use for any forward thinking organisation. Contentmarketing isn't going anywhere soon.

Did you know that John Deere, an American company that works withthose in agriculture, was one of the first to leverage content marketingas part of their business process? In 1895 the company launched TheFurrow magazine, a trade journal for farmers that still exists today.

"Content marketing onlyworks for big businesses with

big marketing budgets".

TWO

The great thing for small businesses is that you have the resourcesat your fingertips to create valuable content at a low cost. Goneare the days when you need to pay a huge amount to have a TV orradio ad to get noticed.

Think about where your strength lies, is it writing? Start a blog,write an eBook. Are you good in front of the camera? Set up aYouTube channel. Or would you prefer doing audio recordings foryour audience? There are various audio tools out there you can getstarted with, SoundCloud being a great one. Just get started!

Three

"Content marketing is not anessential marketing activity, so I'll

stick with traditional marketingtechniques".

There are a few business owners with the 'If it ain’t broke don’t fixit’ mindset, but if you aren’t wiling to try out something new youwon’t know the benefits and you will invariably miss out on newopportunities for your business. Content marketing (inbound) andtraditional marketing (outbound) work very well together.

Content marketing costs 62% less than traditional marketingand generates about 3 times as many leads. (Source: DemandMetric)

Four

"SEO and PPC are more effectivethan content marketing".

If you’re engaged in SEO or PPC don’t neglect the power of usingcontent marketing to enhance your ability to connect with your targetaudience.

After you’ve paid up for people to find you, there’s an advantage if youchoose to engage with your audience authentically. Integrating yourSEO and PPC efforts with content marketing gives you the additionalopportunity to be organically found by people for ‘free', as well asremind people that you are in fact human and can relate to them!

Website conversion rate is nearly 6x higher for content marketingadopters than non-adopters (2.9% vs 0.5%). (Source: Aberdeen)

"If my content doesn't lead to sales, it can't be working".

Five

The initial goal of producing content should be to connect with youraudience on an emotional level with valuable content thatsubsequently encourages engagement. People want to do business withpeople they know, like and trust, great content will help you achieve this.You need to give your content marketing initiative at least 6 months.

The purchasing probability for buyers that have engaged with videoand social media content over time is approximately 50% higher thanthose that don’t. (Source: From Promotion To Emotion)

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www.onecirclecomms.com

Onecircle Communications is a boutique content marketingconsultancy that works with small businesses to produce valuablecontent that;

Attracts more visitors to their website. Enables effective online engagement. Moves leads to eventually become buyers.

For some tips and advice on how to make content marketingwork for your business, book a FREE 20 minute call with us now.

TO BOOK an appointment email: denise@onecirclecomms.com

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Info

www.onecirclecomms.com

E: denise@onecirclecomms.com

Contact: Denise Brooks

T: 07985 213636

Follow: @onecirclecomms