6 ways to improve your business with automatic screenshots

6 Ways to Improve Your Business with Automatic Screenshots

How do you stay ahead?Websites of your organisation and competitors change all the time. So how do you stay informed about everything that’s happening?

Capturing daily screenshots of webpages helps you stay on top. This presentation explains six smart ways how automatic screenshots can improve your business.

Content verificationWhen you publish sponsored

content on your website you

have to prove proper publication.

Daily screenshots help convince

advertisers.

Competition trackingCompetitors are optimizing

their websites and social media

channels too. And they publish

all kinds of promotions. Stay well

informed with daily screenshots.

Website complianceWebsites and social media

channels are considered official

publications. Daily screenshots

help satisfy regulatory demands.

Website archivingOrganisations are increasingly

aware of their online heritage.

Daily screenshots help build a

pixel-perfect archive of websites

and social media channels.

6 things automatic screenshots can do for you

Trend trackingLeaderboards, website speed,

Alexa rankings, follower counts,

top lists, etc. etc. Track everything

the easy way and collect valuable

data and insights.

Keyword rank trackingSee how your landingpages really

rank in search engines. Get the

whole picture about organic

results, paid results, local maps

and product images.

Website archiving

Website archiving

Archive your online footprintWebsites and social media channels change all the time. This triggers companies that their websites and social media channels are part of their cultural heritage

That’s why companies search for solutions that make it easy to capture websites and social media channels. For example by taking daily screenshots of their online channels.

Website archiving

CNN.com

18 July 2014

5 december 2013

14 July 2014 30 December 2013

20 April 2013 10 October 2012

Website archiving

Wall Street Journal

21 August 2014

18 August 2014

20 August 2014 19 August 2014

17 August 2014 16 August 2014

Notice the different website headers on weekends

Website archiving

Apple.com

9 September 2014

2 March 2012

17 May 2013 6 November 2012

27 October 2011 5 October 2011

Competition tracking

Competition tracking

Know it before they do themselvesOnline shops battle for new customers every day. Trying to outperform competitors by offering promotions and optimizing their websites.

To stay ahead you must know exactly what your competitors do. But it’s time consuming to follow everything.

Daily screenshots of key webpages and social media channels make it easy to track what your competitors do.

Competition tracking

Track competitors websites

Content verification

Content verification

Content verificationOnline publishers monitize websites and social media channels by displaying ads and sponsored content.

Sponsors expect proper publication of their ads and sponsored content. But proving that something was published on a specific date is challenging.

Daily screenshots of key webpages make it easy to verify proper publication.

Content verification

Verify sponsored content

Content verification

Verify coupons

Track publication of paid listings and sponsored content

Trend tracking

Trend tracking

Trends tell the real storyThe web changes every day. Sometimes very fast, sometimes more slowly. Tracking these changes over time delivers great insights.

Track your Alexa ranking, Tripadvisor ranking, game leaderboards, website performance, number of Facebook followers, etc. etc.

Daily screenshots track these changes automatically.

Trend tracking

Track Alexa rankings of your website

Trend tracking

Track Alexa rankings of your website1 January 2014 - eBay ranked #6 1 July 2014 - eBay slipping to #9. Instagram entering the Top 20

Trend tracking

Track Tripadvisor restaurant rankings

Trend tracking

Every week 150.000 new

Facebook followers for Nike

26 June 2014

11 July 2014

4 July 2014

18 July 2014

Trend tracking

Track website performance

Keyword Rank Tracking

Keyword tracking

Traditional keyword rank trackers report rankings...

...that’s not good enough anymore.

Keyword tracking

“It’s not about how high you rank... ...but how well you rank!”

Keyword tracking

Not all keyword rankings are equalSearch engine results are not a simple listing anymore. Search engines display all kinds of information like paid ads, maps, listings, products, show times, stock quotes, etc.

This influences visibility and click-through-rates of website listings. Only looking at rankings won’t tell you the whole story.

Daily screenshots track your keywords visually and help stay on top of your search engine marketing.

Keyword tracking

Track search keyword rankings

Is this website realy ranked #3?Is this position worth it’s price?

Keyword tracking

Stay on the mapLocal businesses depend more and more on search engines. A visit to a store often starts with a Google search.

Search engines display local searches with special listings and maps. For local businesses it’s vital to display well. Keyword rank trackers don’t tell you how well you show up in local search results.

With automatic screenshots you track how well your local business is listed and make sure your position is maintained.

Keyword tracking

Track local searches and maps

Searching for “fitness clubs san francisco”

Keyword tracking

Your storefront is in GoogleThe way your products are displayed in search engines is crucial for business. Search engines now display products, prices, and retailers right in the search results.

How visible are your products? How are they positioned alongside competitors? And are your listings getting better, or is the competition outperforming you?

Daily screenshots show exactly how your products show up in search results and how they improve over time.

Keyword tracking

Track product groups and shop listings

Keyword tracking

Track products and shop listings

Website compliance

Website compliance

Can you prove you did the right thing?

Website compliance

Track social media channels

Website compliance

Track conditions

How to automate website screenshots?

Taking daily screenshots is time consumingMaking it a costly and boring task

Taking the same screenshot consistently is difficultDue to browser settings and

operating systems, time of day

and screen sizes.

Taking full page screenshots of webpages is toughWhich leads to incomplete

screenshots.

Creating, managing and sharing a screenshot archive is laborious

Taking daily screenshots is challenging

An automatic screenshot service makes it effortless to take daily screenshots consistently

Take daily screenshots automatically

Take full page screenshots

An automatic

screenshot service

should... Provide real size images and smaller thumbnails

Take screenshots at a scheduled time

Include web elements like Flash and HTML5 video

Provide tools to download and share screenshots

Stillio is a simple and affordable

automatic screenshot

service

Pixel perfect automatic screenshots

Intuitive tools to manage and share screenshots

Reliable cloud storage

Stillio Automatic Screenshots

Visit Stillio website

www.stillio.com | info@stillio.com | twitter @stillio