a marketing strategy presentation on pepsi product

PEPSI

Presented by

Name ID Nilufa Easmin Nila 133-11-612 Maha Buba Akter Nitu 133-11-664 Md. Ariful Alam 133-11-630 Fatema Tuz Zzohora 133-11-618

Product overview:

1893

1898

1961

2014

Creating and Capturing Customer Value:Marketing Myopia

Value Proposition of Pepsi

4Ps:ProductPricePlacePromotion

Marketing Strategy:

Selecting Customers to serve:•Marketing Segmentation: •Target Marketing: 10-35 ages

14- 29ages

Marketing Management Orientation

Production concept:

Marketing concept

Amount of product

Production cost

Analyzing the Marketing Environment:Micro environment for Pepsi:The companySuppliersMarketing IntermediariesCustomersCompetitors

Macro environment for Pepsi:Demographic EnvironmentEconomic EnvironmentNatural EnvironmentTechnological EnvironmentPolitical-Legal EnvironmentSocial-cultural Environment

Segmenting, Targeting and PositioningMarket Segmentation

•Geographic•Demographic•Psychographic•Behavioral

Market TargetingMarket Positioning:•Product Differentiation•Channel Differentiation •Image DifferentiationPositioning statement for Pepsi

Total Population

10-35 ages

14-29

ages

Brand PositioningProduct attributesProduct Benefits

Brand name selection

Brand Sponsership

Brand development

Brand strategies

Distribution Channel of Pepsi:

Distribution Model of Pepsi:Direct Distribution SystemIndirect Distribution System

Direct Distribution System:

PIZZA HUT KFC

Indirect Distribution System:

PEPSI

DISTRIBUTORS

WHOLESALER

RETAILERS

CONSUMERS

Number of Intermediaries: DistributorsWholesalerRetailer

Integrated Marketing Communications

Promotion Mix of PepsiPromotion strategy of PEPSIAdvertisingSale promotionPublic relationPersonal sellingPublicity: Direct Marketing

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