ad monetization issues
Post on 17-Aug-2015
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Ad monetization issues
AdtoApp
Vlad Shchetininfb.com/vlad.shchetininv.shchetinin@adtoapp.com
Geography
Bad/irrelevant advertisers
Fill Rate
User Behavior
Plenty of new networks
How automated mediation solves these problems
● Set of ad networks for each country● 100% Fill Rate for all countries● Personal monetization model for each
auditory● Most of ad networks in 1 SDK● Pro mode
Ad monetization issues
AdtoApp
Vlad Shchetininfb.com/vlad.shchetininv.shchetinin@adtoapp.com
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