ADVANCED MONETIZATION

SOMMER POQUETTE @greenmom

ESTHER CRAWFORD @ShePosts

BARBARA JONES @BarbaraJones

KIM MOLDOFSKY @KimMoldofsky

BEYOND ADVERTISING

• Freelance writing.• Spokesperson roles.• eBook.• Publishing a book.• Brand Ambassador.• Video blogging.• Public speaking.

• Consulting.• Twitter parties.• Connecting Moms and

Brands – “blog tours”.• Conferences.• Organizing focus groups.

Are we really making money? Um…YES and No!

WHAT ARE YOU WORTH?

The challenge of knowing and then asking.

NITTY GRITTY• Reports

• ROI.

• Media Kit.

• Networking.

• Strengths and Weaknesses.

• Partnerships

• Contracts and legal mumbo-jumbo!

WHAT WE KNOW• Increase in P.R. campaigns

involving mom bloggers.

• More blogging success stories each year.

• Companies crediting bloggers for campaign success.

• Increase in blogging conferences and professional development opportunities

SUCCESS HELPS US ALL CONTINUALLY

RAISE THE BAR

We posted a survey asking bloggers to reveal how much

money they’re making.

if you haven’t filled it out, do so now:http://momimpact.com/?p=513

SURVEY RESULTS

84 Blogger Respondents

[ ]

0

3

6

9

13

16

19

22

25

$10 - $15 $16-25 $26-50 $51-75 $76-100 $101-$150 $151-200 $201-300 $301-400 $401-500 $501-750 $750-1000 $1001-1200

Sponsored Blog Post: Starting Price PointSponsored Blog Post: Highest Price Point

Cost For A Sponsored Blog Post (Total # of respondents)

1%2%

2%

9%

5%

7%

40%

18%

16%

$10 - $15

$26 - $50

$51 - $75

$76 - $100

$101 - $150

$151 - $200

$201 - $300$301 - $400

$401 - $500

Starting Price Point For A Sponsored Blog Post (% of respondents)

AVERAGE COST OF ATWITTER PARTY

$550

FREE PRODUCTS $50 - $100 $500 - $1,000 $5K - $10K

AMBASSADORSHIPSBRAND

0

4

8

11

15

19

23

26

30

FREE $1-25 $26-50 $51-75 $76-$100

43

97

26

Cost For A Giveaway (Total # of respondents)

8%6%

18%

14%

53%

FREE$1-25$26-50$51-75$76-$100

Cost For A Giveaway (Total # of respondents)

Five bloggers

responded to the

question:

“How much money have you made from ebooks?”

Blogger #1: $100 Blogger #2: $500

Blogger #3: $1,000 Blogger #4: $8,000

Blogger #5: $15,000

AVERAGEHOURLY

RATE$93SOCIAL MEDIACONSULTING

BLOGGER “A”• Ad Rates: $50 for 125x125; $90 for 250x250 per

month• Sponsored Post: $150• Twitter Party: $1,000• Consulting: $50 - $150 depending on duration• Events: Paid $250 as a 2-day stipend for a trip to

NYC

BLOGGER “B”• Conference Sponsorship: Ticket, airfare, hotel

and per diem for food• Ad Rates: $50 - $100/month• Guest posting on a brand’s site: $500• Sponsored Post: $100• Consulting: $50/hour for bigger job• Focus group: $50 - $150• Brand event: Have been paid up to $1,000• Product reviews: $50• Spokesperson role: $700 plus related expenses

BLOGGER “C”

• Conference Sponsorship: Just the pass• Ad Rates: $25/month• Sponsored Post: $15 but was once paid $50• Brand Event: Experience + products• Product Reviews: FREE• Video: FREE if done as a review• Brand Ambassador: Product

BLOGGER “D”• Conference Sponsorship: Everything plus a

daily stipend & tax reimbursement• Ad Rates: $25/month for 125x125• Sponsored Post: $75• Guest Post on a Branded Site: $250• Twitter Party: $500• Consulting: $60/hour for long-term clients;

$100/hr for short-term clients• Brand Event: At least $500• Blog Review Tour: $50 per blogger• Video: $250• Brand Ambassador: Paid between $500 -

$4,000 for 6 month campaigns

Connecting bloggers and brands

Recipe development

Content for an app

Print modelingCreating media lists

Local street team

Competitor mobile app reviewsPhotography

Attending an event

Hosting an event

Facebook postsInvitations to Twitter parties

Hosting webinar/live chats

Tweets

Site shop

Additional Resources:http://www.fromblogtobusiness.com/http://www.fromblogtobusiness.com/

THANKS!