affordamac campaign presentation
Post on 27-Jan-2017
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KarrieHannahKristenMorgan
Alex
Brand Planner/Designer
Public/Media Relations
Media Planner
Project Manager
Account Manager
Meet the Team
What We Learned From You
Only instore and online exclusive Apple reseller in metro
Apple certified technicians
Current State of Business
Survey of College Students
Preference for Apple Macbooks
Affordamac’s Vision
“a better way to do this”
You Are a Hero!!Expert advice to improve the world
GOAL
FEAR
WEAKNESS
TALENT
VOICE
Weakness, vulnerability
Arrogance, needing a battle,
egocentricity, aggressionCompetence, courage, energy,
determination
Motivational, selfconfident,
selfdisciplined, direct
FEEL
Inspired, strong
empowered,
determined,
motivated
Insight: Awareness
"Who have you previously heard of?"
Apple Refurbished
Micro Center
None
Affordamac
Affordamac’s #1 problem Local awareness Online awareness
Insight: SkepticismConsumers are skeptical when it comes to
purchasing used technology
"refurbedcomputers
freak me out"
"For the financially savvy student or professional,
it’s the affordable place to buythe reliable Apple products
everyone loves."
Our GoalsFor You
Increase website traffic on Affordamac.com by
50% in the next year.
Increase awareness of Affordamac locally.
Establish a positive perception of
Affordamac and refurbished electronics.
Campaign StrategyTraditional
Drive local Awareness
DigitalIncrease web traffic
Public RelationsDrive both local and web
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