aspirational consumers presentation
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A Study of Luxury Handbag Aspirational ConsumersSONYA YVETTE JENNINGSFONTBONNE UNIVERSITYMASTER OF MANAGEMENT GRADUATE STUDENTMAY 2015
Characteristics of the Aspirational Consumers
53% FEMALE and 47% MALE AVERAGE AGE 40 TYPICALLY HAVE A COLLEGE EDUCATION OR HIGHER HOUSEHOLD INCOME OF $90,000 to $300,000 AFFLUENT, BUT NOT RICH UNITE STYLE, SOCIAL STATUS AND SUSTAINABILITY VALUES
Factors That Affect The Buying Decision
CONSUMER BEHAVIOR
CUSTOMER SERVICE
SUSTAINABILITY
RESALE VALUE SOCIAL MEDIA
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