association learning + technology 2011

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Association Learning + Technology State of the Sector

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Agenda

 Who’s Talking  Context  Activity  Pricing  Business Outcomes   Success Traits  Trends

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  Combined 25+ years in education and technology

  Extensive association experience   Association-focused reports

  Association E-learning: State of the Sector

  Association Learning Management Systems

  Association Virtual Conferences

  Learning 2.0 for Associations

  ASAE, eLearning Guild, Brandon Hall Excellence Awards

Jeff Cobb

Celisa Steele

Who We Are

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Changing Context

 It’s the technology  It’s the economy …  It’s generational  It’s social

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E-learning Usage

93.4%

Percent of associations either offering or planning to offer e-learning within 12 months

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“Traditional” Formats

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Innovation areas

Doing Planning

Virtual Conference 11.7% - Now 23.7% - 12 months

(64.6% - No)

3.8%

(69.8% - No)

Social Media 65.1% (34.9% No)

38.5% (7.7% - No)

Mobile E-learning (M-Learning)

8.9% (91.1% - No)

3.8% (37.7% - No)

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A bit more on social media

Social Media in E-learning

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A bit more on social media

Social Media in General PD

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Pricing

12/2008 12/2010

$56.79 $57.23

Average Per Content Hour

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Revenue Role

• Must be self-sustaining/profitable: 83.8% • We charge members for some/all: 60.6%

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Penetration

12/2008 12/2010

18.2% 19.5%

Percent of Membership

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Satisfaction & Success

Very Successful: 15%

Very Satisfied   In General: 20.4%   Enrollments: 7.6%   Revenue: 9.5%

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Strategy & Operations

  Documented Strategy? 22.0% (227)   Product Development Process? 22.9% (227)   Pricing Process? 23.9% (226)

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Keys to Success   Listening – Upfront and Ongoing   Emphasis on Concrete Outcome

  Credit / Certification

  Actionable Content

  Willingness to Experiment   Willingness to Lead   Integrated Approach

  Staff

  Technology

  Business Model

  Management of Buy-In / Expectations

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Trends & Predictions

Old News   Continuing increase in competition   More adoption by small organizations   Rise in LMS adoption – and better solutions   Blurring of informal/formal, online/offline

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Trend & Predictions

New News   More board and executive involvement   More integrated approach

  Meetings – Education – Marketing   LMS – AMS - Social

  Relatively rapid growth in social – virtual – mobile (in that order)

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State of the Sector M

atur

ity

Technology Adoption

Associations

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Find me at: Jeff Cobb   e: jcobb@tagoras.com   p: 1+ 919.201.7460   t: http://twitter.com/tagoras   w: http://www.com.tagoras

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