asug georgia chapter keynote

Brandon M Lage

UX Practice Lead, Dickinson + Associates

Strategic User Experience

SAP UX Strategy Technology Overview Lessons Learned SAP UX Explorer Closing Thoughts

Agenda

New UX starts with Design Thinking

Started with Hasso Plattner (SAP) driving the principals taught by Tim Brown (IDEO)

Genesis of Hasso Plattner School of Design at Stanford

Began working in to the culture at SAP

Now drives many discussions, including those around UX

SAP UX Strategy

What is Design Thinking?

An approach to problem solving with a suite of tools designed to promote innovative, not incremental solutions.

Focused on understanding the human side of things.

Structured yet flexible

Iterative and collaborative

Design Thinking is an incubator for disruptive innovation

SAP UX Strategy

Examples of Design Thinking

Thomas Edison Well known for: 1093 patents

including the light bulb and phonograph

Key learnings: Light bulb unsuccessful on its

own Phonograph re-purposed by

consumers

SAP UX Strategy

Examples of Design Thinking Apple Inc

Well known for: Manufacturer of Mac, iPod, iPhone, iPad, various software. $170 billion revenue in 2013.

Key learnings: With iPod, Steve Jobs developed

a product we didn’t know we needed until it was in our hands.

Users may not know what they need. OBSERVE

SAP UX Strategy

Design Thinking and the new UX

How does this apply to user experience?

What does out innovative solution look like?

What criteria must be met by our applications?

How can we best meet the needs of our users?

SAP UX Strategy

SAP UX Strategy

Feasible

Design must be technically feasible

SAP UX Strategy

Feasible

Design must be technically feasible

SAP UX Strategy

Feasible

Design must be viable for the business

Viable

SAP UX Strategy

Feasible

Design must be viable for the business

Viable

SAP UX Strategy

Feasible

Viable

This worked for many years Technically feasible products

filling a viable business need

SAP UX Strategy

Feasible

Viable

But something is missing…

What makes these applications so popular?

They are simple, powerful and desirable

SAP UX Strategy

SAP UX Strategy

Feasible

Viable

Desirable

SAP UX Strategy

Feasible

Viable

Desirable

Design Thinki

ng

The picture today

In 41 years…

SAP has used 20+ UI technologies…

That are used across 400,000 SAP GUI screens

The SAP GUI came out in the early 90s!

SAP UX Strategy

Why does an update take so much time?

Massive number of screens and transactions

Short technology cycles. How many new mobile devices have you had since the mid-90s?

High level of functionality and customization makes upgrading almost impossible

SAP UX Strategy

Design Thinking results in three phased approach to a new SAP UX New – All new applications will have a consumer grade UX

Renew – Broadly used scenarios in SAP GUI will be updated with a refreshed UX

Enable – Tools provided to customers so they can tailor their own solutions

SAP UX Strategy

Design Thinking results in three phased approach to a new SAP UX

SAP UX Strategy

We Have Come a Long Way…

SAP UX Strategy

Technology Overview

SAP Fiori UX

A collection of apps with a simple and easy to use experience for broadly and frequently used SAP software functions that work seamlessly across devices.

Technology Overview

Simple

1-1-3 Focus: One User One Use Case Three Screens

Responsive Patterns Controls Content

Technology Overview

Types of Fiori Applications:

Technology Overview

502 Apps in the Fiori Library

SAP Screen Personas 2.0 (Production) 3.0 (Ramp Up) Simplifies existing SAP screens by allowing user based customization without the

need for a developer

SAP Dynpro technology

Browser based

Minimal Infrastructure (Installs on Netweaver Gateway)

No Silverlight requirement as of 3.0

Technology Overview

SAP Screen Personas 2.0 (Production) 3.0 (Ramp Up)

Technology Overview

Personas delivers productivity through personalization

Technology Overview

Fiori and Personas work together to enhance usability

Technology Overview

What have we learned over the last 5 years in SAP UX?

Lessons Learned

What have we learned over the last 5 years in SAP UX?

1. Design to be online Offline spirals out of control quickly Sync problems and data integrity risk

Lessons Learned

What have we learned over the last 5 years in SAP UX?

2. Keep logic off devices Let SAP do what it does best “If it works in ECC we can make the users love it”

Lessons Learned

What have we learned over the last 5 years in SAP UX?

3. Stick to standard protocols and responsive code Adopt standard communication protocols (OData) Build responsive apps. Devices WILL change.

Lessons Learned

What have we learned over the last 5 years in SAP UX?

4. Hire a designer This is uncharted territory for many IT departments Design expertise needed from day one

“If you think good design is expensive, you should look at the cost of bad design.” Dr. Ralf Speth, CEO of Jaguar

Lessons Learned

What have we learned over the last 5 years in SAP UX?

5. Get used to iterations UX development is agile, not necessarily ASAP Requirements will be fluid

Lessons Learned

How to roll out a new UX strategy… Not like this….

Like This!

Lessons Learned

SAP Re-launched the UX Explorer

Learn about UX strategy

Access demo content and technology information

Stay up to date on the latest in UX

Find it here: https://uxexplorer.hana.ondemand.com/

SAP UX Explorer

Dickinson + AssociatesWe Are:

Focus: Delivery of quality SAP Business Suite, BI/Analytics, and

Mobility consulting services to customers across North

America, Europe, and Asia.

Our People: A team of 140+ full-time SAP professionals reflects the ideal mix

of years of relevant business knowledge, very strong SAP

credentials, and solid communication skills. Our team has an

average of 15 years SAP and 19 years business experience.

Offices: Chicago, IL (Headquarters)

Satellites: New York, NY | Scottsdale, AZ | Cincinnati, OH

We are:

Brandon Lage

brandon.l@dickinson-assoc.com

Connect with me on LinkedIn

Join the LinkedIn SAP UX Group

www.dickinson-assoc.com/fiori

Thank You