becoming "tuned in"

Becoming

TUNEDIN

Craig Stull, Phil Myers & David Meerman Scott

A presentation

by Bill Gammell

about the book

TUNED IN

…a

presentation

by Bill Gammell … (a fan of the book TUNED IN)

Help!

What’s up?

My widgets aren’t selling and I have a sales presentation on Tuesday and…

Wait, wait. S-l-o-w down.

The reason yourwidgets aren’t sellingis because they’re

not resonators.

Reso – what?

A resonator. It’s like this…

res o na tor [rez-uh-ney-ter]

-noun

1. A product or service so powerful it sells itself.

2. An offering that connects to what your market values most.

I still don’t get it.

Well, can you think of a brand that solves

a problem so well it sells itself?

Umm…I got nothing.

Why do I always get stuck with the winners?!

Let me give you some

examples…

Mmm…Double tall,

haf-caf vanilla…

…focus, my friend.

You see, a resonator is a product or service

like Starbucks, American Idol or Google.

But I ain’t no

Google.

True. But you can follow a proven 6-step

method to help youuncover your resonator.

Hey! I once followed a step program. But I think there were 12 steps?? I rememberwhen I first joined, I…

…F-O-C-U-S!

Oh, sorry. So, what are

the steps?

Let me show you.

Step One:

Findunresolvedproblems

Step Two:

Understandbuyer

personas

Step Three:

Measurethe

impact

Step Four:

Createbreakthroughexperiences

Step Five:

Articulatepowerful

ideas

Step Six:

Establishauthentic

connections

Hold on. Step two…

‘Understand

buyer…’

…Clueless.

On second thought,let me just give you

this...

What’s this?

A fantastic book that will walk you through

the entire process.

I can feel its

power!

Yep…it’s pretty powerful stuff.

Now, you, too can unleash the

power!

Become

TUNED IN by…

…listening to your

CUSTOMERS and…

…your

POTENTIAL CUSTOMERS…

…and

buying this book.

More information: www.tunedinblog.com

The book’s blog and where you can download the first chapter absolutely free of charge!

www.pragmaticmarketing.comThe company behind the Tuned In method.

www.webinknow.comA stellar blog by David Meerman Scott – one of the book’s authors.