beyond slogans - 5 ways to un-suck your content

5 WAYS TO ‘UN-SUCK’ YOUR CONTENT

@garyedgar

The original promise of social media…

Conversations

Dialogue

Interactions

Instead we get stuff like this

People are looking for answers,

information and help.

of people are using the web to research products

90%

Is this what you want them find?

Loyalty?

We are the

gatekeepers to

the brand’s

story

• Heineken - Dropped

• 30 videos• 35 million+ views• Across 208 countries• Longer videos saw 90% more

engagement

What do they have in common?

$$$$$

DEVELOPING AWESOME CONTENT

OR5 WAYS TO ‘UN-SUCK’

YOUR CONTENT

Understand your audience, and give them what they want

1

Do the research:

Who are your fans?

What speaks to them?

What do they care

about?

Most importantly,

always approach them

like people, not

demographics

Create emotional connections

2

Motivate people, make them feel part of something

3

Don’t allow people to be passive - trigger

engagement, ask questions, insist that they

participate. Always include calls to action.

Integrate:Don’t rely on one channel

4

Inform & Entertain

5

Help people, they’re searching for answers and

information, but have fun doing it.

Be human, and deliver something you would enjoy reading.

1. Know your audience2. Create emotional

connections3. Make them feel part of

something4. Integrate5. Inform and entertain

Thanks@garyedgar

gary@ruckusdigital.ca