bharat bhushan
Post on 14-Jan-2017
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Consumer DetailsKrishnaAge:40WorkPlace and
designation: Verbal Reasoning Professor Indian Institute of language training
Product: SmartphonePrice: 8600 Rs
Decision Making Process
1 •Problem Recognition
2 •Search for Alternatives
3 •Evaluation of Alternative
4 •Purchase
5 •Postpurchase Use and Reevaluation of Chosen AlternativeNeed for an smartphone
to connect betterInvolved looking up for
budget smartphonesAlternatives were
evaluated acc. To price and features
Final purchase was made
Consumer was ecstatic about the product and features
Triggers to Purchase As per the
conversation with Mr. Krishna it was reflected that the prime trigger for purchase was Bandwagon effect & Sociological effect as well
Feeling About the ProductMr. Krishna felt very
satisfied with the way his new Smartphone is working, he seemed quite ecstatic about using Android OS and latest features
Frequency of consumptionThe consumer is not
an impulsive buyer. He took the decision social situation and due to the need of staying in touch with his students continuously
Relationship with ProductThe consumer didn’t
had any prior experience with the product his purchasing decision was impacted via word of mouth
Factors influencing
Factors InfluencingConsumer
Buying Behaviour
Cultural Factors
Social Factors
Personal Factors
Phsycological
factors
Social Factors Roles and status
Reference Group
Personal Factors Occupation
Meaning of Product for ConsumerEmpowering
ConnectivityStyleAndroid ExperienceTransition from a
feature phone to smartphone
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