case study | didi dache - 滴滴打车 | 2015

CASE STUDY

COMPANY PROFILE

Smart taxi app

Provides users with a cab anywhere, anytime

Both convenient and efficient

More than 150 million users in 2015

Covers 300 cities in China

Holds 74% taxi app market share

Challenge

Solution

Result

CHALLENGE

Raise awareness

Educate users to the use of an innovative platform

Drag more conservative users to the platform

SOLUTION

HTML 5 website linked to WeChat

Beijing, Shanghai, Guangzhou, Shenzhen’s ‘Crazy overtime’ activity

Rules of the game - Answer 3 simple questions - Give us the details of your company (address, phone) - Automatically add a vote for your company - Top 100 companies with most votes will see all their employees rewarded with

a Didi Dache free ride (45 RMB coupon)

Results

Uncle Advertising is a full service agency providing creative advertising solutions, digital

marketing and social connectivity strategies. We provide creative solutions which build

brands and businesses in China. We help brands listen, understand and engage in

conversations in Chinese social media: Weibo and WeChat.

For more information, please visit our Linkedin company page Uncle Advertising (Scan

our QR code), follow us on Twitter @ShanghaiUncleAd or drop us an email at

elsa.bouillot@uncle-ad.com or nicolas.dijols@uncle-ad.com