case study | didi dache - 滴滴打车 | 2015
TRANSCRIPT
CASE STUDY
COMPANY PROFILE
Smart taxi app
Provides users with a cab anywhere, anytime
Both convenient and efficient
More than 150 million users in 2015
Covers 300 cities in China
Holds 74% taxi app market share
Challenge
Solution
Result
CHALLENGE
Raise awareness
Educate users to the use of an innovative platform
Drag more conservative users to the platform
SOLUTION
HTML 5 website linked to WeChat
Beijing, Shanghai, Guangzhou, Shenzhen’s ‘Crazy overtime’ activity
Rules of the game - Answer 3 simple questions - Give us the details of your company (address, phone) - Automatically add a vote for your company - Top 100 companies with most votes will see all their employees rewarded with
a Didi Dache free ride (45 RMB coupon)
Results
Uncle Advertising is a full service agency providing creative advertising solutions, digital
marketing and social connectivity strategies. We provide creative solutions which build
brands and businesses in China. We help brands listen, understand and engage in
conversations in Chinese social media: Weibo and WeChat.
For more information, please visit our Linkedin company page Uncle Advertising (Scan
our QR code), follow us on Twitter @ShanghaiUncleAd or drop us an email at