early stage customer development

Early Stage Customer Development

Clemens Kemper

@ClemensKemperwww.startup-panda.com

Engaging with early adopters at home and in the US.

Confident Communication.

„Your Startup is a isn‘t a business.

It‘s a hobby!“

Why do customer development?

• Customer

• Problem

• Solution

• Market

• USP

• Channels ?Why do customer development?

geraten

geraten

geraten

geraten

geraten

geraten

Hypotheses

Why do customer development?

Where we come from

Starting Over

All of Personality Development

Public Speaking

Customer:

US University Students who are digitally savvy and afraid of public speaking.

Starting Over

But how do you talk to them?

calling everybody

start reading

crowdsourcing human intelligence tasks

WTF?

• 10 customer calls within 2 hours

• Got 10 email addresses from early adopters

• was lied to in all interviews

Starting Over

Asking the right questions

Do you think it‘s a good idea?

Would you buy this in the future?

How much would you pay for this?“

Be aware!

• Early stage customer development is awkward!

• Everybody lies!

• Confuse to clarify

• Every feedback has a learning

Gordian Knot• Don‘t overcomplicate!

• sometimes the simplest solution is the best!

„The worst part is typing all this out on my phonw“

Vs.

Testing other stuff

Testing other stuff

therapist finder therapistfinder.com

resetyourmindtospeakingtogroups.com

aidspeak AIDS peak

Testing other stuff

Testing other stuff

Testing other stuff

Testing other stuff

• Nick Soman

• Rob Fitzpatrick

• Justin Wilcox

Have fun!

• Steve Blank

• Ash Maurya

• Eric Ries

Check out these people

#awesome

Have fun!

Clemens Kemper

@ClemensKemper

www.startup-panda.com

Speakitt.com