explaining persuasion api

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PERSUASIONPROFILINGPIONEERS

“YOU ARE NOT A SEGMENT”

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We combine behavioral science

and technology

to create next level marketing

solutions.

Science Rockstars

Data driven, Human Obsessed

““““1 of the 4 - 2012

Stanford spin- off’’’’s

to watch””””

STANFORD MEDIA X

CONFERENCE (JAN’13).

““““1 of the 5 Dutch

start ups that will

make the difference””””

SINGULARITY UNIVERSITY

(FEB’13).

Featured in Forbes,

Techcrunch, Wired

and many others.

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We combine behavioral science and

technology to create next level

marketing solutions.

Science Rockstars

Data driven,

Human Obsessed

““““1 of the 4 - 2012

Stanford spin- off’’’’s

to watch””””

STANFORD MEDIA X

CONFERENCE (JAN’13).

““““1 of the 5 Dutch

start ups that will

make the difference””””

SINGULARITY UNIVERSITY

(FEB’13).

Featured in Forbes,

Techcrunch, Wired

and many others.

3

We combine behavioral science

and technology to

create next level marketing

solutions.

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Ready for persuasion?Bart Clement

555

Persuasion API, interprets data on

customer level with an intelligent,

learning algorithm based on the

latest behavioral Research at

Stanford University

This allows our clients to

dynamically alter HOW they

pitch to every individual

customer in real-time!

Ok.. but how does this work?

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The goal of persuasion is to change someone’s attitudes or behavior.

Persuasion, you say?

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Pop Quiz: Persuasion on booking.com?

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Persuasion works...

SOCIAL PROOF

SOCIAL PROOF

SOCIAL PROOF

SOCIAL PROOF

SOCIAL PROOF

SOCIAL PROOF

SCARCITY

SCARCITY

SCARCITY

FRAMING

CONSISTENCY & COMMITMENT

CONSISTENCY & COMMITMENT

LIKING

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SOCIAL PROOF

SOCIAL PROOF

SOCIAL PROOF

SOCIAL PROOF

SOCIAL PROOF

SOCIAL PROOF

SCARCITY

SCARCITY

SCARCITY

FRAMING

CONSISTENCY & COMMITMENT

CONSISTENCY & COMMITMENT

LIKING

Persuasion works...

Does it?

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SOCIAL PROOF

SOCIAL PROOF

SOCIAL PROOF

SOCIAL PROOF

SOCIAL PROOF

SOCIAL PROOF

SCARCITY

SCARCITY

SCARCITY

FRAMING

CONSISTENCY & COMMITMENT

CONSISTENCY & COMMITMENT

LIKING

Yes, but less is more

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So which strategy to pick?

SOCIAL PROOF

SOCIAL PROOF

SOCIAL PROOF

SOCIAL PROOF

SOCIAL PROOF

SOCIAL PROOF

SCARCITY

SCARCITY

SCARCITY

FRAMING

CONSISTENCY & COMMITMENT

CONSISTENCY & COMMITMENT

LIKING

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People are different,

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Not everyone obeys

the laws of social proof

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There are people that

question authority

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People are different,

but luckily they are

consistently different.

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Everybody has a unique

persuasion profile...

normal page

social proof

authority

scarcity

MIKE

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Profiles are estimated

using our unique learning

algorithms...

Users interact and we directly improve our

profiles to give even better persuasion advice

normal page

social proof

authority

scarcity

First page served/email:

normal page

social proof

authority

scarcity

second page served/email:

normal page

social proof

authority

scarcity

third page served/email:

= effect

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Our real-time advices tell

you which sales strategy

to use for which customer.

Resulting in optimal

personalized communication!18

normal page

social proof

authority

scarcity

MIKE

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Which strategies should be part of

a Persuasion profile?

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213232

You were bored by:

Bart Clement

Bart@sciencerockstars.com

call: +31 (0)6 336 60515

@bartclement

With love from:

Sint Antoniesbreestraat 16

1011 HB Amsterdam

@sciencerockstar

+31 (0)20 717 39 49

Thank you.

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http:/

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Read more?

http://www.wired.com/magazine/2011/04/st_essay_persuasi

on_profiling/

http://www.cardinalpath.com/persuasion-profiling-

the-next-big-thing-in-conversion-optimization/

http://techcrunch.com/2012/09/30/mass-persuasion-one-

user-at-a-time/

http://www.mediacom.nl/en/news-insights/blink/issues/edition-

4-2011/digital-persuasion.aspx