future of retailing
Post on 27-Jul-2015
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The future of retail industries.Humanism or machine-oriented
آینده صنعت خرده فروشی به کدام سمت خواهد رفت؟انسان گرایی یا ماشین محوری
صدرا شریعتمداری
انسانها جوامع را ساخته اندنه جوامع انسانها را گرچه این مسیر تغییر یافته اما این مسیر به اصالت وجودی خود در حال بازگشت است
Overall retail trends 2013- 2014
top 30 developing countries ranked in terms of retail investment
On the radar change
Brazil Chile Uruguay China
UAE Armenia Turkey Kazakhstan
Kuwait Georgia
In the past five years, US-based Wal-Mart, France-based Carrefour, UK-based Tesco, and Germany-based Metro Group saw their revenues in developing countries grow 2.5 times faster than revenues in their homemarkets.
industry’s focus shifting from mature markets
inability to grow and maintain profit margins Rising competitive pressures
Transformation of alternative sales channels including “Bricks (stores), Clicks (web), Rings (callcenters), and Knocks (services to the home)”
Blurring of roles between suppliers and retailers
the strategic focus of the entire retail sector is moving towards the emerging economiesof Asia and Central and Eastern Europe, and China and India in particular.
Results
In emerging markets, e-commerce is a trend that has really caught up and BRIC (Brazil, Russia,India and China) shows the strongest growth in e-commerce.
Seismic ShiftBy 2020, 43% of the retailersbelieve that the mobile will become the most important channel overtaking stores, PCs, call centers, anddirect sales
Contactless payments
Retailers believe unknown technology will be a main driver in changing customer expectation in future
In a study done by Economist In Intelligence Unit, the second most popular choice for the main driverof changing customer expectations by 2020 is an “unknown technology”.
Why people need to meet unknown technologies?
Because we are living in virtual time !
Shopping With Google Glass
Success in tomorrow’s world will depend on how we well you adapt And take advantage of change.
Key challenge in future retail will be
Consumer’s needs
Dreams
Retail experiences
Scientific Social
Emotional Spiritual
Well being economics The good life
Happy people are engaged , focused and up to 50% more productive
Future 4 P
People Planet
Purpose Profit
Rational Emotional
Future retail without Sellers
ThanksSadra ShariatmadariIllusionmarketing.com
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