gokart 600 (2016)

GOKART600

PEGASUS

A M E R I C A N S W A S T E$ 1 5 B I L L I O N A Y E A R O N G Y M M E M B E R S H I P S T H E Y D O N ' T U S E .

A T A L L .

T W O T H I R D S O F M E M B E R S D O N ’ T G O T O T H E I R G Y M .

M E A N W H I L E , P E O P L E M A I N T A I N G Y M M E M B E R S H I P S T H A T A R E N O T R I G H T F O R T H E M .

introducing…

Lower your monthly fee.

Expand across a huge variety of wellness experiences.

No friction from signups & cancelations.

key features

find better for you experiences

identify your interests

replace your membership

make adjustments as needed

access to new clients brand exposure fill unsold inventory

value to partners

The average monthly cost of a gym membership is $58.

We are targeting those paying average or

above average monthly fees.

target audience

In the US - $24.2 billion in revenue in 2014

market opportunity

our closest competition falls short by focusing entirely on fitness

2017 2018 2019

         Revenue $770,046 $3,819,665 $11,896,734

         Cost  of  Goods  Sold 398,773 1,527,866 3,569,020

Gross  Profit 371,273 2,291,799 8,327,714

         Employee  Related 370,500 1,852,500 4,124,250

         Professional  Services 90,000 510,000 615,000

         AdverFsing  &  MarkeFng 95,000 510,000 2,050,000

         Travel  &  Entertainment 41,000 20,000 35,000

         FaciliFes 14,000 16,000 21,000

         Other  G&A 42,000 57,000 75,000

Total  SG&A 652,500 2,965,500 6,920,250

Net  Income  (Loss) -­‐$281,227 -­‐$673,701 $1,407,464

Profit Margin -­‐37% -­‐18% 12%

Y/Y Revenue Growth -­‐-­‐-­‐ 396.0% 211.5%

End of Year Employee Headcount 525 50

Cumulative members 2326 10198 27143

Pegasus 3 year Financial Plan

pegasuspass.com

TWENTYPLUS

H O W M I G H T W E ?

H O W M I G H T W E ?H O W M I G H T W E U N L O C K T H E L AT E N T C A PA B I L I T Y O F T H E R E T I R E D ( A N D P R E M AT U R E LY R E T I R E D ) W O R K F O R C E F O R " J O B S " T H AT A R E T E M P O R A L , M I D S K I L L E D A N D D I S T R I B U TA B L E ?

H O W M I G H T W E U N L O C K T H E L AT E N T C A PA B I L I T Y O F T H E R E T I R E D ( A N D P R E M AT U R E LY R E T I R E D ) W O R K F O R C E F O R " J O B S " T H AT A R E T E M P O R A L , M I D S K I L L E D A N D D I S T R I B U TA B L E ?

H O W M I G H T W E ?

H O W M I G H T W E U N L O C K T H E L AT E N T C A PA B I L I T Y O F T H E R E T I R E D ( A N D P R E M AT U R E LY R E T I R E D ) W O R K F O R C E F O R " J O B S " T H AT A R E T E M P O R A L , M I D S K I L L E D A N D D I S T R I B U TA B L E ?

H O W M I G H T W E ?

O F T H E M O S T S K I L L E D A N D TA L E N T E D W O R K F O R C E A L I V E .

TA P I N T O T H E W O R L D ’ S M O S T E X P E R I E N C E D W O R K F O R C E

TA P I N T O T H E W O R L D ’ S M O S T E X P E R I E N C E D W O R K F O R C E

W H E R E E V E R Y O N E Y O U H I R E H A S T W E N T Y P L U S Y E A R S O F E X P E R I E N C E

TA P I N T O T H E W O R L D ’ S M O S T E X P E R I E N C E D W O R K F O R C E

T H E P R O B L E M

“I’m not ready to retire. I want to stay active,

share my years expertise, make a little money, and I want to do it on my own terms.”

T H E P R O B L E M

“I’m buying my first house, and want a few upgrades. I wish I had somebody to help me through this whole process, it’s confusing.”

T H E R E A L P R O B L E M

Fully funded retirement from the American workforce is growing less and

less attainable (shrinking benefits, aversion to long-term savings).

Even seniors who can afford to retire aren't immune to the social downsides of non-employment (isolation, depression).

C U R R E N T S O L U T I O N S D O N ’ T C U T I T

Services like Craigslist and TaskRabbit are helping to drive

the gig economy for all ages & trades, but they undervalue

(or at least fail to elevate) the real, tangible expertise that

comes with decades of experience.

THE WORLD’S MOST EXPERIENCED WORKFORCE

MAKING EXPERIENCE MATTER IN THE MODERN GIG ECONOMY

TA P I N T O T H E W O R L D ’ S M O S T E X P E R I E N C E D W O R K F O R C E

L A U N C H R E A L P R O D U C T

T H E F U T U R E

H O B B Y I S T

T E A M S

D I G I TA L I N T E R A C T I O N

A H U G E M A R K E T

5 5 M R E T I R E A N N U A L LY 7 0 %

P L A N T O W O R K I N R E T I R E M E N T . 2 5 %

A S S U M P T I O N

A H U G E M A R K E T

5 5 M R E T I R E A N N U A L LY 7 0 %

P L A N T O W O R K I N R E T I R E M E N T . 2 5 %

A S S U M P T I O N

9 6 , 2 5 0P R O V I D E R S

A H U G E O P P O R T U N I T Y

1 0 H R SP E R M O N T H

5 %S E R V I C E F E E

$ 3 0P E R H O U R

A H U G E O P P O R T U N I T Y

1 0 H R SP E R M O N T H

$ 3 0P E R H O U R

$ 1 7 M

OF U.S. ADULTS HAVE PARTICIPATED

22% OF U.S. ADULTS HAVE PROVIDED GOODS OR SERVICES (45M people)

44%A H U G E G I G E C O N O M Y

$2.7T PROJECTED GLOBAL SPEND VIA ONLINE TALENT PLATFORMS BY 2025

B U S I N E S S M O D E L

5 % T R A N S A C T I O N F E E

$ 5 0 A N N U A L

M E M B E R S H I P

MEMBERSHIP FEE EARNED BACK DURING THE FIRST 10HRS OF SERVICE PROVIDED

Senior Community Service Employment Program

Task Rabbit25% Retiree Workforce

UBER25% of Drivers over 55

C O M P E T I T I O N

M A R K E T I N G S T R AT E G Y

TwentyPlus is focusing its marketing strategy on the supplier market. The goal is to reach pre-retirees who are looking to

transition out of full-time work.

TA R G E T M A R K E T

M A R K E T I N G S T R AT E G Y

Target: 96,000 Providers Opportunity: $17 million

Channels: Community Events

Social Media WOM

FA C E B O O K A D S

C H I L D R E N O F TA R G E T

A U D I E N C E

L O C A L G O V E R N M E N T A L I G N M E N TR E T I R E M E N T

C O M M U N I T Y “ T R A I N I N G D AY ”

E N G A G E C O M M U N I T Y L E A D E R S

U R B A N M A R K E T S

T W E N T Y C L U B

F LY E R S

W E ’ V E P R O V E N S O M E T H I N G S

I N M A R K E T R E S U LT S

T W O C O N V E R S I O N S !

O U R F I R S T C U S T O M E R !

AN AMAZING TEAM

HUNGRYMIND

53

OUR GUIDING STATEMENT:

HOW MIGHT WE MAKE IT EASIER FOR HUMANS TO KNOW WHAT THEY SHOULD BE LEARNING NEXT TO ADVANCE THEIR LIVES /

CAREERS + EXPAND PERSPECTIVE?

LACK OF CAREER HAPPINESS… A GROWING SYSTEMIC PROBLEM

70% OF EMPLOYEES

ARE DISENGAGED

Unprecedented low levels of employee engagement, happiness and productivity

UNHAPPY WORKERS COST THE US

$500B

US employers spend over $150 Billion dollars per year in employee training and development

THE HUNGRY MIND: “I KNOW WHAT I WANT, I JUST LOVE TO LEARN.”

THE KEEPER-UPPER: “I’M TRYING TO STAY RELEVANT.”

THE TRACK-JUMPER: “I WANT A CHANGE, BUT DON’T KNOW WHAT TO

LEARN.”

THE REBOOTER: “I KNOW I WANT A CHANGE, BUT DON’T WHAT IT IS.”

competition

THE OLD OFFERINGS DON’T CUT IT

competition

NICHE OFFERINGS EMERGING

59

WE NEED SOMETHING BETTER

EASY TO CONSUME COMMUNITY- POWERED

READY WHEN AND WHERE YOU ARE

AWESOME CONTENT FROM

TRUSTED PARTNERS

60

OUR GOALS:

1. SIMPLIFY COMPLEXITY 2. FAST AND IMMERSIVE

3. ENGAGING AND ADDICTIVE

+ +

62

“Nearly 80 percent of workers in their 20s said they wanted to change careers, followed by 64 percent of 30-somethings and 54 percent

in their 40s.” (University of Phoenix survey)

A MASSIVE MARKET

65

INTERNET

MESSAGING

2016 - 2017 ROADMAP

Q1: # of Sign-Ups

Q3: Return Users

Q2: Daily Active Users

Q4: Goal Completion

Q1: # of Partnerships Q2:NPS Q3: Market

Share Q4: Revenue

BINGE READY CONTENT BY INTEREST

PROGRESS METER

SOCIAL SHARE

FILTER BY TIME ADAPTIVE CONTENT

SKILLS ASSESSMENTGOAL SETTING

CELEBRATE WINS

EXPERT TOOLS MENTOR MATCH JOB PLACEMENT

TRACK JUMPER

SHOW ME THE STEPS

SMALL PARTNERSHIPS CORPORATE SPONSORSHIPS

REBOOTER

SHOW ME THE OPTIONS

KEEP UPPER

KEEP ME RELEVANT

HUNGRY MIND

EXPLORATIVE LEARNING

ADVOCACY

66

CAREER SHIFTING IS JUST THE START

JOB MONEY LOVE HEALTH

2016 2017 2018

67

THANK YOU

SCRPPY

How might we create the next generation of creative and collaborative

problem solvers?

We believe the world will be better if the next generation of makers can solve problems

together.

Today, there is no easy way to do this.It’s certainly not inspirational.

Collaborative Problem Solving

Collaborative Problem Solving Design Thinking Kid Makers

MACRO TRENDS

COLLABORATIVE

INDIVIDUAL

LEARNING MAKING

TECH ACADEMY

CAMPINVENTION

IDTECH

DESTINATIONIMAGINATION

HIGH TECH KIDS

SPROUT FUND

TECHROCKET

CODE COMBAT

FUTURE PROBLEM SOLVERS

REMAKELEARNING

NAT GEOEDUCATION

MARKET VALIDATION

TOTAL ADDRESSABLE

MARKET(TAM)

SERVEDAVAILABLE

MARKET(SAM)

TARGETMARKET

(TM)

TAM1.2 B KIDS 10-19 IN THE WORLD

SAM135M KIDS 10-19 IN MORE DEVELOPED REGIONS

TM41M KIDS 10-19 IN THE UNITED STATES

Collaborative Problem Solving

10MILLION

75%T.B.Y.B.

7,500,000 PEOPLE

30%SUBSCRIBE

2,250,000 PEOPLE

BUSINESS CASE

$9.99MONTHLY

SUBSCRIPTION

$270MANNUAL REVENUE

2,250,000 SUBSCIBERS

We believe the world will be better if the next generation of makers can solve problems

together.

OUR CORE BELIEF

We exist to bring young makers together to make ideas happen.

So you have an idea—something you want to invent or make.

How does that happen? How did Elon Musk learn how to make rockets? How did Georgia O’Keefe learn how to paint? How did Mark Zuckerberg learn how to code?

They certainly didn’t do it being holed up at home. That’s because all of us are smarter than one of us. We learn from and teach each other how to make our ideas a reality.

So whether you want to build a bike or an app, create a new business or a fashion line—together we can help bring your idea to life.

Together we can make something new, awesome, unexpected and totally scrppy.

70% OF RESPONDENTS SAW BENEFIT FOR KIDS

IN-MARKET VALIDATION

53% WANT TO STAY UP-TO-DATE VIA EMAIL

FRESHSTART

FRESH START WE’LL HANDLE YOUR HASSLE.

HOW MIGHT WE MAKE IT EASIER FOR PEOPLE TO

BREAK UP WITH THEIR CABLE COMPANY, BANK, GYM OR OTHER INSTITUTION THAT MAKES QUITTING ESPECIALLY PAINFUL?

WE BELIEVE: FRICTION & HASSLE IS THE BIGGEST

BARRIER TO CHANGING SERVICE PROVIDERS

HASSLE

IF YOU CANCELED OR SWITCHED WHAT MADE IT SUCCESSFUL?

I lied to say I was moving out of the country....seriously.

Being an asshole.

Perseverance motivated by rage at their customer service.

OUR RESEARCH: # 1 REASON FOR CHANGE = MOVING

# 1 PAIN = CABLE COMPANIES

MOVING / / RELATIONSHIP CHANGE / / NEW JOB

THERE ARE 2.5 - 3 MILLION PEOPLE IN

TRANSITION AT ANY MOMENT

Focus onThe next chapter of life

Growing career, relationships and family Getting organized

Millennial Movers

CovetPersonal Time

Freedom of Choice Efficiency

NeedSimple

Organized Hassle - free

FRESH START WE’LL HANDLE YOUR HASSLE.

WHETHER IT’S A MAJOR LIFE EVENT SUCH AS MOVING, DIVORCE

OR

…YOU JUST WANT TO DIVORCE YOUR CABLE COMPANY

FRESH START MAKES ADDING OR CHANGING

SERVICE PROVIDERS EASY

WE’LL PROVIDE YOU WITH ADVICE, RESOURCES, AND NEGOTIATION TACTICS

FOR HANDLING THOSE

“DIFFICULT CONVERSATIONS”

OUR PERSONAL CONCIERGE CAN EVEN

DO THE HARD WORK FOR YOU

ONCE THE BREAKUP IS OVER, YOU CAN FIND A BETTER MATCH

AND FRESH START 

MARY IS ON THE MOVE.

WE’LL HANDLE YOUR HASSLE

Howdy, Mary! We’re a new company called

Fresh Start

Moving sucks. Thankfully we

can help with all the annoying

details, setting your mind at

ease and letting you enjoy

your new adventure.

TESTIMONIALS

“So glad a service like this

exists. I needed to move for a

new job and Fresh Start just

basically did all the hard stuff

for me. I couldn’t believe it.

“Some other nice words.

Integer posuere erat a ante

venenatis dapibus posuere

velit aliquet. Cras mattis

consectetur purus sit amet

fermentum.

OUR SERVICES

Full service concierge service for life’s little shit storms:

MOVING

GETTING MARRIED

DIVORCE

STARTING A FAMILY

More of a do-it-yourselfer? Check out our guides:

NEGOTIATE WITH THE

CABLE GUYS

GET BETTER INTERNET

YADDA YADDA

YADDA YADDA

HERE’S HOW IT WORKS

SOUND GOOD? LET’S START.

1You authorize Fresh Start to negotiate for you.

2

We get you the best service for cable, internet, gym and more.

3

We keep an eye out for better deals and keep you informed.

Get my shit together

MONEY

SUBSCRIPTION BASED CONSUMER FEES:

$$ WE GET FOR HELPING PEOPLE THROUGH

RESELLER REVENUE:

$$ WE GET FOR BROKERING BETTER DEALS

PLACEMENT & PROMOTION:

$$ WE GET FOR PROMOTING GREAT SERVICE PROVIDERS

EXPANDING INTO NEW GEOGRAPHICAL MARKETS

EXPANDING THE PROVIDERS AND LIFE EVENT OPTIONS

CREATE RELATIONSHIPS WITH SERVICE PROVIDERS

INTRODUCE AUTOMATION

NOW NEXT FUTURE

BROAD MARKET EXPOSURE

EXCLUSIVE DEALS FROM PROVIDERS BY USING OUR BROKERING SERVICE

DISCOUNTS FOR OTHER PRODUCTS RELATED TO LIFE EVENTS

FULLY AUTOMATED

ROADMAP

TEST IN A LOCAL MARKET (TWIN CITIES)

START WITH CABLE COMPANIES, THE BIGGEST PAIN POINT FOR CONSUMERS

MOVING IS THE PRIMARY LIFE EVENT

MANUALLY MANAGING CUSTOMER AND SERVICE PROVIDER RELATIONSHIPS

GATHER AND CREATE RESOURCES FOR SELF SERVICE

LEARN AND IDENTIFY THE NEXT PROVIDERS AND LIFE EVENTS TO FOCUS ON

FRESH START WE’LL HANDLE YOUR HASSLE.

GOKART600

gokartlabs.com