how content marketing & contests increased gaadi.com's online engagement by 400%

Identifying the target audience

• SEC A,B

• Males (as per Gaadi.com Facebook page Insights)

• People who like ‘Going Out’

• Decision Makers

• One domain which felt will be liked by this audience- BOLLYWOOD

• Hence we combined Bollywood and Gaadi.com and came up with…

• Bollywood+Gaadi.com= Gaadiwood

• For Gaadiwood, we switched famous movie posters with the theme ‘Gaadi’

• And the result was…

• Gaadiwood posters

• This gave us the first push to the engagement on the page

• Ultimately

• Everyone has various emotions attached with their first car, hence we decided to let people remember that time fondly and become nostalgic

• We chose to host a conversation on twitter, with the followers, with questions that will drive interaction

• (Questions)

• Within a few minutes, tweets started pouring in

(screenshots)

• Within an hour, we received more than 1000 tweets, which resulted in #MeriPehliGaaditrending nationwide

• To add the effect, we created interesting posters out of some of the witty responses

• Result was that we had more than 87,80,913 impacts and a reach of more than 500,242

• Louis Ck

• #GaadiShutterbug

• People love to click pictures of beautiful cars but that beauty stays inside their hard drives.

• This campaign let people share their clicks with us and our followers on Facebook, Twitter and Instagram

• Within one week of the launch, we received 72 entries, out of which we featured some of them on our 6 lakh car lovers Facebook page.

• By the end of the campaign we received 230 entries in a span of 30 days