imedia16 - oh snap!

OH SNAPTYLER AND LINDA IN THE HOUSE

Download the app!

@lindorkyeg | @NAITofficial @tylerjackbutler| @MacEwanU

• Photo/video messaging app• Primarily used by millennials • Snaps ‘disappear’ after set duration• 7+ billion video views EVERY DAY • 100+ million DAILY active users • Fastest growing social network EVER

What the heck is Snapchat?

Why should you snap?Why do people like it?

How-to | Navigation

Please explore the app on your phone

while we talk!

NAITofficial on Snapchat

MacEwanU on Snapchat

NAITofficial on Snapchat

MacEwanU on Snapchat

Cross-promote your Snapchat

Tell a story

Don’t be too scripted – be silly!

Secret colours for your scribblez

For video snaps, add context

Pause at start and end of video snap

Use Repetition

Custom geofilters

On-demand geofilters

Send all snaps to Story at once

Chat with context, save chats

Take, send, save snaps within chats

Create video Snapchat recaps

Paste blank rows in to add more text

Watch other Stories for inspiration

Track everything (manually…)

• 65% of students engage daily (open rate)

• 96% watch stories all the way through (retention)

• Best story length: 5 snaps• Template: macewa.nu/scanalytics

MacEwanU Analytics

• 60% of students engage daily (open rate)

• 93% watch stories all the way through (retention)

• Best story length: shorter generally better, we are still experimenting with this - some people stick with us longer depending on the topic too

NAIT Analytics

• Tell us a story about iMedia

• Send at least 5 snaps to your Story

• Include a mix of photos and videos, ofvarying length

• At least one snap must:

• Have enlarged emojis • Include a text caption • Incorporate colourful scribbles • Be in selfie mode • Feature a filter

SNAP AWAY!

LET’S SEE YOUR STORIES

lindorkyeg tylerjackbutler

SNAP US YOUR QUESTIONS!