improving ip geolocation using query logs

Post on 22-Jan-2018

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  1. 1. WSDM Improving IP Geolocation using Query Logs
  2. 2. 1. IP 2. CTR 3. IP3GRP 4. IP IP IP 5. 170UU7320 CTRKPI City LevelIP
  3. 3. / DSP / NetixSpotify EC / Geolocation
  4. 4. IP MobileMarke-ngAssosia-on
  5. 5. Network DelayTopology WEB Network Delay Topology WebMining 1 100km30km AB
  6. 6. CTR/CVR 7BingGPS LocalIntent(
  7. 7. DBIP 70accuracy10 Vendor C2
  8. 8. DBIP 10km C2/3 66.2 55.3 41.1
  9. 9. DB GPS IPcookie AaaaaaaXxxxxxxx BbbbbbYyyyyyyy cccccccczzzzzzzzz IPcookie AaaaaaaXxxxxxxx BbbbbbYyyyyyyy cccccccczzzzzzzzz GPS IP Aaaaaaa Bbbbbb cccccccc DB IP Aaaaaaa Bbbbbb cccccccc
  10. 10. IPIP
  11. 11.
  12. 12. Mentions Norm0.3IPInstPercentage5 LocalMen-onsIP GlobalMen-onsIP IPInstIPIP x030.1 IPIP
  13. 13. B 36.1%58.7%
  14. 14. API AB 5
  15. 15. Web IP
  16. 16. Appendix
  17. 17.

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