inbound.org presentation - 20130716

2013.7.16 @ Inbound.org

Are You Inboundy? Marketing in the age of information flood. Nori Takahiro CEO/CoFOUNDER of Marketing Engine,Inc.

We need new rules of game.

Idea. �

Information flood

199

109

100.0

120.0

140.0

160.0

180.0

200.0

220.0

平成13 14 15 16 17 18 19 20 21年度

Trend of amount of information

Amount of Information produced.

Amount of Information can be consumed .

Source: Institute for Information and Communications Policy, 2011.8

2001 2002 2003 2004 2005 2006 2007 2008 2009

Companies bombard us with advertisements everyday,

Companies bombard us with advertisements everyday, but most of the time they are not really worth reading!

- content marketing conference 2013 Singpore/Hongkong　

your mindset.

How can advertising message be useful?

Landing Page

Landing Page ‖

Another Ads…

5% conversion rate

?/day

5% conversion rate

95%

Idea. �

Information flood

Barter Trade / Equal Value

！

selective attraction

Create Useful Content. Make Yourself Publisher. The first step to become inboundy

Build Content Asset

= Build Relationship

= Build Credibility

= Get Lead

Making Content Is

Sowing Seed

in the web.

Farmer Is

Inboundy.

INBOUND CONTENT STRATEGY

It’s Time to Change Your Marketing Mindset.

OR

株式会社マーケティングエンジン 高広伯彦 Nori Takahiro