internet bg march 2011
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INTERNET
BULGARIA
March 2011
INTERNET - INTERNET - PENETRATIONPENETRATION
Data Source: TGI, Bulgaria
55% to February ‘11 - 1% growth for two months
Data Source: TGI, Bulgaria, Feb ‘10 – Feb ‘11
INTERNET - INTERNET - USE BY AGE AND CITYUSE BY AGE AND CITY
Most active internet users - 25-29 year Sofia is with the biggest share of internet users
Internet is used by various people from everywhere
Data Source: TGI, Bulgaria, Feb ‘10 – Feb ‘11
INTERNET - INTERNET - USERS BY GENDERUSERS BY GENDER
INTERNET - INTERNET - FREQUENCY OF USEFREQUENCY OF USE
Data Source: TGI, Bulgaria, Feb ‘10 – Feb ‘11
INTERNET - INTERNET - TYPE OF SITES VISITED TYPE OF SITES VISITED
1
2
3
4
5
Data Source: TGI, Bulgaria, Feb ‘10 – Feb ‘11
INTERNET - INTERNET - ACTIVITIES ACTIVITIES
1
2
3
4
5
Data Source: TGI, Bulgaria, Feb ‘10 – Feb ‘11
INTERNET – INTERNET – INTERNET PLACE USED INTERNET PLACE USED
Home Work
Elsewhere Data Source: TGI, Bulgaria, Feb ‘10 – Feb ‘11
INTERNET - INTERNET - WHAT INTERNET USERS SAY WHAT INTERNET USERS SAY
Data Source: TGI, Bulgaria, Feb ‘10 – Feb ‘11
INTERNET - INTERNET - NATIONAL SURVEY TNS NATIONAL SURVEY TNS
Data Source: TNSFeb ‘11
INTERNET - INTERNET - NATIONAL SURVEY TNS NATIONAL SURVEY TNS
Data Source: TNSFeb ‘11
INTERNET - INTERNET - NATIONAL SURVEY TNS NATIONAL SURVEY TNS
Data Source: TNSFeb ‘11
• GEMIUS
– Dir.bg
– Economedia
– Web Ground Group
– Investor Group
– IDG
– Darik Web
– Sanoma
– Ms Key Group
– Mail.bg
– Other independent sites
• NIELSEN– Netinfo
– Economedia
– Web Ground Group
– Investor Group
– IDG
– Web Media Group
– Mail.bg
– Atol Group
– Darik Web
– Sanoma
INTERNET - INTERNET - RESEARCH AGENCIES IN BG RESEARCH AGENCIES IN BG
Data Source: GEMIUS
Research time period: February 2011Target group: All15-45U
INTERNET – INTERNET – TOP SITESTOP SITES
Data Source: Nielsen
INTERNET – INTERNET – TOP SITESTOP SITES Research time period: February 2011Target group: All15-45U
INTERNET – INTERNET – TOP SITESTOP SITES
Data Source: TGI, Bulgaria, Feb ‘10 – Feb ‘11
Research time period: Feb’10 –Feb’11Target group: All15-45U
INTERNET – INTERNET – THE MOST VISITED SOCIAL THE MOST VISITED SOCIAL NETWORKNETWORK
Bulgaria• Country Audience – 1 988 160• Percent of Global Audience – 0.32
Gender %
Male 47,80%Female 52,20%
Age %
to 13 1,40%14-17 12,80%18-24 26,80%25-34 31,20%35-44 16,70%45-54 7,10%55-64 2,70%65+ 1,40%
The most active Facebook group is 18-34
INTERNET – INTERNET – TOP ADVERTISERS 2010 TOP ADVERTISERS 2010
Data Source: IAB
1 Mtel (Мобилтел ЕАД) 100%2 Raiffeisenbank 66%3 UniCredit Bulbank 48%4 vivacom (БТК АД) 31%5 Aukro 31%6 Panasonic 22%7 ДСК 21%8 Nestle Bulgaria 21%9 Bet-at-Home 20%
10 БАКБ - Българо-Американска Кредитна Банка 18%11 Globul (Космо България Мобайл) 17%12 Porsche BG 17%13 Bet 365 17%14 Postbank 15%15 Betfair 14%16 Coca-Cola 14%17 Unilever 13%18 First Investment Bank 13%19 HP 12%20 General Motors 12%
INTERNET – INTERNET – ONLINE GROSS BUDGET 2010ONLINE GROSS BUDGET 2010
Data Source: IAB
Display advertising holds strong leadership as the sum of revenues from online advertising in 2011 there is 26% growth compared to
2009
3.2 Million BGL
Online campaign track
A script is installed in each creative material (banner)
This script measures the effectiveness during and after the
campaign – in total, per site and per creative material: Number of impressions achieved
Unique impressions
Number of unique visitors reached
Reach and frequency achieved
Number of clicks / click rate (users, impressions)
Unique clicks
Average time spent per visitor
Geo profile of visitors reached
INTERNET - INTERNET - POSSIBILITIES OF POST BUY POSSIBILITIES OF POST BUY MEASUREMENTMEASUREMENT
INTERNET - INTERNET - POSSIBILITIES FOR TARGETING POSSIBILITIES FOR TARGETING
Online behavioral targeting
Step 1: Technical measurement Measuring click behavior
(using cookies) delivers information on the subject and
frequency of visits to each page of your website.
Step2: Online Surveying website users delivers
important data on socio-demographics, lifestyle and
product interests.
Step 3: Creation of Profiles Surveyed users are
compared with non-surveyed users in real-time,
using statistical models = Predictions.
INTERNET – INTERNET – New Formats New Formats
TVO Banner
Example:http://webground.bg/banners/2011/samsung/11032011/
Rollband
Example:http://demo.adocean.pl/?x=Rollband
INTERNET – INTERNET – New Formats New Formats
Drawbridge
Example:http://demo.adocean.pl/?x=Drawbridge
Video Transition
Example:http://demo.adocean.pl/?x=Videostitial
INTERNET – INTERNET – New Formats New Formats
Sidekick
Example:http://demo.adocean.pl/?x=Sidekick
Rollband Video
Example:http://demo.adocean.pl/?x=RollbandVideo
INTERNET – INTERNET – CURIOUS CURIOUS
Bulgaria ranks first in the European Union as the country which suffered the highest proportion of online virus infections, a European Commission statement said in February 2011
A plan to create an internet domain specifically for "adult" web sites has been given final approval by regulators (Mar 2011).
In honor of the traditional Bulgarian holiday the largest Internet search engine Google, put on Mar 1st 2011 a Bulgarian martenitsa and wrote its traditional logo in red and white yarn tied with tassels.
The EndThe End
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