ise: who are we? and how did we get here? histor… · how superstition won and science lost:...
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ISE: Who are we? And how did we get here?
Bruce V. LewensteinProfessor of Science CommunicationCornell UniversityIthaca, NY 14853USAb.lewenstein@cornell.edu
CAISE Summit, Washington DC, 4 March 2010
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“Who am I? Why am I here?”
Vice Admiral James Stockdale,vice-presidential candidate onRoss Perot’s ticket, 1992
Also 8-year POW inVietnam, presidentof Naval War College,one of the most highly-decorated American Navy officers in history
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Retrieved 1 March 2010 from:http://upload.wikimedia.org/wikipedia/commons/4/4f/James_Stockdale_Formal_Portait.jpg
Retrieved 1 March 2010 from:http://www.nationalrecreationfoundation.org/images/trusteeGrants/19.png
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Lab/Field Formal paper
Preprints
Meetings Policy documents,etc.
Textbooks
Media (web, TVmagazines, radionewspapers, blogs,Twitter, books, etc.)
Where does ISE fit into “science communication”?
Sphere of Science CommunicationAdapted from Lewenstein, B. (1995). "From Fax to Facts: Communication in the Cold Fusion Saga.”Social Studies of Science 25(3): 403-436. Copyright © 1995-2009 by Bruce V. Lewenstein. (30 April 2009 version)
Lab/field work
Public discourse
Meetings
Journals
Preprints
Research news
Documentaries
Governmentreports
News media
Museums
General books
Entertainment media(Movies, sitcoms, games)
Textbooks
Policy documentsSeminars
Reference works
Grant proposals
Patents
Websites
Industry
Blogs
Park visitorcenters
People and purposes Scientists
– Science proselytizers– Science enthusiasts
Doctors– Public health
campaigners Journalists Educators Publishers etc.
Information
Education
Entertainment
Public communication of S&T, 1
The 19th Century– The “great men”– Education for the masses
» Adult schools» Itinerant lecturers
– Natural history museums– Exhibitions– Science in magazines and newspapers
Thomas Huxley, “Darwin’s bulldog”
Michael Faraday, Christmas Lecture, Royal Institution, 1856
Images retrieved 1 March 2010 from:http://www.newscientist.com/data/galleries/christmas-lectures/003333e30e1.jpg (Faraday)http://upload.wikimedia.org/wikipedia/commons/d/d7/Thomas_Henry_Huxley_-_Project_Gutenberg_eText_16935.jpg (Huxley)
Louis Agassiz lecturing to Anderson School of Natural History,Leslie’s Illustrated Newspaper, 1873 [from Burnham, J. (1987). How Superstition Won and Science Lost: Popularizing Science and Health in the United States. New Brunswick, NJ: Rutgers University Press, p. 117, where it was reprinted courtesy of Carnegie Library of Pittsburgh]
Ball Pettigrew Museum, Univ. of St Andrews , retrieved 25 Feb 2010 fromhttp://biology.st-andrews.ac.uk/bellpet/index.aspx, Ball Pettigrew Museum,Univ. of St Andrews
NhM Naturhistorisches Museum Wien, photo by Bruce V. Lewenstein, 2007
From
H. B
ancr
oft,
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he F
air(
1894
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prin
ted
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ell,
R. W
. (19
93).
Wor
ld o
f Fai
rs: T
he C
entu
ry-o
f-Pro
gres
s Ex
posi
tions
. Chi
cago
: Uni
vers
ity o
f Chi
cago
Pre
ss, p
. 28.
New York Evening Post, reprinted from Burnham, J. (1987). How Superstition Won and Science Lost: Popularizing Science and Health in the United States. New Brunswick, NJ: Rutgers University Press, p. 119.
Retrieved 7 March 2010 from proquest.umi.com
Public communication of S&T, 2
The 20th Century– Scientific societies and health associations– Specialization in science, journalism, and
education– New media -- radio, TV, movies, industrial
museums, science centers … the WWW– Public interest and concern about implications
of science progress
Rep
rodu
ced
from
Lew
enst
ein,
B. V
. (19
92).
Indu
stria
l Life
Insu
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e, P
ublic
Hea
lth C
ampa
igns
, and
Pub
lic C
omm
unic
atio
n of
Sci
ence
, 190
8-19
51.
Publ
ic U
nder
stan
ding
of S
cien
ce, 1
(4),
347-
366,
whe
re it
was
repr
oduc
ed co
urte
sy o
f Met
ropo
litan
Life
Insu
ranc
e Com
pany
Retrieved 1 March 2010 from http://siarchives.si.edu/images/findingaids/slossonroof.jpg© 1998-2010 Smithsonian Institution.
Retrieved 1 March 2010 fromhttp://scienceservice.si.edu/newsletters/281222c.htm© 1998-2010 Smithsonian Institution.
Jane Stafford, 1937Emma Red Stevenson, 1935
http://siarchives.si.edu/images/findingaids/Reh1935.jpg, retrieved 1 March 2010http://siarchives.si.edu/images/findingaids/Stafford1937.jpg, retrieved 1 March 2010
Reproduced from Burnham, J. (1987). How Superstition Won and Science Lost: PopularizingScience and Health in the United States. New Brunswick, NJ: Rutgers University Press, p. 123, where it was reprinted courtesy of the Smithsonian Institution Archives, Science Service Papers.
Retrieved 1 March 2010 from http://ecg.mit.edu/george/tos/1943-09-Cork-Products-35/box.jpg
Retrieved 1 March 2010 from http://blog.modernmechanix.com/mags/MechanixIllustrated/8-1950/tick_tack_toe.jpg
Deutsches Museum, Munich
Chicago Museum of Science & Industry
Franklin Institute, Philadelphia
Waldemar KaempffertNew York Times, 28 November 1956
Photo by Gottscho-Schleisner, Inc. Retrieved from Library of Congress, 7 Mar 2010http://hdl.loc.gov/loc.pnp/gsc.5a29419
Retrieved 1 Mar 2010 from New York Times, 2 Dec 1951
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Reproduced from LaFollette, M. C. (1990). Making Science Our Own: Public Images of Science, 1910-1955. Chicago: University of Chicago Press, pp. 114-115.
Origins of field of “PUS/ISE/ PCST/PEST/PLUS”
1930s: First academic publications about science literacy and public communication of science
1945: “Public understanding of science” 1982: “Informal Science Education” (NSF) 1989: “Public communication of S&T” Late 1990s: “Public engagement in S&T” Mid-2000s: “Public Learning and
Understanding of Science”
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But…
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Retrieved 1 Mar 2010 from http://www.scifun.org/xmaslect/Xmascheery2009_photos.htm
So…
Lots of ISE activities for a long time Real growth in many areas in last 50 years Leads to growing scholarship about ISE Leads to self-identity within field ISE people find each other and each other’s
work interesting…so people move around
Some questions to ponder
What’s the gender balance of ISE people…and does that matter?
What’s the relation of ISE to “Science”? What’s the relation of ISE to “Education”? What’s the relation of ISE to “Informal”?
And: In what part of ISE will your next job be?
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